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Creating a Lead Generation Channel Mix for Optimal Results

By B

rittany Davis and

Lorri Cosentino

Businesses with 301 to 1,000 Twitter followers have

more than 5x more traffic than those with 1 to 25followers.2

...more than 2x more traffic than those that blog less than 4x permonth and...

...more than 3x more leads than those that don’t blog.2

Businesses that BLOG 16 to 20 times per month get...

BLOG

BL

OGBLOG BLOG

Businesses with 31 to 40 landingpages get 7x more

leads than those with only 1to 5 landing pages.2

More than 2/3(68%) of companies

report struggling withlead generation.1

46%of marketers

with mature lead management

processes havesales teams

that follow up on more than

75% ofmarketing-generated

leads.3

The Worst 3 lead sources for...

B2C companies: 6% PPC,

6% trade shows, 3% telemarketing.2

B2B companies: 3% traditional

advertising, 6% PPC, 6% direct mail.2

The Best 3 lead sources for...

B2C companies: 17% social media,

16% SEO, 15% email marketing.2

B2B companies: 12% social media,

14% SEO, 14% email marketing.2

Companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate.1

Businesses with 401 to 1,000

Web pages have

9x more traffic than those with

51 to 100.2

To read more about the Lead Generation, read: “The Top 5 Demand Generation Strategies”

1CSO Insights2Hubspot3Forrester

The days of sales reps cold calling prospects are nearing an end. Today’s lead generation tactics have shifted to encompass a multitude of channels, including email, social media, mobile marketing, trade shows, search, and e-commerce. The touchpoints available leave sales wondering which channels drive actions for different groups at the right points throughout the customer journey.