Outdoor living….

107 Million out of 128 Million Homes in the U.S. have a Deck, Balcony/Porch.

LARGEST SEGMENTS IN REMODELING

Painting & Paper Hanging $17,189BInterior Reconstruction $16,620BHVAC $14,672BRoofing $14,450BWindow & Door $12,173BPlumbing $11,562BKitchen Remodeling $12,869BBathroom Remodeling $10,217BRooms $8,748BDeck, Patio Porches $8,724B Finishing Space $6,836BFences $5,013BSiding $3,226B

* Source: Roof Contractor Magazine 249 Million Square Market

Create ProductAwareness

Maximize Market Share Maximize Profit Reduce Expenditure

Introduction Growth Maturity Decline

PRODUCT LIFE CYCLE

Vinyl Siding

Under Deck

TruVent

Gutter ProtectionNOMAR

So we developed….

It’s a simple system! Water carrying panels are hung from a specially designed bracket that holds the panels in place even in the harshest climates.

What the experts are saying….

According to Back Yard Idea Book INSIDEOUT can make your home look better from the inside and create an environment that draws you out. “The most frequently used spaces are those that visually and physically bridge the gap between indoors and out. These spaces are seen through interior windows and doors.” Back Yard Idea Book

Better Homes and Garden says “The empty space beneath your raised deck is to good to pass up. The deck can provide a roof that will allow the space to become an extension of living space.”

A few more examples….

Today’s best option for adding outdoor living space.

So how does it compare ….

2008-2009 National Averages

Attic Bedroom $48,398

Basement Remodel $61,011

Bathroom Addition $15,899

Covered Addition $81,000

Deck Addition $15,277

INSIDE OUT Space $6,500

Selling Tools….

THE FACTS

• 88% of Contractors that won projects discussed the importance of doing a quality job. (Only 54% of contractors practice)

• 77% of Contractors that won jobs described the difference between themselves and other contractors. (Only 34% of contractors practice)

• 79% of job winning Contractors made the homeowner feel like they had options. (Only 45% of Contractors practice)

• 59% Contractors that were awarded jobs discussed manufacturer Certifications & Warranties. (Only 32% of contractors practice)

WE ASKED 5,000 HOMEOWNERS….

What information the typical contractors shared with them during buying process.

When that information was compared to the info shared by the contractor that got the job it was obvious that the contractor that educated the homeowner about their products and services were more likely to get jobs.

Home Owners PerspectiveThe main reason home owners remodel is because of personal taste. Color and architectural integrity play an important roll in a homeowners remodeling decisions.

10% Maintenance 11% Increase Value 31% Other 48% Personal Taste

48%Personal Taste

Personal Taste

National Recognition and third party endorsement.

Professional Selling System• In Home Warm Up DVD• Component Selling Case• Hand Deck Sample• Overview Brochure

• Green Product– Material– Rain Catching System– Recycled Water

• Green Manufacturer– Green Environment– Member USGA– Green Practices

• Green Lead Generation– 1 0ut 3 Homes built by 2012 will– be green.– The next and most active home buying generation (Echo Boomers) are causation buyers with a GREEN bent.

Lead generation….

44% Reputation/Relationship

Friend 19%

Neighbor 17%

Relatives 6%

Previous Use 2%

18% Print

Yellow Pages 19%

Newspaper 6%

Direct Mail 3%

12% Signage

Lawn Signs 8%

Truck Sign 3%

18% Other

Internet 3%

TV 1%

Insurance 2%

Solicitor 1%

OBSERVATIONS• Truck and Yard signs generate 60% of the effectiveness of Yellow Pages.

• Giving your customers something to talk about/ creating raving fans has as much to do with your presentation as it does rave

• Perfect product to market to past customers.

Show Strategy• Cottage, Flower, Boat, Baseball Games, etc.• Easy set up displays

– Get more our of your house!– Expand your space!

• Furniture Giveaway• Expand your space gadget.

Direct Mail Program

Canvas Program• Canvas Survival Guide• How to run a successful canvass

program

Builder Program– Model Home Program

o Model Home Display

– Model Home Allowance– Letter to Past Customers– Closing Document Coupon

“As the housing market becomes more competitive, we need to make our product stand out”.

Robert MeynVice President of Marketing

Ryland Homes“Memory Points are a growing trend in home sales as builders try to lock in images of their homes.”

Chicago Tribune