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International Tourism International Tourism Japan and North-East AsiaJapan and North-East Asia

Hideki FURUYA TOYO University, Department of Tourism

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International AirportInternational AirportKANSAI airport (Osaka Pref.)KANSAI airport (Osaka Pref.)

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International AirportInternational AirportKANSAI airport (Osaka Pref.)KANSAI airport (Osaka Pref.)

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Domestic Airport(OSAKA)

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Subway(underground) 　In Toky Metropolitan Area

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緑の窓口緑の窓口Speedy service of ticketing

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　　Speedy service of ticketing

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障害者障害者Shortage of facilities for aged and disabled people

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新交通２新交通２Betterment of confortability of passengers

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神戸地震神戸地震Serious natural disaster such as earthquake and typhoon

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Effects of International TourismEffects of International Tourism

Economic Cultural exchange

Land development and preservation Regional development

Tab. Inbound tourism expenditure/GDP(2002)

Tourism Market Trend-ASIA(WTO)より引用

CHINA 1.5%J APAN 0.3%

REPUBLIC OF KOREA 1.4%MONGOLIA 14.1%

RUSSIAN FEDERATION 1.4%HONG KONG, CHINA 5.6%

MACAO, CHINA 78.8%TAIWAN 1.2%

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Our Mission is Our Mission is ･･････Handling of International tourism dataIdentifying the barriers of international

tourism– Soft (information, law, tourism structure・・・）

– Hard infrastructure, etc. Conducting market research

– Questionnaire survey for each nations

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OutboundOutbound Tourism in East Asia(1)Tourism in East Asia(1)

Compendium of Tourism Statisitics(WTO(World Tourism Organization))

0

5000

10000

15000

20000

25000

1999 2000 2001 2002 2003

J APAN(2003/ 1999=0.81)

CHINA(2.19)

TAIWAN(0.90) KOREA(1.63)

HONG KONG(1.06)

Year

International Departures(thousand)

20222

13296

708659234428

MACAO(0.90)156

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OutboundOutbound Tourism in East Asia(2)Tourism in East Asia(2)

Compendium of Tourism Statisitics(WTO)Tourism Market Trend-ASIA(WTO)

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0 5000 10000 15000 20000 25000 30000 35000GDP/ Capita($/ Person)

International Trip Generation(Times/ person/ year)

J APAN

HONG KONG

KOREA

MACAU CHINA

TAIWAN

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International Japanese DepartureInternational Japanese Departure

0

2000000

4000000

6000000

8000000

10000000

12000000

14000000

16000000

18000000

20000000

0.00E+00 1.00E+05 2.00E+05 3.00E+05 4.00E+05 5.00E+05 6.00E+05 7.00E+05 8.00E+05

1982

1985

1990

No of Departures(Persons)

GDP*actual exchange rate index

1994

959899

2000

010297

Data Bank of JAPAN(日本銀行 (実効為替レート )) , Japan National Tourist Organization(国際観光振興機構 (JNTO)調査 )

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Airport of Departure by Japanese Airport of Departure by Japanese TravelersTravelers

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

5.0

0 1 2 3 4 5 6 7 8No of Departures(Log(persons))

Ratio(2004/ 2002)

Narita

Fukuoka

Haneda

Kansai

Nagoya

Kumamoto

ToyamaEhime

Hakodate

SendaiShichitose

Toyama Okayama

AkitaMiyazaki

Niigata

Fukushima

国際観光振興機構 (JNTO)調査より作成

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Age Distribution of Japanese TravelerAge Distribution of Japanese Traveler

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

04

～ 59

～10

14～

1519

～20

24～

2529

～30

34～

3539

～40

44～

4549

～50

54～

5559

～60

64～

6569

～ 70～

0.2

0.4

0.6

0.8

1.0

1.2

1.4Male

Female

No. of Traveler Ratio(2004/ 2002)

Age

Japan National Tourist Organization(国際観光振興機構 (JNTO)調査 )

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No. of Arrivals in East AsiaNo. of Arrivals in East Asia

Compendium of Tourism Statisitics(WTO)

0

5000

10000

15000

20000

25000

30000

35000

40000

1988 1990 1992 1994 1996 1998 2000 2002 2004

CHINA(2003/ 1990=3.14)

HONG KONG(1.47)

RUSSIAN FEDERATION

KOREA(1.60)

MACAU(2.5)

J APAN(1.61)TAIWAN(- )

MONGOLIA(1.37)

YEAR

International Arrivals(thousand)

32970

9676

2248

5212

201

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Percentage of Arrivals per Region Percentage of Arrivals per Region

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

CHINA

J APAN

REPUBLIC OF KOREA

MONGOLIA

RUSSIAN FEDERATION

HONG KONG, CHINA

MACAU, CHINA

TAIWAN(PROVINCE OF CHINA)

Africa Americas Europe East Asia and the Pacific South Asia Middele East

Tourism Market Trend-ASIA(WTO)

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0% 20% 40% 60% 80% 100%

CHINA

J APAN

REPUBLIC OF KOREA

MONGOLIA

RUSSIAN FEDERATION

HONG KONG, CHINA

MACAU, CHINA

TAIWAN(PROVINCE OF CHINA)

Leisure, recreation and holidays Bussiness and Professional Other

Percentage of Arrivals per Travel PurposePercentage of Arrivals per Travel Purpose

Tourism Market Trend-ASIA(WTO)

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No. of Tourists by NationalityNo. of Tourists by Nationality2002 Destination

Nationality CHINA J APAN REPUBLICOF KOREA MONGOLIA

CHINA (23363503) 452,420 539,466 70,860J APAN 2,925,553 - 2,320,837 12,312

REPUBLIC OF KOREA 2,124,310 1,271,835 - 12,331MONGOLIA 453,126 - - -

HONG KONG, CHINA - 290,624 179,299 248MACAO, CHINA - - - -

TAIWAN(PROVINCE OF CHINA) - 877,709 136,921 484Other Asia and the Pacific country 3,274,673 708,481 734,673 4,465

RUSSIAN FEDERATION 1,271,635 37,963 67,041 65,537U.S.A 1,121,197 731,900 459,362 5,747U.K. 342,967 219,271 66,696 2,976

Others 1,926,036 648,760 843,174 23,097Total(Overnight Tourists) 13,439,497 5,238,963 5,347,469 198,057

36,803,000 5,239,000 5,347,000 198,000CHINA 63.5% 8.6% 10.1% 35.8%J APAN 7.9% - 43.4% 6.2%

REPUBLIC OF KOREA 5.8% 24.3% - 6.2%MONGOLIA 1.2% - - -

HONG KONG, CHINA - 5.5% 3.4% 0.1%MACAO, CHINA - - - -

TAIWAN(PROVINCE OF CHINA) - 16.8% 2.6% 0.2%Other Asia and the Pacific country 8.9% 13.5% 13.7% 2.3%

RUSSIAN FEDERATION 3.5% 0.7% 1.3% 33.1%U.S.A 3.0% 14.0% 8.6% 2.9%U.K. 0.9% 4.2% 1.2% 1.5%

Others 5.2% 12.4% 15.8% 11.7%Total(Overnight Tourists) 36.5% 100.0% 100.0% 100.0%

100.0% 100.0% 100.0% 100.0%

ASIA

OtherArea

ASIA

OtherArea

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2002 Destination

Nationality CHINA J APAN REPUBLICOF KOREA MONGOLIA

CHINA 110.9% 128.6% 121.8% 123.1%J APAN 132.9% 93.9% 108.1%

REPUBLIC OF KOREA 158.0% 119.5% 153.4%MONGOLIA 113.5%

HONG KONG, CHINA 119.5% 89.3% 134.8%MACAO, CHINA

TAIWAN(PROVINCE OF CHINA) 249.5% 107.7% 83.7%Other Asia and the Pacific country 138.2% 59.0% 96.4% 123.8%

RUSSIAN FEDERATION 117.7% 118.6% 43.1% 132.5%U.S.A 125.1% 100.8% 100.2% 89.1%U.K. 120.8% 113.7% 115.2% 106.3%

Others 121.4% 109.3% 130.8% 127.2%Total(Overnight Tourists) 132.3% 110.1% 100.5% 125.2%

Total+ethnic Chinese 117.8% 110.1% 100.5% 125.3%

Increasing Ratio of No. of Arrival TouristsIncreasing Ratio of No. of Arrival Touristsby Nationality(2004/2002)by Nationality(2004/2002)

ASIA

OtherArea

Pink: More than Twice of increasing ratio for average ratio(14%)Blue: Part of Decrease

Tourism Market Trend-ASIA(WTO)

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Tourism Policies in JapanTourism Policies in JapanIntegration of tourism divisions

• MoTransportation →MoLIT

– Campaign of Tourism• Visit Japan Campaign

– To increase of international arrival tourists(5→10miliion(2010))

– Urban redevelopment

　　 ( 都市再生ビジョン , 都市美空間の創造 )– Landscape Law( 景観法）

Improvement of visa regulation

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Concept of Attracting Foreign TouristsConcept of Attracting Foreign Tourists

Social Factors– Economic Condition, Visa Regulation,

Company Activity, ･･･Personal Factors

– Image, Information ･･･

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Questionnaire survey for ChineseQuestionnaire survey for ChineseOur Group Research in Last YearResidences of TIANJIN( 天津 ) ， Sheny

ang( 瀋陽 ) ， Changchun( 長春 ) ， Harbin( ハルビン )– Travel Activities (times and destination)– Evaluation for Chinese Hotel and Sightseei

ng Place– Images (MONGOL, JAPAN, RUSSIA, KOREA)– Visit desirable for Abroad

– Personal Attributes1429 samples

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Outline of SamplesOutline of Samples

Sex Male:53%， Female:47% Occupation

– Students:20.2%， National Enterprize19.5%，– Officer14.7%， Private

Company10.8%， Others34.8%

Annual income less than 10,000yuan:97.1%

Age-19 11 3% 28 8% 20 6% 19 6% 78 5%

20-29 232 57% 123 37% 187 55% 146 43% 688 48%30-39 77 19% 103 31% 75 22% 122 36% 377 26%40-49 56 14% 48 14% 42 12% 37 11% 183 13%50-69 29 7% 31 9% 19 6% 16 5% 95 7%70- 5 1% 3 1% 0% 0% 8 1%

Total 410 100% 336 100% 343 100% 340 100% 1429 100%

TotalTI ANJ I N( )天津

Shenyang( )瀋陽

Changchun( )長春

Harbi n(ﾊﾙ ﾋ ﾝ゙)

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No. of Chinese Overnight TravelNo. of Chinese Overnight Travel-Domestic and International--Domestic and International-

0.00 0.50 1.00 1.50 2.00 2.50 3.00

TIANJ IN( )天津

Shenyang( )瀋陽

Changchun( )長春

Harbin( )ﾊﾙﾋ ﾝ゙

TotalDomesticInternational

73%

60%

60%

66%

65%

Participation Ratio of International Travel

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Percentage of Travel DestinationPercentage of Travel Destination

0% 20% 40% 60% 80% 100%

TIANJ IN( )天津

Shenyang( )瀋陽

Changchun( )長春

Harbin( )ﾊ ﾙ ﾋ ﾝ゙

RUSSIAN MONGOLIA KOREA J APAN MACAO HONG KONG TAIWAN Others

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Recognition and Visit Desirable Recognition and Visit Desirable for East Asia country by Chinesefor East Asia country by Chinese

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

5.0

1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0Degree of recognition well- known（ ）unknown)（

Visit desirable

MONGOL

RUSSIA

J APAN

KOREA

Strong desirable

Strongun- desirable

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ConclusionConclusionInternational tourism

– No. of tourist is increasing in East-Asia– Expectation of economic effect– Effecting Factors: Social & Personal

Conducting market research– Low recognition of Japan– Few amount of information about Japan

Future Issue– How to promote to foreign country?– What kind of information to foreign country?