Internet in China -- analysis on Internet Users Zhang Jian Aug 26, 2009

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<ul><li><p>Internet in China --analysis on Internet UsersZhang JianAug 26, 2009</p></li><li><p>Contents</p></li><li><p>Outline of InternetInternet Fundamental Resources in China Dec. 2008 Jun. 2009</p><p>Jun.2008Jun.2009Growth rateIPv4 158 million205million29.7%Domain names in China14.85Million16.26 Million9.5%CN domain names11.90 million12.96 million8.9%Total Websites 1.91 million3,06 million60.2%Internet Users253 Million338 Million33.5%International bandwidth (Mbps)493,729Mbps747,541Mbps51.4%</p></li><li><p> Internet Users and Penetration Rate </p></li><li><p>Structure of Internet UsersRural internet users Dec. 2008- Jun. 2009Education Structure Dec. 2008-Jun. 2009</p></li><li><p>Average Online TimeAverage Online time per Week of usershours</p><p>Chart1</p><p>19</p><p>18</p><p>19</p><p> 1</p><p>Sheet1</p><p> 1 2 3</p><p>2008.06192.42</p><p>2009.618.04.42</p><p>2009.618.01.83</p><p> 44.52.85</p></li><li><p>Top Ten applications</p><p>RankActivitiesUse rateClassification1Online music85.5%Entertainment2Online news78.7%Information3Instant message72.2%communication4Search engine69.4%Information5Online video65.8%Entertainment6Online game64.2%Entertainment7E-mail55.4%communication8Blogs53.8%communication9BBS30.4%communication10Online shopping26.0%E-commerce</p></li><li><p>Mobile Internet Users in ChinaThe advantage of mobile Internet</p></li><li><p> Breakdown of Mobile Internet UsersUsers age between 10 to 29 occupies a leading position.There is a large proportion of users with lower education level.</p><p>By ageBelow 1010-1920-2930-3940-4950-59Above 60</p><p>By educationMobile internet usersAll Internet usersMaster and aboveCollegeJunior collegeMiddle schoolHigh schoolBelow middle schoolMobile internet usersAll Internet users</p><p>Chart1</p><p>0.0610.076</p><p>0.2850.263</p><p>0.4330.41</p><p>0.1130.127</p><p>0.1020.114</p><p>0.0070.01</p><p>Sheet1</p><p>1 3</p><p>6.10%7.60%2</p><p>28.50%26.30%2</p><p>43.30%41.00%3</p><p>11.30%12.70%5</p><p>10.20%11.40%</p><p>0.70%1.00%</p><p>Chart1</p><p>0.0080.009</p><p>0.3880.33</p><p>0.3760.298</p><p>0.1550.207</p><p>0.0540.099</p><p>0.0140.04</p><p>0.0050.017</p><p>Sheet1</p><p>1 3</p><p>100.80%0.90%2</p><p>10-1938.80%33%2</p><p>20-2937.60%29.80%3</p><p>30-3915.50%20.70%5</p><p>40-495.40%9.90%</p><p>50-591.40%4%</p><p>600.50%1.70%</p></li><li><p>Internet Users Network Life Style</p><p>ClassificationKey wordsSentence Acceptance Network trustInformation trustInternet is one of my most important channel to get information84.3%I put more trust in information on the internet than that on TV48.0%Trade trustThe registration information I fill in on the Internet is true39.4%It is safe to have transactions online29.2%Network interactionSocialParticipationI usually air my opinion on the Internet56.1%After having access to the Internet, I am more concerned with social events than before81.7%SocializationI make many new friends on the Internet66.5%The Internet strengthens my contact with friends87.0%Network shareI often share my knowledge with others on the Internet78.5%I will forward useful information to others when I got them76.0%Network dependenceLife assistantI cannot live without the Internet77.5%Handling business online save me a lot of trouble resulting from visiting a place in person81.6%Social isolationIn the age of the Internet, I feel more lonely22.0%The Internet reduces my time spent with my family34.4%Network addictionI feel uncomfortable without the Internet for one day16.4%I prefer staying online than living in real society17.4%</p></li><li><p>Internet Users Network Life StyleAfter having access to the Internet, I am more involved in social events than beforeI usually air my opinion on the Internet.The Internet strengthens my contact with friendsI make new friends on the Internet</p><p>Chart1</p><p>0.6650.654</p><p>0.870.825</p><p>2009.6</p><p>2008.12</p><p>Sheet1</p><p>2009.62008.12 3</p><p>66.50%65.40%2</p><p>87.00%82.50%2</p><p> 33.51.83</p><p> 44.52.85</p><p>2009.6</p><p>66.50%</p><p>87.00%</p><p>Chart1</p><p>0.5610.419</p><p>0.8170.769</p><p>2009.6</p><p>2008.12</p><p>Sheet1</p><p>2009.62008.12 3</p><p>56.10%41.90%2</p><p>81.70%76.90%2</p><p> 33.51.83</p><p> 44.52.85</p><p>2009.6</p><p>56.10%</p><p>81.70%</p></li><li><p>Internet Users Network Life StyleIn the age of the Internet, I feel more lonelyThe Internet reduces their time spent with their familyI prefer staying online to living in real societyI feel uncomfortable without Internet for one day</p><p>Chart1</p><p>0.3440.29</p><p>0.220.199</p><p>2009.6</p><p>2008.12</p><p>Sheet1</p><p>12009.62008.12 3</p><p>34.40%29.00%2</p><p>22.00%19.90%2</p><p> 33.51.83</p><p> 44.52.85</p><p>2008.12</p><p>29.00%</p><p>19.90%</p><p>Chart1</p><p>0.164</p><p>0.174</p><p>1</p><p>16.4%</p><p>17.4%</p><p>Sheet1</p><p>12008.12 3</p><p>16.40%29.00%2</p><p>17.40%19.90%2</p><p> 33.51.83</p><p> 44.52.85</p><p>2008.12</p><p>29.00%</p><p>19.90%</p></li><li><p>Difference of Net Life Styles</p><p>Chart1</p><p>0.75040091560.8371600018</p><p>0.81024374610.9197675384</p><p>0.58757566330.4633876811</p><p>0.79118615710.6286052223</p><p>0.52770444370.4958383566</p><p>0.69003533190.5667074585</p><p>0.60554631230.5601283358</p><p>0.6801868470.5539614435</p><p>Mid-School and under</p><p>Colleage and Above</p><p>Sheet1</p><p>1Mid-School and underColleage and Above2</p><p>Life Assistance75.0%83.7%83.7%</p><p>Channel of Information81.0%92.0%92.0%</p><p>Info-Trust58.8%46.3%46.3%</p><p>Social-networking79.1%62.9%62.9%</p><p>Social-isolation52.8%49.6%49.6%</p><p>Net-addiction69.0%56.7%56.7%</p><p>Trade Trust60.6%56.0%56.0%</p><p>Air Opinion68.0%55.4%55.4%</p></li><li><p>Contents</p></li><li><p>The TrendInternet Users are still growing rapidlyHigh-speed Connection is in demandWireless Internet is the trendInternet Credibility is to be improvedNew media is on rise</p></li><li><p> : 100190www.cnnic.cnThanks!</p><p>***************</p></li></ul>