Innovation and CreativityInnovation and Creativity

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A "new" idea is a combination of old elements. ' It is your ability to combine ideas in a unique way or to make useful associations among ideas."There is virtually no problem you cannot solve, no goal you cannot achieve, if you know how to apply the creative powers of your mind, like a laser beam, to cut through every difficulty in your life and your work."

Individual CreativityIndividual Creativity

Creative people can be said to have:

A particular Style

Originality

Competence

Experience

Determination

Flexibility

Positive outlook

Organizational Hurdles in CreativityOrganizational Hurdles in Creativity

“Freedom is the greatest when the ground rules are clear. Chalk out the playing field and say, Within those lines, make any decision you need.” - Dick Brown, chairman CEO of EDS

Thus till the time the initial idea gets implemented, it would have gone through a number of hurdles.

An originator comes up with a creative ideaAt each level of management, the idea gets pruned and refined

Organizational Creativity Vs Individual Creativity

Organizational Creativity Vs Individual Creativity

Organizations based on continuous development, on systematic research of efficiency

Successful organizations

High rate of innovations

Few innovations, just imitations

Low rate of innovations, sometimes radical, based on entrepreneurial spirit of individuals

Organizational Creativity

High

Low Individual

CreativityHigh

InnovationInnovation

"Without innovation, new products, new services, and new ways of doing business would never emerge, and most organizations would be forever stuck doing the same old things the same old way."

Innovation is a process of taking new ideas to satisfied customers. It is the conversion of new knowledge into new products and services.

Innovation is about creating value and increasing efficiency, and therefore growing your business.

Innovation Strategies

Innovation Strategies

Financial backing to innovationGive opportunities to employeesSkillful recruitment policyInformation from outside the organizationTarget being set for innovationEmployees should be rewarded

Principals of Innovation

Principals of Innovation

Ideas are fragile. Ideas are organic. All ideas have value and should be given a hearing. The originator of an idea needs assistance in idea enhancement and in promoting the idea internally. The originator is the initial advocate of an idea and should be actively involved in its development. Only ideas which have been enhanced to demonstrate potential value will be brought to management.

Principals Contd…Principals Contd…

Both marketing and technical issues need to be addressed in the development of an idea. Differences among people constitute a strength, not a weakness. A mediator is often necessary to facilitate the communication of people from different cultures and who may possess clashing personalities.

Process of Innovation

Process of Innovation

The Innovation process can be depicted as a series of funnels each getting progressively smaller. Typically sixty ideas into the top funnel only produces just one innovation. The funnels are labeled as the four phases in the process - idea generation, idea screening, feasibility and implementation.

Effectiveness Criteria for an Innovation

process

Effectiveness Criteria for an Innovation

processImplement a few ideas at regular intervals Ensure feedback takes place - there must be communication channels to originators. Screening system should be simple, understood by everyone Ensure the system is promoted Transform ideas into reality at a reasonable speed - if the system is too slow we may be too slow to react to the market pace and turn off idea originators.

Why Bother?Why Bother?

Survival Belief Climate: - Challenge, Freedom, Idea time, Idea support, Conflicts, Debates, Risk-takingPassionGrow or Improve

Questions?

Thank You!

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