Integral University M.B.A. Agribusiness Scheme of Evaluationiul.ac.in/DepartmentalData/Management/MBAAg2SemSyllabus.pdf · Methods ... Significance and methods, Compensation management,

Integral University

M.B.A. Agribusiness

Scheme of Evaluation YEAR -I w.e.f.- 2015-2016

SEMESTER- II

Sr. No

Subject Code Subject Period (Per Week)

Credit Evaluation Scheme

L T P C Sessional (CA) Exam Subject Total CA TA Total ESE

01 BM426 Fundamentals of

Managerial Economics

3 1 0 4 15 10 25 75 100

02 BM427 Agribusiness Financial

Management 3 1 0 4 15 10 25 75 100

03 BM428 Introduction to Human

Resource Management

3 1 0 4 15 10 25 75 100

04 BM406 Business Research

Methods

3 1 0 4 15 10 25 75 100

Choose any two courses from each group(Group1 BM433-436 & Group 2 -------------)

05 BM429 to 432 Elective- I 3 1 0 4 15 10 25 75 100

06 Elective- II 3 1 0 4 15 10 25 75 100

07 AG426 to 429 Elective- III 3 1 0 4 15 10 25 75 100

08 Elective- IV 3 1 0 4 15 10 25 75 100

Total 24 8 0 32 120 80 200 600 800

L = Lecture, P = Practical, T =Tutorials, C= Credit, CT = Class Test, TA =Teacher Assessment,

ESE=End Semester Examination Subject Total = Sessional Total (CA) + End Semester Exam (ESE)

CORE COURSES

Semester- II

BM426 Fundamentals of Managerial Economics

BM427 Agribusiness Financial Management

BM428 Introduction to Human Resource Management

BM406 Business Research Methods

FOUNDATION COURSES (SUPPORTING COURSES)

Semester- II Nil

ELECTIVE COURSES

A) Group-1

Semester- II

Any two BM429 Total Quality Management

BM430 Farm Business Management

BM431 Agricultural Marketing Management

BM432 Commodity Markets and Future Trading

B) Group-2

Semester- II

Any Two AG426 Fertilizer Technology & Management

AG427 Farm Power & Machinery Management

AG428 Food Technology & Processing Management

AG429 Poultry & Hatchery Management

MBA-Agribusiness - I YEAR

SEMESTER-II

BM426

Fundamentals of Managerial Economics

w.e.f.- 2015-2016

Total Number of Sessions-45

Max. Marks: 100

External Assessment: 75

Internal Assessment: 25

L T P - 3 1 0 4

Objective: The basic objective of this course is to make the students aware of the various

economic issues that they are expected to face as managers at the firm level and to equip

them with the tools and techniques of economic analysis for improving their decision-making

skills.

UNIT-I: INRODUCTION 8

Nature and scope of Managerial Economics, significance in decision-making and

fundamental concepts; objectives of the firm and basic economic principles; marginal and

incremental analysis; Gap between theory and practice and role of managerial economics.

UNIT-II:THEORY OF DEMAND AND CONSUMER BEHAVIOUR 9

Demand Analysis; Meaning, Types and function of demand. Law of Demand, Exceptions to

the law of Demand, Determinants of Demand; Elasticity of Demand- Price, Income, Cross

and Advertising Elasticity; Measurement of Elasticity of Demand; Uses of Elasticity of

Demand for managerial decision making. Utility concept: Cardinal and Ordinal approach,

consumer equilibrium.

UNIT-III: THEORY OF COST AND PRODUCTION 10

Law of supply, supply elasticity, analysis and its uses for managerial decision making;

production concepts & analysis; production function, least-cost input, law of variable

proportion and returns to scale; Cost concept and analysis, short-run and long-run cost curves

and its managerial uses.

UNIT-IV:MARKET STRUCTURE 9

Perfect Competition, features, determination of price under perfect competition; Monopoly:

Feature, pricing under monopoly, price discrimination, monopsony and bilateral monopsony;

Monopolistic: Features, pricing under monopolistic competition, product differentiation;

Oligopoly: Features, kinked demand curve, cartels, price leadership.

UNIT-V: MACRO-ECONOMICS CONCEPT 9

National Income - Concepts and various methods of its measurement; Inflation types and

causes, WPI & CPI and remedial measurement; Business Cycle.

Suggested Readings:

1. Dwivedi D.N. - Managerial Economics ,Vikas Publication, 7th Edition

2. . Raj Kumar-Managerial Economics, UDH PUBLISHERS, 2013 edition

3. Damodaran Suma – Managerial Economics,Oxford University Press,2006

4. Atmanand- Managerial Economics ,Excel Books

5. Vanita Agarawal-Managerial Economics,Pearson

6. .M.L. Jhingan & J.K. Stephan - Managerial Economics ,Vrinda Publications

7Hirschey Mark – Economics for Managers, Thomson, India Edition, 2007

8. Baumol WJ. 1980. Economic Theory and Operations Analysis, Prentice Hall of India.

9. Dwivedi DN. Macro Economics: Concepts, Theories and Policies. TataMcGraw Hill.

2002.

10. Gupta GS.Managerial Economics, Vikash Publication, 1997.

11. . Koutsoyiannis A. Modern Micro Economics, Mac Millan Press, 1989.


SEMESTER-II

BM427

Agribusiness Financial Management w.e.f 2015-2016


Max. Marks: 100



L T P C - 3 1 0 4

Objective: To impart training to the students regarding various aspects of financial

management for agribusiness.

UNIT 1: INTRODUCTION TO AGRIBUSINESS FINANCIAL MANAGEMENT 8

Financial Management - Importance, Need and scope; classification and credit need in

changing agriculture scenario: finance functions, investment financing: balance sheet, income

statement, cash flow statement for agribusiness.

UNIT II: INTRODUCTION TO FINANCIAL PLANNING 9

Financial planning and control-assessment of financial requirement of a agribusiness unit;

Leverage-concept of leverage, financial and operating leverage; factor affecting capital

structure, features of an optimal capital structure.

UNIT III INTRODUCTION TO WORKING CAPITAL 9

Working capital management-, concept and components of working capital, need for working

capital in agribusiness, management of cash and accounts receivables, and inventory for

agribusiness.

UNIT IV:CAPITAL BUDGETING 10

Capital budgeting-steps and concept of capital budgeting, appraisal criteria-payback period,

average rate of return, net present value, benefit-cost ratio and internal rate of return.

UNIT V FINANCING SYSTEM IN INDIA 9

Agri-business financing system in India-functioning of cooperative credit institutions,

commercial banks, regional rural banks, NABARD, Agro-Industries Corporation, etc in

agribusiness financing.

SuggestedReadings

1. Chandra P. 2000. Financial Management. Tata McGraw Hill

2. Khan MY & Jain PK. 2004. Management, accounting. Tata McGraw Hill

3. Nelson AG & Murrey WG. 1988. Agricultural Finance. Kalyani Publishers.

4. Pandey IM. 1997. Financial Management. Vikas publ.House.


SEMESTER-II

BM428

Introduction to Human Resource Management w.e.f 2015-2016


Max. Marks: 100



L T P C - 3 1 0 4

Objective: This is to familiarize the learner important aspects related to human resource

management. The focus will be on human resource practices and their utility for managers.

UNIT I: INTRODUCTION TO HUMAN RESOURCES MANAGEMENT 8

Human Resource Planning-Nature and Significance, Job Analysis, Job Description, job

Specification, Job enlargement, Job enrichment, job rotation, Job evaluation.

UNIT II: RECRUITMENT AND SELECTION PROCESS 9

Induction, Training and Human Resource Development-Nature, Significance, Process and

Techniques, Internal mobility including Transfers, Promotions, employee separation.

UNIT III: PERFORMANCE APPRAISAL 9

Significance and methods, Compensation management, Wage and Salary Administration -

Course Objective; Wage Fixation ; Fringe Benefits, Incentive payment, bonus, and profit

sharing.

UNIT IV: INDUSTRIAL RELATIONS 9 Role and Status of Trade Unions; Collective Bargaining ; Worker's participation in

Management, Career planning and employee retention.

UNIT V QUALITY OF WORK LIFE 10

Employee Welfare measure, Disputes and grievance Handling procedures; Arbitration and

Adjudication; Health and Safety of Human Resources: Human resources accounting, Human

Resources outsourcing

Suggested Readings:

Ashwathapa K. 1997. Human Resource Management. Tata McGraw

Flippo EB. 1984. Personnel. Management. McGraw- Hill;

Garry D. 2001. Human Resource Management. 7th

Ed. Prentice-Hall of India.

Memoria CB. 1996. Personnel Management. Himalaya Publ. House.

Subba Rao P. 2004. Essentials of Human Resource Management and industrial

Relations. Himalaya Publ. House.

Venkantavatnam CS & Srivastav BK. 1991. Personnel. Management and Human

Resources. McGraw-Hill.


SEMESTER-II

BM406

Business Research Methods w.e.f 2015-2016


Max. Marks: 100



L T P C - 3 1 0 4

Objective: The objective of the course is to impart the basic concepts of research methods

and

application of statistical tools to arrive at rationale decisions

Unit I: Business Research: An Introduction 05 Introduction to Basic Concepts, Stages in the Research Process, Problem Definition,

Research Objectives, Types of Research, Significance of Business Research in Managerial

Decision Making, Business Research in Practice.

Unit II: Sampling and Scaling Techniques 10 Some basic terms, Population & Census, advantages and limitation of sampling, sampling

process, types of sampling, types of sample designs, estimation of sample size. Concept of

Measurement, Scales of Measurement-Types & Properties, Measurement of Attitudes &

Scaling

Procedures

Unit III: Research Designs & Data Collection Techniques 10

Classification of Research Designs, Exploratory, Descriptive and Conclusive Research

Designs; Causal Research, Secondary Data- Nature, Sources and Advantages; Primary Data-

Nature,

Types, Means & Issues in Obtaining Primary Data

Unit IV: Data Analysis 10

Measures of Central Tendency , Dispersion , Skewness ,Correlation & simple

regression

Testing of Hypothesis -Meaning of Hypothesis , Characteristics of Hypothesis, Procedure for

Hypothesis testing , Type I & Type II errors, Testing of Hypothesis-Chi-Square test, F test, t

test

& Z test

Unit V: Interpretation, Report Writing & Recent Trends 10

Interpretation: Meaning of interpretation, Techniques of interpretation, Steps in report

writing, Layout of research report, Mechanics of report writing, Precautions for report

writing, Types of reports, Importance of computer in report writing-MS word, Excel, Power

Point & SPSS. Research in Marketing Management, Research in Human Resource

Management, Research in

Financial Management, Research in other allied fields

Suggested Readings:

1. Malhotra, Naresh ; Marketing Research: An Applied Orientation, Pearson/Prentice

Hall.

2. Boyd, Westfall and Stasch, Marketing Research: Test and Cases, Richard D.

Irwin, Homewood, Illinois.

3. Churchill, G.A., Marketing Research: Methodological Foundations, Dryden Press, New

York.

4. Majumdar, R., Marketing Research: Text, Applications and Case Studies, Wiley Eastern

Ltd., New Delhi.

5. Tull, D.S., Hawkins, D.I., Marketing Research: Measurement and Methods, Macmillan,

New York.

6. Kothari, CR ; Research Methodology


SEMESTER-II

BM429

TOTAL QUALITY MANAGEMENT w.e.f 2015-2016


Max. Marks: 100



L T P C - 3 1 0 4

Objective: To create awareness of the meaning and concepts of Quality in management. To

acquaint the students with the basic concepts of quality control in agribusiness.

UNIT-1: INTRODUCTION TO QUALITY MANAGEMENT 8

Definitions – TOM framework, benefits, awareness and obstacles. Quality – vision, mission

and policy statements. Customer Focus – customer perception of quality,key elements of total

quality. Dimensions of product and service quality and Cost of quality.

UNIT II: PHILOSOPHY OF TOTAL QUALITY MANAGEMENT 9

Philosophies of Deming, Crosby, Juran and Taguchi, PDSA Cycle, Costs of Quality,

Measuring quality costs, Criteria for Malcom Balridge Quality Award. Pre-requisite for

TQM: Quality Orientation, Ishikawa, Taguchi techniques introduction, loss function.

UNITIII: FOOD STANDARDS AND SPECIFICATION 10

Quality management in food processing unit, Raw material Control, Process Control,

Inspection of finished products, Sensory evaluation, Packaging, labeling, and storage and

Prospects for quality control service.

UNIT IV: TOOLS FOR PROCESS MANAGEMENT 9

Cause & effect diagram, Pareto’s analysis, Histograms, Poka Yoke, Deming cycleand

Brainstorming, Program for Quality Improving.

UNIT-5: STARTEGIC PLANNING AND SUSTAINING TOTAL QUALITY 9

Strategic Quality Management ISO: 9000 – Objectives, Structure, Elements & benefits,

Benchmarking & BPR for attaining TQM, Six sigma, Personnel practices in a Quality world,

How to make employees customer driven, A world of teams, Performance evaluation, Shift

emphasis from people to process performance, Skills process How to use training to build

skills & the concept of skills data base.

SUGGESTED READINGS

Dale H.Besterfield et al, Total Quality Management, Third edition, Pearson Education

(First Indian Reprints 2004).

Shridhara Bhat K, Total Quality Management – Text and Cases, Himalaya

PublishingHouse, First Edition 2002.


SEMESTER-II

BM430 FARM BUSINESS MANAGEMENT

w.e.f 2015-2016


Max. Marks: 100



L T P C - 3 1 0 4

Objective : To acquaint the students with the basic principles of farm management dealing

with the analysis of farm resources having alternatives within the framework of resource

restrictions.

UNIT I : INTRODUCTION OF FARM MANAGEMENT 9

Nature, scope, characteristics and role of farm business management; farm management

decisions; farm management problems.

UNIT II : PRINCIPLES OF FARM MANAGEMENT DECISIONS 9

Principles of farm management decisions-principle of variable proportion, cost principle,

principle of factor substitution, law of equi-marginal returns, opportunity cost principle, etc.

UNIT III:FARM BUSINESS ANALYSIS 9 Tools of farm management and farm business analysis-farm planning and budgeting ; Farm

records and accounts, types and problems in farm records and accounts, net worth statement,

farm efficiency measures.

UNIT IV : MANAGEMENT OF FARM RESOURCES 9

Management of farm resources-Land, Labour, Farm machinery, Farm building, etc.

UNIT V : RISK AND UNCERTAINTY IN FARMING 9

Risk and uncertainty in farming-sources of uncertainty in farming, management strategy to

counteract uncertainty and decision making process in farm business management under risks

and uncertainty.

Suggested Readings

Heady EO & Jensen H. 1960. Farm Management Economics. Prentice

Hall.

Johl SS & Kapoor TR. 1973.

Fundamentals of farm Business Management. Kalyani Publ.

Kahlon AS & Singh K. 1992. Economics of farm Management in India. Allied Publ.

Panda SC. 2007. Farm Management & Agricultural Marketing-Kalyani Publ.


SEMESTER-II

BM431

AGRICULTURAL MARKETING MANAGEMENT w.e.f 2015-2016


Max. Marks: 100



L T P C - 3 1 0 4

Objective: To develop an understanding of the functions performed in agricultural marketing

system and other related factors in the economic scenario.

UNIT 1: Introduction to marketing:Rural marketing : 9

Features, Significance, Scope and Limitations , Segmentation in rural markting –

Classification of products and services in Rural marketing – Marketing Mix for rural

products; Agriculture Marketing –Definition, Scope, Concept and Objectives, Differences

in Agricultural and Consumer Marketing, Constraints in Agricultural marketing .

Unit II:Functions and Alternatives in Agricultural Marketing : 10

Major functions in the marketing of agri-products, including exchange functions (buying and

selling), physical functions (storage, transportation, and processing), and facilitating

functions (grading/standardization, financing, risk bearing, and market information),

importance of product safety in all agri-marketing functions, role of standardization in

agricultural commodity marketing

Unit III: Promoting and Selling in the Agricultural Industry: 9

meaning, importance, and use of promotion in agribusiness, Activities used in promoting

agribusiness products, including advertising, incentives, special events etc., Advantages &

Limitations of marketing in Agri Inputs and Outputs.

Unit IV: Cooperative Marketing: 9

Cooperative Marketing-Concept, Functions, Causes of slow growth of cooperative sector,

Supply Chain Management:SCM in Agri-Business-Cold Chains, Organized procurement &

warehousing Innovative Distribution Channels like ITC E-choupal, Godrej Adhar, HUL

Shakti

Unit V: Agricultural marketing and International trade: 8

Relationship of agricultural marketing and international trade, major agricultural products

involved in international trade, concepts of balance of trade with international agricultural

marketing, Organizations and agreements that impact international agricultural trade,

Compare and contrast free trade with the regulation of international trade.

Recommended Books –

1. Agricultural Marketing in India – S. S Acharya and N L Agarwal -Oxford & IBH

Publishing Co Pvt Ltd Calcutta

2. Agribusiness Management in India –Text & Cases - Dr. Subhash Bhave


SEMESTER-II

BM432 COMMODITY MARKET & FUTURE TRADING

w.e.f 2015-2016


Max. Marks: 100



L T P C - 3 1 0 4

Objective:- To create awareness of the meaning and concepts of commodity market. Focus

will be on understanding the future trading and related aspects.

UNIT 1. Introduction to Commodity Derivatives 9

Introduction to derivatives, products, participants and functions, derivatives markets,

difference between commodity and financial derivatives. Evolution of commodity exchanges,

global commodity derivatives exchanges, latest developments. The NCDEX platform –

structure, exchange membership, risk management, clearing and settlement system and

commodities traded on the NCDEX platform.

UNIT 2. Application of Commodity Futures 9

Instruments available for trading - forward contracts, introduction to futures and options,

payoff for F&O, using futures versus options. Pricing commodity futures - investment assets

versus consumption assets, the cost of carry model, the futures basis. Using commodity

futures for hedging, speculation and arbitrage.

UNIT 3. Trading, Clearing and Settlement 9

Trading - futures trading system, entities in the trading system, commodity futures trading

cycle, order types and trading, parameters, margins for trading in futures, charges, hedge

limits. Clearing and settlement - clearing, settlement, risk management, margining at NCDEX

and Standard Portfolio Analysis of Risk (SPAN).

UNIT 4. Regulatory Framework of Commodity Derivatives 10

Rules governing commodity derivatives exchanges, participants, investor grievances and

arbitration. Implications of Sales Tax, Value Added Tax (VAT) and obligations. Electronic

Spot Exchange - NCDEX Spot Exchange Ltd. (NSPOT).

UNIT 5 Market Simulation Lab 8

Market simulation lab sessions on internet based software to develop trading skills for

commodity market. P.S.: Students must read daily news papers like The Economic Times,

Financial Express etc., watch business channels e.g. CNBC, NDTV Profit, ET Now etc. and

get updates from websites of SEBI, NSE etc.

Text Books:

1. Commodities Market Module, Workbook from NSE

Reference Books:

1. George Kleinman. Commodity Futures & Options, 2 (revised, illustrated), 2001, Financial

Times Prentice Hall

2. John Stephens. Managing Commodity Risk, illustrated,2001, John Wiley & Sons

3. Stanley Kroll. Professional Commodity Trader, 1995,Traders Press

4. Indian Institute of Banking & Finance. Commodity Derivatives,2007, Macmillan India

Ltd.


SEMESTER-II

AG426 FERTILIZER TECHNOLOGY AND MANAGEMENT

w.e.f 2015-2016


Max. Marks: 100



L T P C - 3 1 0 4

Objective: The objective of this course is to acquaint the students in latest advances in

fertilizer technology management.

UNIT I: INTRODUCTION OF FERTILIZER TECHNOLOGY 9

Fertilizer development-concept, scope, need, resource availability ; import and export

avenues for fertilizer types of fertilizers, grading and chemical constituents, role of fertilizers

in agricultural production, production and consumption of fertilizer in India.

UNIT II: FERTILIZER INPUT 8

Raw material needed and principles of manufacturing of nitrogenous, phosphatic and potassic

fertilizers, secondary nutrient sources and micro-nutrient formulations.

UNIT III: PRODUCTION EFFICIENCY AND CONTROL 9

Production efficiency and capacity utilization; quality control and legal Aspects fertilizer

control order.

UNIT IV: DEMAND AND SUPPLY OF DIFFERENT FERTILIZERS 10

Testing facilities: constraints in fertilizer use and emerging scenario of fertilizer use;

assessment of demand and supply of different fertilizers, fertilizer distribution, fertilizer

storage.

UNIT V: IMPLIMENTATION 9

Field trials and demonstration, fertilizer pricing policy; scope of bio-fertilizer ; environmental

pollution due to fertilizer use.

Suggested Reading

Brady NC & Weil RR, 2002, The nature and properties of soil.13'Ed. Pearson

Edu.

Fertilizer Control Order (different years) fertilizer association of India, New

Delhi.

Fertilizer statistics (different years). Fertilizer Association of India, New Delhi,Indian

Journal Of fertilizers (different years). Fertilizer Association of India New

Delhi.

San Chilli V.1960. Chemistry and Technology of ferlilizers. American Chemical Soc.

Monograph Series, Reinhold Publ.Corp.

Tisdale SL, Nelson WL, Beaton JD & Havlin JL. 2002. Soil Fertility and Fertilizers,

5th

ED Prentice Hall.


SEMESTER-II

AG427 FARM POWER & MACHINERY MANAGEMENT

w.e.f 2015-2016


Max. Marks: 100



L T P C - 3 1 0 4

Objective: To acquaint the students with the farm mechanization status in the country and

various techniques for farm machinery management and marketing.

UNIT I: SOURCES OF FARM POWER 9

Various sources of farm power, their availability and utilization; Course Objective,

importance and present status, level and the scope of farm mechanization.

UNIT II: TILLAGE INDUSTRY 8

Tractor and power tillage industry – model, make, capacity, production, present status and

future prospects; concept of zero tillage

UNIT III: FARM MACHINERY 9

Farm machinery selection for different size of farm size and for different agro-climatic

conditions; scheduling of farm operations for higher efficiencies, indices of machine

performance

UNIT IV: COST ANALYSIS 10

Cost analysis of operations using different implements, economic performance of machines,

optimization of tractor implements system and transport of farm produce

UNIT V: AGRICULTURAL EQUIPMENTS 9

Agricultural equipments industry – their production, marketing and constraints; establishment

of agricultural engineering enterprises (agro service centers, etc.)

Suggested Readings

1. Carville LA. 1980. Selecting Farm Machinery. Louisiana Coop. Extn. Service Publ.

2. FAO 1984. Agricultural Engineering in Development: Selection of Mechanization. Agric.

Service Bull.

3. Hunt D. 1977. Farm Power and Machinery Management. Iowa State Univ. Press.

4. Waters WK. 1980. Farm Machinery Management Guide. Pennsylvania Agric. Extn.

Service Spl. Circular No. 1992.


SEMESTER-II

AG428

FOOD TECHNOLOGIES AND PROCESSING MANAGEMENT w.e.f 2015-2016


Max. Marks: 100



L T P C - 3 1 0 4

Objective: The objective of this course is to acquaint the students with different food

processing techniques and their management.

UNIT I : INTRODUCTION OF FOOD INDUSTRY 9

Present status of food industry in India; Organization in food industry ; Introduction-to

operations of food industry : Deteriorative factors and hazards during processing, storage,

handling and distribution.

UNIT II : BASIC PRINCIPLES OF FOOD PROCESSING 9

Basic principles of food processing and food preservation by manipulation of parameters and

factors and application of energy, radiations, chemicals and. Biotechnological agents;

Packaging of foods.

UNIT III : MANAGEMENT OF QUALITY 9

Analysis of costs in food organization; Risk management; Laws and regulations related of

food industry and food production and marketing; Quality management quality standards,

PFA ISO, etc.

UNIT IV: PROJECTS IN FOOD PROCESSING 9

Case studies on project formulation in various types of food industries-milk and dairy

products, cereal milling, oil-seed and pulse milling, sugarcane milling, honey production,

baking, confectionery, oil and fat processing, fruits and vegetable storage and handling,

processing of fruits and vegetables, egg, poultry, fish and meat handling and processing, etc.

.

Suggested Readings

Acharya SS & Aggarwal NL. 2004. /ágricultural Marketing in india. Oxford & IBH.

Early R. 1995. Guide to Quality Management Systems for Food Industries

Blackie. Jelen P.1985. Introduction to food processing. Reston publishing.

Potly VH & Mulky MJ. 1993,Food processsing . Oxford & IBH


SEMESTER-II

AG429

POULTRY AND HATCHERY MANAGEMENT w.e.f 2015-2016


Max. Marks: 100



L T P C - 3 1 0 4

Objective: The course provides an insight in to importance of management in poultry

industry. Managing a poultry and hatchery enterprise, planning production of poultry

products, financial, personnel and marketing management.

UNIT I- INTRODUCTION OF POULTRY AND HATCHERY 9

Poultry and hatchery industry; role of management in poultry industry.

UNIT II-PLANNING AND ESTABLISHING 9

Planning and establishing a poultry and hatchery unit-location, size and construction; farm

and hatchery equipments and physical facilities ; organizing and managing a poultry farm and

hatchery.

UNIT III- INCUBATION AND HATCHING 10

Incubation and hatching; production of quality chicks and eggs; factors affecting hatchability

; bio-security and hatchery sanitation ; handling of hatching eggs : maintaining chick quality-

chick grading, sexing, packing, dispatch, transportation and chick delivery.

UNIT IV- MANAGEMENT AND CONTROL 9

Franchise hatcheries ; custom hatching ; brooding ; growing and laying management ; crisis

management ; industrial breeding, feeding, housing and disease management ; waste

management ; Record management ; cost accounting and budgetary control.

UNIT V- MANAGEMENT OF RISK AND MARKETING 8

Risks and insurance ; personal management-labour relations including wages and salaries, job

evaluation and employee appraisal ; marketing management-direct sale and sale through

franchisees/agents, advertisement, sale and after sale services, other innovative sales

strategies.

Suggested Readings:

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Documents

Integral University M.B.A. Agribusiness Scheme of Evaluationiul.ac.in/DepartmentalData/Management/MBAAg2SemSyllabus.pdf · Methods ... Significance and methods, Compensation management,