Integrated Sustainability

Assessment and Reporting

Algarve (Portugal)

22nd October 2007

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INDEX

� INFORMATION ON CALVIÀ: IMBALANCES

� TOWARDS A SUSTAINABLE

DEVELOPMENT TOURISM: ACTIONS

� SUSTAINABLE COMUNICATION LEVELS

� PILOT PROJECT: CoPraNet

TOURISM SUSTAINABLE COMMUNICATION

CALVIÀ EXPERIENCE

� 145 km2

� 23 beaches (54 Km. of

coast)

� Mediterranean attractive

� 90% tourist activity

� 60.000 tourist units

�2.000.000 tourists/year

� Picks 170.000 habitants

Mar Mediterráneo

Menorca

Mallorca

Ibiza

Formentera

CabreraMallorca

TOURISM SUSTAINABLE COMMUNICATION

CALVIÀ EXPERIENCE

� 80�s lost part of attractive

of destination

� Lost of tourist income

� High unemployment out of

season

� More than 100 nationalities

TOURISM SUSTAINABLE COMMUNICATION

CALVIÀ EXPERIENCE

Unemployed Citizens Calvià 2006

0,00

1,00

2,00

3,00

4,00

5,00

6,00

enero

febre

ro

marz

oabr

il

mayo

junio

julio

agosto

sept

iembre

octubr

e

novie

mbr

e

diciem

bre

% Unemployed

90´s Local Development on Sustainable Tourism

� Tourism Excellence Plan: Quality Development Plan

� Local Agenda 21 (Rio Janeiro 92)

� 1995: 1st Plan of Action of Calvià

TOURISM SUSTAINABLE COMMUNICATION

CALVIÀ EXPERIENCE

Sustainable Tourism ACTIONS

� Marina Reserves: 1017,45 Has

� Galatzó Rural Estate: 9% of Territory

� 69% of the Territory is High Protected

TOURISM SUSTAINABLE COMMUNICATION

CALVIÀ EXPERIENCE

� Recycling Agreements with Tourist Sector

� Water Recycling Plan

� European Winter Plan

� Paseo de Calvià: 21 km

Sustainable Tourism ACTIONS

TOURISM SUSTAINABLE COMMUNICATION

CALVIÀ EXPERIENCE

COMMUNICATION ACTIONS

� INTERNAL COMUNICATION

Local Citizens and Stakeholders

Tourists in Calvià

� EXTERNAL COMUNICATION

Sustainable Tourism Promotion

Sustainable and Tourist Networks

COMUNICATION

Sustainable Actions and Projects

Tourist and Sustainable Indicators

Alternative Tourist Offer: Nature and Cultural

TOURISM SUSTAINABLE COMMUNICATION

CALVIÀ EXPERIENCE

INTERNAL COMMUNICATION ACTIONS

I. LOCAL CITIZENS AND STAKEHOLDERS

1. Tour-operators and Hotels Regular Meeting

Hotels Associations and Tour-operators

Analysis of the season (present and future)

Analysis of Indicators

TOURISM SUSTAINABLE COMMUNICATION

CALVIÀ EXPERIENCE

INTERNAL COMMUNICATION ACTIONS

I. LOCAL CITIZENS AND STAKEHOLDERS

2. Local Agenda 21 Working Groups

Citizens, local associations and NGOs.

Analysis of Sustainable Development of Municipality

Tourist indicators and Initiatives

Actions Proposals

TOURISM SUSTAINABLE COMMUNICATION

CALVIÀ EXPERIENCE

INTERNAL COMMUNICATION ACTIONS

II.TOURISTS IN CALVIÀ

1. Sustainable Initiatives Communication

Environmental Information: leaflets

Marina Reserves and Quality Beaches

Information: panels and leaflets

Tourist Sustainable Information Activities

European Winter Program

Tracking in Calvià

Galatzó Rural Estate

TOURISM SUSTAINABLE COMMUNICATION

CALVIÀ EXPERIENCE

EXTERNAL COMMUNICATION ACTIONS

1. Official Tourism Web Page: www.Visitcalvia.com

History, Culture and Local Identity Information

Nature and Environmental Information

Alternative Tourist Offer: Galatzó, Tracking,

European Winter Program.

2. Tourism Alternative Fairs: Hannover

TOURISM SUSTAINABLE COMMUNICATION

CALVIÀ EXPERIENCE

I. SUSTAINABLE TOURISM PROMOTION

TOURISM SUSTAINABLE COMMUNICATION

CALVIÀ EXPERIENCE

EXTERNAL COMMUNICATION ACTIONS

1. Xarxa Balear de Sostenibilitat (XBS)

www.al21.caib.es

Regional Sustainable Network of Local Agenda 21

Communication on Common Indicators System.

Communication Sustainable Development Projects.

II.SUSTAINABLE TOURISM NETWORKS

TOURISM SUSTAINABLE COMMUNICATION

CALVIÀ EXPERIENCE

TOURISM SUSTAINABLE COMMUNICATION

CALVIÀ EXPERIENCE

EXTERNAL COMMUNICATION ACTIONS

2. Costal Practice Network (CoPraNet)

www.coastalpractice.net

II.SUSTAINABLE TOURISM NETWORKS

INTERREG IIIC Project: 21 Partners (Regional and Local Governments, Institutes, Universities, and NGOs).

QualityCoast Label for Coast Tourist Destinations.

�Certifies the willingness of a municipality to highlight sustainable

development of tourism in its marketing programme targeting

domestic or international visitors�

TOURISM SUSTAINABLE COMMUNICATION

CALVIÀ EXPERIENCE

EXTERNAL COMMUNICATION ACTIONS

II.SUSTAINABLE TOURISM NETWORKS

OBJECTIVES:

Cooperation Network of exchange of information

Improve the efficiency of Coastal Policies through the development of Actions Plans

Identify Sustainable Indicators Systems

STIMULATE PARTICIPATION between Tourist Stakeholders

STRENGH TOURIST INFORMATION

TOURISM SUSTAINABLE COMMUNICATION

CALVIÀ EXPERIENCE

EXTERNAL COMMUNICATION ACTIONS

II.SUSTAINABLE TOURISM NETWORKS

Quality Coast Tourism Milestones (QCTMs):

Quality of Information available to Visitors in:

6 Thematic Areas and 18 QCMs

�NATURE

�CARRYING CAPACITY

�ENVIRONMENTAL QUALITY

�SOCIO-ECONOMIC

�OTHERS

TOURISM SUSTAINABLE COMMUNICATION

CALVIÀ EXPERIENCE

Integrated Management

Sustainable Mobility

Eco-Label Accommodation

Leisure and Recreational Activities

OTHERS

Local Participation, Training and Education

Tourist and Local Satisfaction

Cultural Authenticity and Local Identity

Traditional Activities, Accommodation and Food

SOCIO-ECONOMIC

Waste Collection, Management and Recycling

Water Management

Bathing Water Quality

Safety and Security

Availability of Quiet Areas and Towns

ENVIRONMENTAL QUALITY

Balance Between Unbuilt Vs. Built Conservation

Tourism PressureCARRYING CAPACITY

Accessibility of Natural Areas

Biodiversity

Information on Nature Experience

NATURE

QCM (18)Thematic Area (5)

Integrated Sustainability

Assessment and Reporting

Algarve (Portugal)

22nd October 2007