Internet Marketing Campaign: Social Media
By: Dale Lorence
The Internet is easily the most powerful marketing tool in the
world. Right now no entity thats trying to sell or expand a brand
can afford to ignore it. Regardless of the size or locale, whether
providing services or products, once the Internet is utilized, your
brand has gone global.
Today, theres no stronger marketing strategy than taking advantage of the Internet, particularly social
media. This entails popular sites like YouTube, Twitter and LinkedIn. With tens of millions flocking to
these communities on a daily basis, its potential as a powerful marketing tool is unparalleled. Used for
training, demonstration, promotion of new products, announcements and updates, there is no limit to
what social media can do for customer relations management, branding and impact on revenues, sales
Of course, simply diving into the Internet marketing pool isnt the answer. Its no different than any
other marketing campaign. It should be approached cautiously and with a precise understanding of the
best way it should be handled. A successful YouTube campaign can generate business that no other
media can even come close to.
There are businesses that have the resources to prepare an appropriate, well driven Internet campaign.
Most do not. It can be a daunting, time consuming task. It requires a strong knowledge base of sales and
promotion, as much as any other media, such as print and broadcast, if not more. Unlike a television
advert, which will be seen by a general audience, a good Internet campaign can target a specific
audience and grow from there.
Take into account what your business provides and how that needs to be presented in the best possible
light. Now, whats the audience? If its medical supplies, you have the target. If youre a landscaper
providing designing services, your needed audience is going to be bigger, depending on the type of work
you provide and how far you want your business to reach.
If youre launching a YouTube marketing campaign, look for other similar businesses on YouTube.
Determine what you like and what you dont. Whats missing? Most importantly, whats the response?
Any entity thats been rewarded with a large viewer base and positive reaction should be monitored
closely. Theyve obviously managed to capture the strongest principles for succeeding with a YouTube
Content is the most critical aspect. Dont believe for a second that quantity supersedes all. It will only
leave the audience to believe, well, youre always there so no rush to giving your content my attention.
You want each video to be an event. You want the YouTube audience to subscribe because they want to
know your next move. Once there, you want them to stay through the entire video. Not decide this isnt
important. That could lead to ignoring future content. Producing quality, pertinent content for your
YouTube marketing campaign can ensure that never happens.
Keywords will be the driving force behind any Internet campaign. Choose them carefully and youre at
the top of search engines in and outside of YouTube. If possible, always include a keyword related to
your business in the title of any produced material. If possible, it should be the name of the business.
This will give all your videos a common thread so that, after a search, your campaign materials turn up
en masse. Also research other industry related words that can be uniquely applied to your business
when linked with other keywords.
Dont hesitate to use other media to strengthen your YouTube marketing campaign. The overall goal is
to drive as much traffic as possible to your material. That means using the strongest methods available,
like Twitter. Again, this can be a time consuming mission if doing this yourself, but the rewards will be
immense. The likes of Facebook and LinkedIn can be incredibly beneficial to promoting YouTube
material. Guest blogging can generate interest in anything else you may be doing. If youre involved in
business or customer related communities and forums, include a signature that links to your YouTube
Its been firmly established that social media can benefit business in great ways. Its potential cannot be
underestimated. YouTube ranks third, behind Google! and Facebook as the most popular website in the
world. YouTube not only attracts 60 million viewers per month, its become one of the five top search
engines all by itself.
It also been proven that utilized appropriately, YouTube will increase your customer base. It will lead to
greater traffic and interest in your product and services. That will in turn lead to a steady increase in
sales, revenues and profits. It will have a tremendous impact on CRM, as you can instantly hear what
consumers are saying about your product, announcements and promotions.
While doing it ones self is perfectly feasible, a YouTube marketing campaign requires focus, dedication
and a sizeable knowledge base. Regardless of how media savvy we may thing we are, its unlikely well
have the skill and experience for this type of venture. Seeking out a program or adviser might be a good
step. Its a sound idea to have a solution that understands not only search engine optimization, CRM,
social media ins and outs, link building and tagging, and all other aspects of Internet marketing. The
solution also needs to fully comprehend how all these elements work together, ensuring eventual
success and business growth.
A well planned and strategized YouTube marketing campaign will do nothing less than improve
everything about the business. You will see results immediately as consumers spontaneously react to
your videos. Your services will reach an audience larger than ever imagined. Watch sales increase to
amazing, unparalleled levels. Put your business at the top of search engines. Done with studiousness
and meticulous preparation, there is no downside to utilizing the Internet and powerful tools like
YouTube and Facebook to turn your business into a global entity.