THE COMPANY: APPERIAN Apperian is the leading enterprise-class mobile application management (MAM®) and security platform for the delivery of critical apps to 100% of users across an organization. Apperian provides fine-grained security and dynamic policy controls at the individual app level for deployments where mobile device management approaches are not possible or desired, such as BYOD, contract workers and other unmanaged devices. The company has helped IT and line of business professionals secure and deliver more than 1.7 million enterprise apps to organizations such as Maxim Integrated Products, NVIDIA, Nationwide, New Balance, and the U.S. Department of Homeland Security.

IMPROVED ABILITYTO PROVIDE TARGETED CONTENT TO

DIFFERENT CUSTOMER TYPES

38% INCREASEIN HIGH VALUE SEGMENT

CONVERSION

41% LIFTIN REVENUE PER USER AMONG

HIGH-VALUE SEGMENT

“As a resort that offers so many products and has hundreds of pages of content, Evergage allows us to serve timely and relevant information to each of our key personas. The platform has helped us respond to the dynamic needs and interests of our diverse customer base and drive incremental revenue.”

-Jackie MegninWeb & Social Media ManagerSquaw Valley Alpine Meadows

THE COMPANYSquaw Valley Alpine Meadows Resort (SVAM) is an internationally renowned mountain resort in North Lake Tahoe, California with 170+ trails spanning across 6,000 acres. Over 65 percent beginner and intermediate terrain and 14 easy-to-navigate mountain zones welcome skiers and riders of all ability levels.

Voted North America’s best ski resort in 2016 and host of the 1960 Winter Olympics, Squaw Valley has maintained a vibrant ski culture and mountain energy that spans from village to peak. With consistent snowfall well into spring, Squaw Valley Alpine Meadows boasts one of the longest winter sport seasons in the country.

CASE STUDY

Increased Conversions with Persona-Driven Experiences

THE CHALLENGELike many vacation destinations, SVAM attracts people from across the United States, Canada and other countries. During peak winter season, it’s as common for people to fly from New York or Atlanta to ski as it is for people to drive from surrounding California towns.

Being in the recreation business, the resort also caters to a wide swath of customers – from season pass holders to first-time skiers, and from tour groups to families. Though skiing and snowboarding are common bonds, each of its visitors has unique interests and priorities.

SVAM determined there were eight key personas that it needed to target, each requiring a different voice and unique content. The company needed a way to personalize the website experience to these specific segments to drive increased trials, conversion and engagement.

THE SOLUTIONUsing Evergage’s real-time personalization platform, SVAM was able to immediately begin segmenting its visitors in the following ways:

• Visitors from target cities (e.g., Seattle, New York etc.) were automatically placed into respective segments based on their referring geography.

• Key segments, like families, were placed into segments based on the content they explicitly engaged with on the site or the group with which they self-identif ied.

• High-value season pass holders were identif ied by incorporating data from SVAM’s CRM system into the Evergage platform.

Once a visitor was associated with a segment, he or she immediately received a unique experience, including a customized homepage and relevant content in the main navigation and sidebars of supporting pages.

THE RESULTSUsing Evergage, SVAM has completely transformed how it responds to the unique needs and interests of its diverse customer base to better engage its visitors.

Since deploying the persona-driven campaign, seven of its eight target segments have seen a lift over control. In particular, its high-value “family” segment realized a 38% increase in conversion rate and a 41% lift in revenue per user.

INFO@EVERGAGE.COM | 1-888-310-0589 | EVERGAGE.COM

Using both implicit behavioral data and explicit visitor data, along with CRM information, SVAM has been able to use Evergage to carry its award-winning experiences to the digital landscape for the first time. And to drive even more engagement and conversions, the company plans to introduce personalization into its checkout process and email campaigns.

Homepage tartgeting visitors from the Los Angeles area

Homepage experience for the “family” segment