Integrated Advertising, Promotion, and MarketingCommunications

Pearson Prentice Hall, 2004 | 538 pages | Integrated Advertising,

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9780131405462 | Kenneth E. Clow, Donald Baack | 2004 | This volume

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Terence A. Shimp | 674 pages | Advertising | ISBN:0030211131 | 2000 |

Advertising, Promotion & Supplemental Aspects of Integrated Marketing

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Feb 1, 2000 | An Integrated Marketing Communications Exercise |

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Encyclopedia of Advertising | UCSC:32106018756939 | 2005 | 213 pages

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ISBN:8131709965 | Advertising | 540 pages | Sep 1, 2007 | Clow

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