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InspiredByPlatinum Program
OBJECTIVE: Generate leads for
increased in-store sales
TARGET: new customers,
lapsed, current
TACTICS: Manage stores’
interaction with target by
integrating CRM with marketing
and sales
InspiredByPlatinum
Customer
Relationship
Management
Customer Relationship Management
Success coaches track
customer contact online and
in-store, providing analytics
weekly. The coaches work
with the store management to
create a level of accountability
that leads to greater sales and profits.
Customer Relationship Management
InspiredByPlatinum Program
generates qualified leads.
Converting these leads
makes you money!
• Generated qualified leads – 61
• Average value per lead – $1,514
• Potential total value of leads – $92,354
*Case study – Mid-Market single store retailer (8/14/2015 to 9/7/2015)
Lead
Generation
Lead Generation
Helping move the customer
from online to your store..
• E-blast program
• Online registration system/building
customer data
• In-store registration system/building
customer data
• Lead and conversion tracking
• Call center (optional)
Lead Generation
Awareness and Impressions Boost
Awareness and Impressions Boost
Building Awareness and
Boosting Social Impressions
to Generate Leads.
Case study – Mid-Market single store retailer
During the month of August 2015, promoted
posts:
• 174,600 Facebook users
• 4,400 Likes, Comments or
Shares
• 424 Clicks
100x greater than what the jeweler was
producing on his own through the same
channel during the same month.
InspiredByPlatinum
While working as a team,
we combined the expertise of:
• a full-service ad agency with experience on
brands like Sherwin-Williams, Moen, and
JoAnn Fabric and Craft Stores.
• a digital marketing agency on the cutting edge
of targeting, content, and promotion in the
digital space.
• a success coach/lead management team with
many years of experience working in the
jewelry industry.
How Do We Do It?
InspiredByPlatinum
• LeadGen registration system
• Gift with registration bonus offer
• PowerUser lead management system
• Digital marketing campaign with
analytics
• Scheduled appointments with
prequalified leads
All you have to do is sell!
Program Summary