Influencing the Enterprise: Driving Strategic Impact Through Marketing Operations

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<ul><li><p> 2007 Marketing Operations Partners. All Rights Reserved.</p><p>Influencing the Enterprise:Driving Strategic Impact Through Marketing</p></li><li><p>What Silos Inhibit Your Effectiveness?</p><p> What are the consequences? Resource mis-allocation Branding confusion Locked-up BKMs &amp; scale People dependence Lost opportunities: agility</p><p> What are the causes? Stand-alone management Lack of cross-functional inertia &amp; </p><p>accountability Know-how to overcome silos</p><p> 2012 Marketing Operations Partners, Inc. All Rights Reserved.</p></li><li><p>What Silos Inhibit Your Effectiveness?</p><p> What are the consequences?</p><p> What are the causes?</p><p> How can silos be overcome? Systems thinking Change management Organizational learning Quality tools Balanced scorecards Customer-centric culture+++ Marketing Operations</p><p> 2012 Marketing Operations Partners, Inc. All Rights Reserved.</p></li><li><p>Systems Thinking for Big Picture</p><p>Holistic View Analogies</p><p> Connectivity</p><p> Framing</p><p> Patterns</p><p> Perspective</p><p> Structure</p><p>LIKE </p><p>Marketing Operations</p><p>S</p><p>t</p><p>r</p><p>a</p><p>t</p><p>e</p><p>g</p><p>y</p><p>E</p><p>x</p><p>e</p><p>c</p><p>u</p><p>t</p><p>i</p><p>o</p><p>n</p><p> 2012 Marketing Operations Partners, Inc. All Rights Reserved.</p></li><li><p>Change Management for Lasting Cooperation</p><p>Marketing Operations</p><p>S</p><p>t</p><p>r</p><p>a</p><p>t</p><p>e</p><p>g</p><p>y</p><p>E</p><p>x</p><p>e</p><p>c</p><p>u</p><p>t</p><p>i</p><p>o</p><p>n</p><p> 2012 Marketing Operations Partners, Inc. All Rights Reserved.</p></li><li><p>Organizational Learning for Agility</p><p>N.I.H.</p><p>? Language</p><p> Post-Mortem</p><p> Politics</p><p> Knowledge</p><p> Proliferate</p><p> Refine</p><p>Company = Team</p><p>Marketing Operations</p><p>M</p><p>a</p><p>r</p><p>k</p><p>e</p><p>t</p><p>i</p><p>n</p><p>g</p><p>S</p><p>c</p><p>a</p><p>l</p><p>a</p><p>b</p><p>i</p><p>l</p><p>i</p><p>t</p><p>y</p><p> 2012 Marketing Operations Partners, Inc. All Rights Reserved.</p></li><li><p>Quality Tools for Fact-Based Decisions</p><p>Root Cause Analysis: Facts Pareto Chart: 80/20 Rule</p><p>Critical Path Diagram: Workflow Control Chart: Accountability</p><p>UCL</p><p>LCL</p><p>_X</p><p>Marketing Operations</p><p>B</p><p>u</p><p>s</p><p>i</p><p>n</p><p>e</p><p>s</p><p>s</p><p>I</p><p>n</p><p>t</p><p>e</p><p>l</p><p>l</p><p>i</p><p>g</p><p>e</p><p>n</p><p>c</p><p>e</p><p> 2012 Marketing Operations Partners, Inc. All Rights Reserved.</p></li><li><p>Balanced Scorecard: Empowerment</p><p>Marketing Operations</p><p>R</p><p>e</p><p>t</p><p>u</p><p>r</p><p>n</p><p>o</p><p>n</p><p>M</p><p>a</p><p>r</p><p>k</p><p>e</p><p>t</p><p>i</p><p>n</p><p>g</p><p> 2012 Marketing Operations Partners, Inc. All Rights Reserved.</p></li><li><p>Customer-Centric Culture: Guiding Light</p><p>Marketing Operations</p><p>C</p><p>u</p><p>s</p><p>t</p><p>o</p><p>m</p><p>e</p><p>r</p><p>P</p><p>r</p><p>o</p><p>f</p><p>i</p><p>t</p><p>a</p><p>b</p><p>i</p><p>l</p><p>i</p><p>t</p><p>y</p><p>DriversOf Trust</p><p> 2012 Marketing Operations Partners, Inc. All Rights Reserved.</p></li><li><p>Influence Entire Enterprise: Customer Experience</p><p>Solution = Means to an End Customer Experience Scope</p><p>Engage Enterprise-wideCustomers View of Your Value</p><p>Marketing Operations</p><p>B</p><p>u</p><p>y</p><p>i</p><p>n</p><p>g</p><p>A</p><p>c</p><p>c</p><p>e</p><p>l</p><p>e</p><p>r</p><p>a</p><p>t</p><p>i</p><p>o</p><p>n</p><p> 2012 Marketing Operations Partners, Inc. All Rights Reserved.</p></li><li><p>Marketing Operations: Overcome Silos</p><p>B</p><p>u</p><p>y</p><p>i</p><p>n</p><p>g</p><p>A</p><p>c</p><p>c</p><p>e</p><p>l</p><p>e</p><p>r</p><p>a</p><p>t</p><p>i</p><p>o</p><p>n</p><p>C</p><p>u</p><p>s</p><p>t</p><p>o</p><p>m</p><p>e</p><p>r</p><p>P</p><p>r</p><p>o</p><p>f</p><p>i</p><p>t</p><p>a</p><p>b</p><p>i</p><p>l</p><p>i</p><p>t</p><p>y</p><p>M</p><p>a</p><p>r</p><p>k</p><p>e</p><p>t</p><p>i</p><p>n</p><p>g</p><p>S</p><p>c</p><p>a</p><p>l</p><p>a</p><p>b</p><p>i</p><p>l</p><p>i</p><p>t</p><p>y</p><p>B</p><p>u</p><p>s</p><p>i</p><p>n</p><p>e</p><p>s</p><p>s</p><p>I</p><p>n</p><p>t</p><p>e</p><p>l</p><p>l</p><p>i</p><p>g</p><p>e</p><p>n</p><p>c</p><p>e</p><p>S</p><p>t</p><p>r</p><p>a</p><p>t</p><p>e</p><p>g</p><p>y</p><p>E</p><p>x</p><p>e</p><p>c</p><p>u</p><p>t</p><p>i</p><p>o</p><p>n</p><p>R</p><p>e</p><p>t</p><p>u</p><p>r</p><p>n</p><p>o</p><p>n</p><p>M</p><p>a</p><p>r</p><p>k</p><p>e</p><p>t</p><p>i</p><p>n</p><p>g</p><p>Marketing Operations</p><p> High-ROI Resource Allocation Branding Clarity Best Practices Scalability Process Excellence Agility for Emerging Opportunities</p><p> 2012 Marketing Operations Partners, Inc. All Rights Reserved.</p></li><li><p>Marketing Operations for Higher ROI</p><p>BuyingAcceleration</p><p>CustomerProfitability</p><p>Marketing Scalability</p><p>BusinessIntelligence</p><p>StrategyExecution</p><p>Return onMarketing</p><p>Marketing O</p><p>perations</p><p>ALIGNMENTACCOUNTABILITY</p><p>Free Marketing from activity treadmill, opportunity cost, </p><p>waste.</p><p>AGILITY</p><p>Propel Marketing impact by accommodating </p><p>emerging opportunities, broad CX innovation, </p><p>proactive role in C-suite</p><p>MARKETING EFFICIENCY &amp; EFFECTIVENESS</p><p> 2012 Marketing Operations Partners, Inc. All Rights Reserved.</p></li><li><p>See What Marketing Ops Thought Leaders are Saying!</p><p>Benchmarking study:adopt best practices, </p><p>avoid pitfalls,build your MO roadmap!</p><p>MOpartners.com/resources/store</p><p>Follow our blog!</p><p>MOpartners.com/blog</p><p>tinyurl.com/Mktg-Ops</p><p>Online talk show with execs from Autodesk, </p><p>Clorox, Genworth, NetApp, and more!</p><p> 2012 Marketing Operations Partners, Inc. All Rights Reserved.</p></li><li><p>Jump-start Your Organizations Awareness of Marketing Operations Improvement Opportunities</p><p>Socialize your assessment results through this coffee table book with more than 2 dozen analyses and recommendations. Excerpts from 88-page MO:DNA report:</p><p>www.MOpartners.com/resources/MO-DNA 2012 Marketing Operations Partners, Inc. All Rights Reserved.</p></li><li><p>Advance Your Expertise in Marketing Operations</p><p>1) Impact &amp; Promise of Marketing Ops</p><p>2) Mobilizing Strategic Impact for Corporate Growth</p><p>3) Designing Marketing Infrastructure for Results</p><p>4) Journey to Marketing Ops Maturity</p><p>Marketing Operations Essentials: 4 modules available online, in-person, or hybrid</p><p>www.MOpartners.com/resources/ 2012 Marketing Operations Partners, Inc. All Rights Reserved.</p></li><li><p>Join the Marketing Operations Future ForumThe Forum takes you on a discovery process that alters your viewpoint </p><p>to manage any aspect of marketing more efficiently and effectively</p><p>www.MOfutureforum.com 2012 Marketing Operations Partners, Inc. All Rights Reserved.</p></li><li><p>Lets Keep in Touch!</p><p>tinyURL.com/MOfutureforum@MOpartners@MOfutureforumtinyurl.com/Mktg-Ops</p><p>ChangeMyMO@MOpartners.com</p><p>US +1 408 243 7881London +44 (0)20 7193 7682</p><p>Singapore +65 8183 4022 2012 Marketing Operations Partners, Inc. All Rights Reserved.</p></li></ul>

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