Intelligently Converting Online Consumers into Offline Shoppers

Peje Kharrazi | VP National Ad Sales| peje@retailigence.com

Can Mobile Ads Work to Drive Customers In Store?

AGENDA

• Location-Based Innovations

• Measurable Results

• Brand Advantage

• Retailigence Solutions

• adPOP Intro Video

Sources: Google Shopper Marketing Council, April 2013

InStoreShoppingExperience

“sweet spot”

Location-basedImportance

• Mobile location-based technologies

CurrentInnovations - outside

• DMA• Zip Code Targeting• Lat/Long Targeting• Geo-Fencing Around Store

and/or Competitors

There are no industry standards across all mobile operating systems.  And there is no wide adoption of either technology by

any major retailers.  

FutureInnovations – in storeNear Field Communication (NFC) is a set of short-range wireless technologies, typically requiring a distance of 4cm or

less to initiate a connection. NFC allows you to share small payloads of data

between an NFC tag and an Android-powered device.

iBeacon is an indoor positioning system that Apple Inc. calls a “new class of low-powered, low-cost transmitters that can

notify iOS7 devices of their presence” by using Bluetooth low energy proximity

sensing to transmit a universally unique identifier.

Measures only at final transaction stage (however does not measure the entire path to purchase).

Promo&CouponCodes

• Scanned / presented to cashier• Unique identifier can be traced

to publisher/campaign• Register systems needs to be

set up to accept• Consumer can scan more than

once

• Elements

WhatisMeasurable?

• Ad / microsite• Learn more about product(s)

• Description• Reviews/Video

• Maps• Click to call• Social Sharing• Email to self/friends• Promo/coupon codes• Add to shopping list

• Engagement

Sources: Google Shopper Marketing Council, April 2013

PreStoreShoppingExperience

HowBrandsCanTakeAdvantage• Real-time Product Data/Availability

• Product data/availability at major retailers across the country at the local level

• Location-based Targeting• Targeting users on mobile device

based on proximity to retailer where goods/product is sold

• Dynamic Customized Creative• Relevant to consumer • Encourages engagement/action• Guides user to path-of-purchase

KeyDifferentiation: Data100,000+

Store Locations

1,000+ Brands

12,000,000+ Products

Fashion & Apparel

Home & Office

Appliances

Health & Beauty

Media

Sporting Goods

Electronics/Computers

Pet Supplies

Auto & Auto Parts

Zip, DMA, State, Regional

Premium Publisher Sites

By Device: Apple, Android

3 Mile Radius Around Stores

TargetingCapabilities

Precise AudienceTargeting

Mobile Microsite w/Store Locator

Consumer Discovery

Multi-Frame Dynamic Banner

hyperlocal display ads & micrositeMobileToStore

Mobile Microsite w/Store Locator

Consumer Discovery

Multi-Frame Dynamic Banner

hyperlocal display ads & micrositeMobileToStore

Mobile Microsite w/Store Locator

Consumer Discovery

Multi-Frame Dynamic Banner

hyperlocal display ads & micrositeMobileToStore

Mobile Microsite w/Store Locator

Consumer Discovery

Multi-Frame Dynamic Banner

hyperlocal display ads & micrositeMobileToStore

Mobile Microsite w/Store Locator

Consumer Discovery

Multi-Frame Dynamic Banner

hyperlocal display ads & micrositeMobileToStore

Mobile Microsite w/Store Locator

Consumer Discovery

Multi-Frame Dynamic Banner

hyperlocal display ads & micrositeMobileToStore

Connected to Leading Publishers & Apps

Mobile Shopper Reporting & Analytics(including path-to-purchase insights)

KeyComponents

Custom Microsite(product/brand finder, maps/directions/distance, social)

Dynamic Local Creative(i.e. 142K products x 4,000 stores = 568M creative permutations)

Intelligent Hyperlocal Targeting(based on product availability)

Proprietary and Confidential

THANK YOU!Peje KharraziVP, National Advertising Sales(310) 721-5332peje@retailigence.com

Ashley GustafsonNational Account Executive(781) 864-4409ashley@retailigence.com