Internet Traffic Mastery How to drive traffic to your website

Internet Traffic Mastery

How to drive traffic to your website

Our top five strategiesOur top five strategies

Andrew and Daryl’s

Internet Traffic Theory

101

Our Story

Our Rules

Internet Traffic MasteryInternet Traffic Mastery

Strategy 1st

Tactics 2nd


The List



The

DANGER

of

One


Targeted

Trusting

TimelyTraffic Triangle

Three elements of traffic success


REMEMBER

Everyone is not your client


Right Place

Right Time

Right Person

http://images.google.com.au/imgres?imgurl=http://www.ogden-ut.com/images/angryGolfer.gif&imgrefurl=http://www.ogden-ut.com/golf.html&h=395&w=300&sz=13&hl=en&start=14&um=1&tbnid=vbGT_Et36OCM2M:&tbnh=124&tbnw=94&prev=/images%3Fq%3Dangry%2Bgolfer%26svnum%3D10%26um%3D1%26hl%3Den%26rls%3DGGIC,GGIC:2006-52,GGIC:en%26sa%3DG

http://images.google.com.au/imgres?imgurl=http://www.golfdigest.com/images/golfworld/2007/07/angrygolfer_sergio.jpg&imgrefurl=http://www.golfdigest.com/golfworld/columnists/2007/07/angrygolfer_200707&h=362&w=228&sz=52&hl=en&start=8&um=1&tbnid=fKjd_gq-OYiTYM:&tbnh=121&tbnw=76&prev=/images%3Fq%3Dangry%2Bgolfer%26svnum%3D10%26um%3D1%26hl%3Den%26rls%3DGGIC,GGIC:2006-52,GGIC:en%26sa%3DG

Do Not Expect the Tactic

to do More

than it can do.


The only Three Actions

we want them to take


Register Interest

Buy the Product

Refer others

TrafficTraffic TacticsTactics

1. Joint Ventures2. Adwords3. Speaking4. Affiliates5. Publicity6. SEOSpeaking opportunities

7. Offline advertising

8. Google (free and paid)

9. Blogs

10. Podcasts

11. Co-registration

12. Word of mouth

13. Direct mail 14. Lumpy Mail15. Ebay16. Teleseminars17. Ad to Free Report18. Offline advertising19. Voice Broadcast20. Fax Broadcast21. Emails22. TV23. Radio24. Newspapers25. Banner ads

All traffic strategies are equal.

But some are more equal

than others!

Traffic Traffic TacticsTactics


Our Top Six Tactics

1. Joint Ventures

2. Adwords

3. Speaking

4. Affiliates

5. Publicity

6. SEO

Black Hat

Vs

White Hat



Internal

VS

External

Prospects

Two types of MarketingTwo types of Marketing

Marketing

Free list

Marketing

Paid list

- External Prospect

- Internal Prospects


You must know your metrics


You must set KPIs

Key Performance Indicators

allow you to measure your progress

towards your goals.


• KPIs need to be clear and measurable

• KPIs should be measured against steps

in the your process.


If You Can’t Measure It

You Can’t Manage It

The Secrets of Conversion

http://www.flickr.com/photos/45699305@N00/1252261394/

Secrets of ConversionSecrets of Conversion

TimelyTargeted

Trusting

Traffic Triangle

+ MMC

Multiple

Media

Contact


Online

+

Offline

Going Offline

WHY?


% Conversion


$ Per Lead



Relationship

Relationship

Relationship

Our top six strategiesOur top six strategies

Joint Ventures

Joint Venture Agreements(JV partner is list owner)

Model 1 – regular stream of customers

A: “Prescribe” membership as part of service


Model 1 – regular stream of customers

B: Include 1 month free membership in big pack


Model 2 – JV has existing email list

C: Mini / soft product launch

You have some exciting new messages



D: Email series driving traffic to site



E: Email series inviting clients to event

http://www.meetingsandconferences.com/MonteCarlo2005/program-guest-2.html



F: Teleseminar

http://www.vretraining.com/teleseminars.html



G: Provide DVD or other gift with sale



H: Interview, both lists, offer

Affiliate MarketingAffiliate Marketing

• “Sell” your membership site to affiliates

• Make it easy for them to join and explain how to do it

• Provide marketing content for them to ensure they effectively market your site online and offline

• Don’t be stingy with the commission

• List FAQs

• Ensure they can track success

• Keep in contact!


Affiliate Networks• Affiliate Fuel – www.affiliatefuel.com

• Affiliate Traders – www.affiliatetraders.com

• Clickbank – www.clickbank.com

• ClickxChange – www.clickxchange.com

• clixGalore – www.clixgalore.com

• Commission Junction – www.commissionjunction.com

• Linkshare – www.linkshare.com

• ReferBack – www.referback.com


Speaking GigsSpeaking Gigs

1. Capture audience attention

2. Build credibility and rapport with your story

3. Identify and aggravate the problem

4. Show the audience what’s possible for them

5. Give content

6. Make offer with urgency, guarantee and

overwhelming value

Structure of a presentation

Speaking GigsSpeaking Gigs

1. Getting speaking gigs2. How to get the gig3. When to turn a gig down4. How the money works5. Different JV arrangements6. Expected conversion rates7. Fulfillment, stick letters8. Etiquette—scooping the database

Organising a Speaking Gig

WELCOME

Mike Rhodes

Adwords Traffic

WELCOME

Alexei Kouleshov

Search Engine Optimisation

Thankyou

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Model

Offline MarketingOffline Marketing

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Small ad in

General Media

Landing page

Free Content

page

Free recorded

message


Marketing the

List


The

Funnel


Our

Funnel


MMCMultiple

Media

Contacts

WELCOME

Barnaby De Palma

Article Traffic

WELCOME

Yaro Starak

Blog Traffic

The Sleeping Traffic Giants

•Ebay

•Co-Reg

WELCOME

Matt and Amanda Clarkson

Ebay Traffic

http://money.howstuffworks.com/enlarge-image.htm?terms=ebay&page=0

Co-RegCo-Reg

What is Co-Registration?

Co-Reg is method for generating targeted leads

Co-RegCo-Reg

Co-Reg InfoName

Email

Address

Phone

Other qualifiers

Co-RegCo-Reg

How many leads

do you get?

Co-RegCo-Reg

Cost?

• 5c to $5.00 per lead

• It depends on subject

and amount of info

Co-RegCo-Reg

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Membership site

Signup Page

Free Content Page

Landing Page

JVs Affiliates Publicity AdwordsSEO

Articles

Blogs

Co-Reg

Teleseminars

Speaking

Ebay

Ad to Free Report

Voice Broadcasts

Fax Broadcasts

Lumpy Mail

OnlineOnline OfflineOffline

Word of Mouth


Mass Media• TV

• Radio

• Newspapers & Magazines


http://images.google.com.au/imgres?imgurl=http://www.1worldglobalgifts.com/images/Promottional/Floating%2520Radio.gif&imgrefurl=http://www.1worldglobalgifts.com/floatingworldradio.htm&h=500&w=387&sz=53&hl=en&start=10&um=1&tbnid=3cf6ICPMsUu0YM:&tbnh=130&tbnw=101&prev=/images%3Fq%3Dradio%26svnum%3D10%26um%3D1%26hl%3Den%26rls%3DGGIC,GGIC:2006-52,GGIC:en%26sa%3DG

Lumpy Mail


Thankyou

Documents

Internet Traffic Mastery How to drive traffic to your website