Indian Footwear Industry 2015 presentation bata liberty relaxo

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    I#I%# F33"%R I#USR

     ird +arest +oba+ *rodu,a,,ountin )or 7 o) te +*rodu,tion o) 22 bi++ion *air

    "stimated at 9 50000 ,ris domesti, and remainin

    More tan 4000 manu)a,tu

    )ootwear'55 sma++ s,a+e.

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    ("S"& %na+ysis

    (3&II%&:

    Finan,ia+ assistan,e by te o/ernment *ro/ided to te e;tent oo) te ,ost o) *+ant sub=e,t to a ,ei+in o) Rs. 50 +a> )or bot ,atte,no+oy u*-radation?moderni@ation and?or e;*ansion.

    ut in e;,ise duties o) )ootwear *rodu,ts in te budet )or An2015-2016.

    Bo/ernment initiati/es to attra,t )orein dire,t in/estment. 'a++ow

    "3#3MI%&: Risin dis*osab+e in,ome and ,onsumers in,reasin s*endin.

    $ata India &td remains te +eader in )ootwear wit a retai+ /a+ue in 2015.

    ";*e,ted to row stron+y and sa+es e;*e,ted to tou, Rs 86

    2017.

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    S3I%&: onsumer attitudes and o*inions ,anin )a/orab+y towards branded

    ue to #B3Cs and so,ia+ rou*s te im*ortan,e o) uman +i)e wor>inwor> eti,s and ea+t o) te wor>ers a/e in,reased.

    it /arious s,emes *romotin (rimary and se,ondary edu,ation m

    are oin to be enro++ed in s,oo+s and ,o++ees *ro/idin te )ootweaItC++ a+so in,rease *er ,a*itia in,ome due to in,reased em*+oyment.

      0-14 years 15-24 years 25-54 years 55-64 years0

    50000000

    100000000

    150000000

    200000000

    250000000

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    "#DIR3#M"#%&: Re+iab+e su**+y o) resour,es in te )orm o) raw ides and s>ins Eua

    +eater +are insta++ed ,a*a,ities )or *rodu,tion o) Anised +eater

    India oGers a ue ,onsum*tion mar>et.

     "!#3&3BI%&: In-ouse esin Studios in,or*oratin state-o)-te-art % systems a/

    esin.

    So,ia+ media systems be,omin in,reasin+y *o*u+ar as resu+ted in butowards "-ommer,e websites )or /a+ue dea+s and sa/in time. 3ter *oday re*+a,ement uarantee a++ows *ea,e o) mind.

    iita+ media )or *rodu,t ad/ertisin and s*onsorin at ma=or e/ents oran

    $rea>trou *rodu,t inno/ations enan,in ,om)ort ai+ity and durabi+ity.

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    &"B%&: FDI (Foreign Direct Investment): &ibera+i@in FI was anoter im*ort

    IndiaCs re)orm dri/en by be+ie) tat tis wou+d in,rease tota+ /o+ume o) iin Indian e,onomy

    Fundin is a/ai+ab+e to enab+e tanners to moderni@e manu)a,turin )a,i+i)ootwear se,tor. Ma,inery a+so beneAts )rom duty )ree?,on,essiona+ im*reu+ation.

     ere is ,on,essiona+ rate o) interest on e;*ort ,redits to mitiate te eGru*ee a**re,iation wi, as +ed to titenin o) ,redit.

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    1705• omH $aJa introdu,ed me,ani@ed *rodu,tion te,niEues ma>in bat

    mass *rodu,ers o) soes in "uro*e.

    1714• e ,om*any ad a siniA,ant de/e+o*ment due to mi+itary orders.

    1728• e ,om*anyCs ead )a,tory e;*anded as demand )or te ine;*ensi/e

    rew ra*id+y.

    17

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    BATA om*anyCs 78 *er,ent re/enue ,omes

    )rom domesti, o*eration. It owns

    91200 stores s*read a,ross 400

    ,ities in India $ata as a retai+ *resen,e in o/er

    K0 ,ountries a,ross A/e ,ontinents

    wit a mi++ion ,ustomers *er day.

    It em*+oys more tan 40000

    *eo*+e in its 5000 retai+ stores

    manaes 2K *rodu,tion )a,i+ities.

    It is estimated tat sin,e te day it was )ound $ata as so+d

    14 bi++ion *airs o) soes

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    2005 2007 2009 2011 201

    !"#es $%t&er Income

    K525.<7

    70

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    Suestions

    • In,rease teir distribution networ> to i/e a boos

    te sa+es.

    •  o in,rease its a**ea+ amon te youner enerain,rease its )o,us on e-,ommer,e and diita+*+at)orms.

    •  aretin te unorani@ed mar>et.

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    Do+ume rowt year on year is a+so a,,om*anied bysimu+taneous *ri,e i>es.

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    K; rise in sa+es sin,e F06.

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    Bood distribution networ>. (resent e/en in sma++er /i++aes

    Most o) teir business '970 ,omes trou distributors

    wit e;,e++ent terms

    90*

    10

    !"#es

    Mu+ti-brand retai+

    Se+)-ownedso*s

    R"%S3#S F3R !"IR SU"SS

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    Suestions

    • Im*ro/e e;*orts in ,ountries in "uro*e %)ri,a an

    oter %sian ,ountries.

    • Si)t )o,us to *arts oter tan #ort India in,reate sa+es )or,e to ,o/er a++ reions o) India.

    • ri/e 3n+ine Sa+es • Re+a;oCs on+ine sa+es are +imited to

    so*atre+a;o.,om.

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    1754 • % sma++ so* manu)a,turin 4 *airs a day

    1764 • &iberty was born ot 1st e;*ort order.

    1782• &iberty brout wor+d ,+ass *rodu,ts to domesti, mar>et.

    1775• it 10 sub brands ser/in a++ >inds o) ,onsumers

    200< • wit a ,onsumer ,entri, stratey &iberty started ser/in ,usto

    2010 • Re/o+utioni@ed teir su**+y ,ain )or e;,e++ent manu)a,turin st

    2014• Mo/in wit a /ision to be a Rs.1 000 rore om*any

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    Ste*s bein ta>en to im*ro/e*roAtabi+ity

    (+annin to set u* .

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    BATA +IBE,T- ,E+A.%

    Mu+ti*+e sub brandsand tird *artybrands su, as !us(u**ies.

    Mu+ti*+e sub brandsand brands su, asFor,e 10 and B+iders.

    (rodu,t &insements won S+i**erss*orts )ootw

    3+dest soe brand inte ,ountry.

    (osition itse+) as Sty+is +oo>s.

    (ositions its/a+ue )or m

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    /e ,iss

    U*swin in raw materia+ *ri,es

    B+oba++y om*etiti/e $usiness "n/ironment

    &abour (ri,e

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    !umm"rising t&e PorterAn"#sis

    BA!I! %F

    %3PA,I!%'

    ,E+A.%

     

    BATA

     

    +

    $arriers to "ntry %bsent %bsent 

    $arainin (ower o) 

    $uyers

    !i

     

    !i

     

    $arainin (ower o) 

    Su**+ier

    &ow

     

    &ow

     

     reats o)

    Substitutes

    !i !i

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    !33A,-  Ma=or *otentia+ )or em*+oyment es*e,ia++y )or wea>er se,tio

    Su**ortin e,onomy trou its )orein e;,ane earnins. Remains amonst te to* ten )orein e;,ane earners )or t

    Stron *us is reEuired in /arious as*e,ts in,+udin )a/owi, wou+d e+* in

    rationa+i@in ta; stru,ture

    *ro/idin in)rastru,tura+ su**ort in ,a*a,ity bui+din

    redu,in transa,tion ,osts

    in,reasin te a/ai+abi+ity o) s>i++ed +abor in te ,ountry.

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     an> ou