Industry & Community Readiness & Planning for 2010 FIFA World Cup South Africa™

NEW TEAM MEMBERS

2010 Coordinators • Simon Obholzer • Leanne Pohlmann

Contact details: – Email: 2010@capetown.travel– Tel nr: 021 487 6800

• Outlines Host City’s planning, project areas, work streams & legacy projects for 2010

• Work streams are linked, coordinated and monitored for delivery, time frames, budget & compliance

• CTT is involved in the following work streams:

CAPE TOWN 2010 BUSINESS PLAN

PROJECT SCOPE• A - Destination Marketing

• B - Visitor Services

• C - Industry Services & Accommodation

• D - Responsible Tourism

• E - Communication

• F - eMarketing

A - DESTINATION MARKETING

B – VISITOR SERVICES

C - ACCOMMODATION

D – RESPONSIBLE TOURISM

E - COMMUNICATION

F - eMARKETING

Cape TownTourism

MOCK UP OF MINI WEBSITE

2010 MINI WEBSITE www.capetown.travel/2010

2010 MINI WEBSITE• Awaiting FIFA approval on logo & structuring content• Anticipated launch date: 1 May

• Points to highlight:– Top Banner- regular updated image to highlight progression of

stadium– Member Zone: downloads and application forms relevant to

industry. – Training schedules and storage of training presentations.

• Contact us through here!– E-newsletter- subscribe!– Blog- contribute!

• Updated information:– Accommodation & Tours– FAQ’s– Events

FAQ’sUpdated on 2010 mini-site

– Safety & security – Stadium Info – Transport – Green Goal– Ticketing

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Service Excellence Programme

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2010 Safety and security

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Code of responsible

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2010 INDUSTRY OPPORTUNITIES

Communication Opportunities2010 Visitors Guide• 2 releases planned

– Pre-2010 release in November 2009– 2010 release in January 2010 to capture final draw info and

match schedule

Touchscreens• Infrastructure of 20 Touch/LCD Screen Kiosks all around

the Cape Town Metropole with plans to increase.• Planned for the future are

larger LCD screens

FIFA EVENTS opportunities• Confederations Cup 14 June - 28 June 2009

– contact Cape Town Tourism for add-on packages and extended stay options

• Final Draw - 4 December 2009– Exploring Opportunities with Host City to provide tourism services during this

event. Exact numbers and duration of their stay to be confirmed– Approximately 3000 visitors, includes FIFA delegates, Commercial sponsors,

Spousal partners

We will prompt you for your luxury WOW packages & keep you up to date via our site!

• World Broadcast Media Conference: 5 – 9 December

• World Cup: 11 June - 11 July 2010

CTT CAMPAIGNSCAPE TOWN, Africa’s greatest city is ready to welcome the world!

– Soccer language: celebration, welcoming, colourful, fans and action shots

• Indaba- May– Stand with 2010 theme

• 365 Countdown-June– Soccer related activities at all Visitor Information centers to create

citizen awareness

• Extended Stay Campaign-Ongoing

• Winter Campaign - 1 June 2009

• Summer Campaign - 1 Dec 2009

• FIFA Welcome Campaign - June 2010