IndiaSidharth Malhotra

Agenda• India: An Overview• Book Market and Trends• Vision of Asian Content• Orient Paperbacks• Sidharth Malhotra

India: An Overview

IndiaCapital New Delhi

Administrative Divisions 28 States & 7 Union TerritoriesPopulation 1.2 Billion

Urban : Rural 30 % : 70 %

Recognized Languages 28

Official Languages English & Hindi (हिं��दी�)

Spoken Languages* 780

Hindi Speaking Population 40%

* People’s Linguisti c Survey of India (PLSI)

IndiaAge Structure (years) 0-14 (29%)

15-64 (65%)65 + (6%)

• Half of India’s population is under 25.• India has one of the largest school-age population in the world.

Literacy Rate* 74% India94% Kerala (highest)64% Bihar (lowest)

* Literacy is the abil ity to read and write with understanding in any language.

India

Understanding India

Imagine European continent as a single

country. (1 political entity, but different linguistic

entities)

Book Market and Trends

Book MarketPublishing Houses 19,000

Titles / Year ~ 90,000

Largest Publisher Govt. of India

Hindi Publications 26 %

English Publications 23 %

Industry Growth 15-18% p.a.

Industry Worth USD $ 2 Billion

Book Market

The publishing industry in India is counted among the top seven publishing nations in the world.

India 3rd largest producer of English

books after the US & UK.

Indian publishing market is structured

according to the region and language.

An estimated 70% of textbook publishing in the country is done by

the government.

In 2000, Government allowed 100% FDI in

publishing.

Flip side: Per capita book output is about 8

titles/100,000

Book Market TrendsAs education grows, literacy grows,

urbanisation spreads, Growth is imminent specially since India has a very low per

capita book consumption.

Publishing in Indian languages is growing at a faster rate than English

language publishing.

eBook sales haven’t really taken off. Lack of support for Indic script and lack of price difference between eBook and print edition. eBook market is currently expected to be less

than 1% of the total market.

Print on Demand & Self Publishing on

the rise.

Book Market Trends

Online sales is growing. Amazon entered Indian market in June 2013. Internet growth is fastest in India than anywhere else in the

world this is also helping online sales with 348 million users expected by 2017*

Adult fiction was fastest growing area of the market over the first half of 2011, growing by 82% in volume and 49% in value.

(Source: Nielsen Bookscan)

Business and Management books, self-help books and books about India written by Indians are all selling well.

• Source: CISCO

Book Market TrendsIndependent publishing

houses are finding it hard to survive. High

author advances; shelf-space not available.

Bookshops are shutti ng down. High rentals and low ROI* .

Presentation and packaging being given

equal importance as the content and relevance of

the book.

More and more book fairs being held i.e B2C

* Book prices in India are typically 3 or 4 times cost of production whereas in US or UK, book prices can go as high as 10 or 12 times cost of production.

Vision of Asian Content

Vision of Asian Content

Asia

• World’s largest and most populous continent.• Many of the world’s major religions have their origins in Asia.

Indian Content for World Market

• Hindu & Buddhist philosophy/ Gandhian teachings & philosophy• Literature & Mythology• Maths & Science• Traditional Medicine: Ayurveda• Yoga

Content for Indian Market

• Self-Help/Inspirational/Motivational Books• Management Books• Sports Sciences

Vision of Asian Content

Issues

Awareness of Asian content.

Lack of skilled translators between Asian languages.

More exchange programs needed.

Orient Paperbacks

Orient Paperbacks

Founder Company Arya Pustakalaya, Lahore, Pakistan Name Changed

Rajpal & Sons

Shifted to Delhi, India Paperback

Publishing ImprintHind Pocket Book

English ImprintsOrient Paperbacks Vision Books

First Freedom to Publish Award

Mr Rajpal

Average First Print Run 30,000 for most of the titles

First Indian Book Club 30,000 + active members

Books Offered at Re 1 per book in five languages

One of the oldest publishing houses in India

Authors Published in Hindi

P V Narsimha Rao (former Prime Minister)

Atal Bihari Vajpayee (former Prime Minister)

I K Gujral (former Prime Minister)

Nelson Mandela

Kyung-sook Shin, Author Please Look After Mom

His Holiness Dalai Lama

Nobel Laureate Amartya Sen

Authors Published in English

Dr S Radhakrishnan (former President of India)

Dr A P J Abdul Kalam (former President of India)

Shakuntala Devi aka Human Computer *

R K Narayan

Khushwant Singh

Anita Desai

Shahnaz Hussain

• Mill ion copies bestsell ing author

Orient Paperbacks

Head Office : New Delhi

Regional Offices : Mumbai & Hyderabad

Languages Published : English & Hindi

No. of Titles Published : 700 + titles

Publishing Type : Trade Books

Price Range : USD $2.00 – USD $ 20.00Field Force : Company owned, Pan-IndiaDirect Accounts : 3,000+

Wholesalers/Stockists : 50 approx.

Retail Outlets/Bookshops : 2,900+

Avg. Trade Discount: 40% on M R P

Sidharth Malhotra

Sidharth Malhotra

Born Sept. 24, 1975 (Delhi)

Post Graduation (Publishing), University of Denver, USA

Frankfurt Fellowship 2006; VIP Programe 2008, Adelaide, Australia

Develop Hindi program ; acquisition of rights

Developed & launched India’s 1s

t

ONIX for Books platform for Indian publishers

감사합니다धन्यवादी

Thank You