Indusblue Mobile Apps

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Indusblue is an iPhone app company, focused on user interface (UX) innovation. We\'ve create apps for MTV concerts and the official Vancouver Olympics 2010.

Text of Indusblue Mobile Apps

  • 1. INDUSBLUE Mobile Vendor Presentation
  • 2. WHO WE ARE Since 1999, Indusblue has been a leader in the Canadian interactive strategy, design, and development industry
  • 3. OUR CLIENTS AGENCIES NETWORKS MTV/MuchMusic Crispin Porter + Bogusky CTV Olympics Proximity CBC MacLaren MRM Taxi GRIP Limited Saatchi & Saatchi
  • 4. OUR TEAM Indusblue has 17 full-time passionate, dedicated, experienced employees based out of Torontos Liberty Village
  • 5. THE MOBILE LANDSCAPE Our audience are smartphone users Smartphones constitute 20% of the mobile marketplace in Canada Of that, 70% are BlackBerry, and 20% are iPhone devices. The rest are a mixed bag.
  • 6. BLACKBERRY AND IPHONE ARE THE ONLY PLATFORMS WORTH DEVELOPING FOR
  • 7. BLACKBERRY BlackBerry users are data, utility, and social network driven Apps are generally content-based BlackBerry App World pales in comparison to the iPhone App Store
  • 8. THE iPHONE Bell and Telus are now iPhone carriers 65% of mobile browsing is done on the iPhone Multiple devices available with identical characteristics iPhone and iPod Touch
  • 9. BLACKBERRY BUILD MOBILE -FRIENDLY WEBSITES iPHONE BUILD AN APPLICATION IF THE STRATEGY & BUDGET FIT
  • 10. OUR EXPERIENCE MuchMusic Concerts iPhone Application View upcoming concerts based on GPS location View concert venues via a mapping tool Save to favourites
  • 11. OUR EXPERIENCE Vancouver 2010 Official Olympic App
  • 12. OUR EXPERIENCE Vancouver 2010 Official Olympic App Metrics (17 day total) - No. of downloads = 250,000 + - Unique sessions = 3.75 Million - Avg. page views per session = 11 - Total number of impressions = 41.25 million
  • 13. OUR EXPERIENCE MTV/BlackBerry The Aftershow Mobile Site Aggregated and merged Twitter and News feeds Video feed Ticket signup Downloadable wallpapers
  • 14. IPHONE R&D
  • 15. AD UNIT INTEGRATION Indusblue has worked integrating DART into microsites, Flash applications, ad units, and site wrappers.
  • 16. CANADIAN MOBILE APPS Globe and Mail iPhone Application Read and rate articles Post articles via Facebook Connect or Twitter Uses Spreeder as an alternative to normal screen-reading
  • 17. CANADIAN MOBILE APPS Foodtv.ca Blackberry Application Browse and search recipes Save recipes to personal profile Recipes indexed by show Great visuals large imagery
  • 18. CANADIAN MOBILE APPS CBC Radio iPhone Application Listen to audio livestreams Browse and listen to archived content Sleep timer
  • 19. IDEAS Entertainment News Create content-based Data visualization social conversations Event-based news and Challenge-a-friend content driven style mobile games, applications connected via Facebook
  • 20. HOW DO WE WORK Indusblue works with their partners on a per-project basis. We have the flexibility to build and license applications based on need
  • 21. THANK YOU FOR YOUR TIME