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2017/TWG51/009 Agenda Item: 18

Indonesia Tourism Development

Purpose: Information Submitted by: Indonesia

51st Tourism Working Group MeetingPenang, Malaysia

10–11 October 2017

TOURISM DEVELOPMENTIN INDONESIA

MINISTRY OF TOURISM, REPUBLIC OF INDONESIAAPEC 51st Tourism Working Group

Penang, Malaysia, October 10-11, 2017

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• Performance and Achievement• Contribution • Programs and Progress, Best Practices, Challenges

& Actions Forwards

CONTENTS

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PERFORMANCE AND ACHIEVEMENT

BREAKING NEWS

Telegraph.co.uk: Indonesia ranks 20 in the top fastest growing travel destination

INDONESIA TRAVEL AND TOURISM COMPETITIVENESS INDEX PERFORMANCE

TripAdvisor's Travellers' Choice Awards 2017

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Best Destination 2017. Bali, Indonesia

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CONTRIBUTION

IN INDONESIA, TOURISM IS THE MOST LOW-COST AND SIMPLEST CONTRIBUTOR TO GDP, INCOME, AS WELL AS JOB OPPORTUNITY (ARIEF YAHYA, MINISTER OF TOURISM)

GROSS DOMESTIC PRODUCTContributing 10% of Indonesia’s GDP

INCOMEThe number 4 Indonesia’s

income contributor, reaching 9,3%.

JOB OPPORTUNITYContributing 9,8 million job opportunities

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Programs and Progress, Best Practices, Challenges

and Actions Forwards

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Peran serta sejumlah kementerian juga diharapkan Presiden Joko Widodo dalam hal pengembangan pariwisata tanah air. Sebagaimana diketahui, sektor pariwisata sangat membantu pergerakan ekonomi Indonesia.

Oleh karena itu, Presiden Joko Widodo meminta seluruh kementerian membantu mewujudkan salah satu program pemerintah mendatangkan 15 juta wisatawan pada tahun 2017 mendatang.

"Saya kira semua kementerian saya harapakan dukungannya terhadap program ini," ucap Presiden Joko Widodo.

Jakarta, 7 Desember 2016Kepala Biro Pers, Media dan Informasi

Bey Machmudin

7 Desember 2016

Jokowi Instructed AllMinistries/Institutions to Support Tourism Development Programs

PRESIDENT’S INSTRUCTIONS Cabinet Meeting

It is mandatory to pursue a cross cultural sector approach for the qualityof tourism that can address the full range of sustainability issues. Thismeans conveying tourism policies can promote the principles of qualityimprovement across the economy’s scope.

•Deregulation (CAIT, Cabotage)•Infrastructure development (air connectivity, homestay development)

•Human Capital Development

Mandate from President

• Visa Free PolicyMarketing and Promotion

• 10 New BaliDestination and Industry

• Travel is online• Tour Operator driven model is diminishingDigital Tourism

• Sustainable Tourism Destination• Sustainable Tourism Observatories• Sustainable Tourism Certification

Sustainable Tourism Development Program

STDSTOSustainable

Developmentin Tourism

STC

Economy

Commu-nity

Environ-ment

Research & Monitoring

Re-porting

Recom-mem-dation

Assesors -Assessment

Acreditation

Certifi-cation

Sustainable Tourism Programs

STD : Sustainable Tourism Destination

STO: Sustainable Tourism Observatory

STC: Sustainable Tourism Certification

SUSTAINABLE TOURISM PROGRAM: Roadmap

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2007 - 2014# Workshop on Indicators of Sustainable Development for Tourism Destinations in Lombok;# UNSDSN Conference

2015# Commitments for STD pilot project In 20 region;# Commitments for STO pilot project in 3 region and 3 university;# MoU on with GSTC and UNSDSN

2016# Sustainable DestinationStandard with GSTC recognition;# Launching 3 STO# PATA Travelmart - showcase marketing# Conference on STD in Indonesia;# TFT for Potential Assessors in Indonesia# Commitments for 10 Priority Destination

2017# Indonesia Certification Body;#Certification on Destination# Sustainable Tourism Conference# 2 New STO# Participating on World Tourism Day celebrating Sustainable Development Year2018

# Certification for Indonesia area# Indonesia Sustainable Tourism Award 2019

# Program Scale Up

SDGs in Indonesia

Academision

Media

CommunityPhilanthropy

& Business

Government&

Parlement

• Target, Policy & Programs

• Data, Indicators Development

• Dissemination, Communication and Advocacy

• Regulation and Budget

• Monitoring, Evaluation and Reportin

• Advocacy within Business Sector

• Program Facilitation (Communications, Capacity Building, Funding collaborations)

• Disseminationand Advocacy

• Program Facilitation

• Advocacy, Awareness and Capacity Building

• Dissemination and Monitoring

• Capacity Building• Evaluation• Policy Paper/Brief, input for Policy

Formulation• Data and Indicators Development

COLLABORATIVE EFFORTS

STD Highlights:Indonesia Sustainable Destination Standard, GSTC Recognition

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Highlight and Progress :

Green Tourism Green Investment

and Finance; Green Building, Hotel

and Homestay; Green

Province/Destination. Adaptation and

mitigation program;Reduce, Recycle, Reuse;Energy Efficiency Program;Tree Adoption and Coral Reef Plantation

Climate Change Responsive Program;

Ecolabelling; Ecotourism Sustainable Strategy

and Master Plan

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STO Progress: Launcing, Research, Reporting and New Initiatives

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Mission:“to promote sustainable tourism development and build the global-local linkages”

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Sustainable Tourism Observatories MAPS

STC Progress:Capacity Building, Snapshot Assessment, and Award

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1. Assessors Training2. Facilitators and Local

Partners capacity building

CapacityBuilding1

4 destination: Lombok,Wakatobi, Sleman, andPangandaran

DestinationSnapshot2

• 100 Green Destinations - Misol Ecolodge & Plataran Le Harmony

• WTTC Award on Environmental Category – Misol Ecolodge

DestinationAwards3

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STC Progress:ISTA, Sustainable Logo, and International Conference

4 Sustainable Logo5

1. Sustainable Conference (Yogyakarta, 2017)

2. STO International Workshop (2018)

3. Tourism Sustainable Assessor Workshop (2017 - 2019)

4. Sustainable Tourism Clubs (2017)

International Conference, Workshop, Sustainable Tourism Club

6Indonesia Sustainable Tourism Awards

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• Pilot Project for 20 Region in Indonesia and 10 Priority Destination

• Other participants with eligible criteria are welcome

Call for ISTA 2017

Pemuteran Village – Bali

BEST PRACTICES

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Local Community: Initiative and Action

Local Government: Initiative and Action

Bali Green Province

Private Sectore: Initiative and Action

Plataran L’harmonie

NGO: Initiative and ActionGIZ - Green Tourism Village (Desa Wisata Hijau –DWH)laboration Efforts: Initiative and ActionCollaboration Efforts: Initiative and Action

Ministry of Tourism, NGO, UNWTO - Pangandaran

• Supporting Indonesia as Sustainable Tourism Hub for Asia and Pacific Region

• Learning and Sharing Sustainable Tourism Practices• Promoting Sustainable Tourism for Destination Excellences and

Reputation • Undertaking Capacity Building• Promoting Sustainable Tourism Club and Networking• Reinforcing Eco development, Green Infrastructure, Green

Investment as well as Green Tourism• Encouraging Collective Stakeholder Awareness and Commitment• Local leadership and Championship• Strenghtening cooperation, partnership and collaboration with

local, within Indonesia and global stakeholders

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CHALENGES & ACTIONS FORWARDS