Indianhandicraftppt Rishabh

8/13/2019 Indianhandicraftppt Rishabh

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Handicrafts From IndiaA Mirror of Rich Cultural Diversity

By: Rishabh sharma

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KEY FACTS OF INDIAN HANDICRAFT

INDUSTRY

Indias rich cultural diversity and heritage provides a unique andhuge resource for developing craft products.

Industry is playing a major role in the development of Indianeconomy.

As per the latest updates, there are more than 23 millioncraftspeople in India today engaged in the growth of Indianhandicrafts industry.

Second largest employment sector in India, just after Agriculture.

63% of exports turnover

The industry is spread allover the country mainly in rural and urban

areas. Most of the manufacturing units are located in rural and small

towns, and there is huge market potential in all Indian cities andabroad.


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HANDICRAFT ITEMS

Handicrafts products can be distinguished into following: Metal ware

Wood ware

Hand printed textiles,

Embroidered goods & Shawls

Carpets Bamboo products

Zari goods

Imitation jewellery

Paintings & Earthenware

Jute products,

Marble Sculpture

Bronze Sculpture,

Leather Products and

Other miscellaneous handicrafts


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EXPORT OF INDIAN HANDICRAFT

The Indian Handicraft Industry is showing continuousgrowth rate of 20%every year. Handicrafts industry is oneof the important segments of decentralize sector in India.

According to the national census of handicrafts,undertaken by the National Council for Applied Economic

Research the value of handicrafts produced lastyear were of Rs.26,213 Crore.

The Indian Handicraft Industry is a $100 billion industryworldwide.

Indias contribution in world market is 1.2%

The total exports of crafts items: - Rs. 13412.92 Crore. Industrys share in India's exports:- 1.51 %


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MAJOR IMPORTERS


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MAJOR OBJECTIVES Providing commercially useful information and assistance to members in

developing and increasing exports. Offering professional advice and services to members in areas of

technology upgradation, quality and design improvement, standards andspecifications, product development, innovation etc.

Organizing visits of delegation of its members abroad to explore overseasmarket opportunities.

Organizing & Participating in specialized International Trade Fairs ofhandicrafts & gifts.

Interaction between exporting community and Govt. both at the Centraland State level and representation in almost all the committees / panels ofCentral and State and represents in almost all the committees / panels ofCentral and State.

To create an environment of awareness through Workshops on "ExportMarketing, Procedures and Documentation", Packaging, DesignDevelopment, Buyer Seller Meet, Open House etc. interaction with Centraland State Govt. and various other similar programmes.

Dissemination of government notification, orders, information on tradeand other relevant information to members.


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SWOT ANALYSISSTRENGTH

Large, diversified and potentialmarket.

Strong, diversified and supportiveretail infrastructure.

Cheap labor rates that result tocompetitive price.

Need low capital investment. There is flexible production flexibility.

Easy creation and development ofproduction centers.

No need for macro-investment.

Industry provides potential sources of

employment. Products are high value added, and

handicrafts have various applications.

Potential source of foreign revenuebecause of higher export.

WEAKNESS Lack of infrastructure and

communication facilities.

Unawareness about internationalrequirements and market.

Lack of co-ordination betweengovernment bodies and private

players. Inadequate information of new

technology.

Inadequate information of currentmarket trends.

Less interest of young people in craftindustry.

Lack of skilled labor.

Still confined to rural areas and smallcities and untapped market.

Lack of promotion of products.


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FINDINGS

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TH NK YOU

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Indianhandicraftppt Rishabh