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Internet vs television in advertising

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TV advertising began to lose strength to face the ads that have

been rampant on the Internet. Compared to TV, the Internet has its main

attraction for companies that want to attract customers from around the

world, cross-regional, cultural, gender and age.

TV is only able to attract local consumers in addition to the cost of

advertising is relatively expensive. Could be, within the not too distant

future, the Internet will replace TV as well as TV advertising technology

replace things that can be done by radio in the past.

By using internet advertising, the marketer or company will find out

who, where, when and how consumers are reading the advertisements

published on the internet. Some of the information they have access to are :

Who watches your Ads

Where people see your ads

When people see your ads

How they see your ads

How they got to your ads

Where they click after they see your ads

Get personal information about your customer (Name, Address, Email)

Option to buy immediately

And for customer, the biggest benefit is the ability

to purchase right after seeing the ad, they can click it and

buy it directly. Compared to TV ads that we see, if we

want to buy, then we should be out of the house and go

to the store to get it.

The following will be explained in more detail on

the advantages and disadvantages of each media.

1. Range

The world seemed limitless with a digital network or

online. Limitation of city, county, state to look artificial and almost

imperceptibly. This is due to the digital network can be accessed

from any internet connected.

2. Relationship

Hidden potential of digital or online advertising that is

able to establish relationships with people anywhere and find out

in a moment activities. It would be more beneficial for your

advertise quickly and easily delivered, the consumer visits.

3. Creative Opportunities

Through the internet, advertise can be made more

interesting, different, and especially the more 'bite' so long

remembered prospective customers. You can play around with text,

images, to sound. Everything can and be more creative.

4. Update Ads

Unlike TV commercials, which must be periodically updated,

our Internet ads could go for some time without change. If we need

updating, the amendment of the site or our ad is usually a very

simple matter that can be done quickly and easily.

1. Scope

It is a "limited" market that can be conquered, if

you only use the Internet for advertising display. While

more and more people every day are now into the use of

technology and surfing the World Wide Web there are

quite a few of the average consumers out there that are

still on the older forms of advertising as a means to

gather information on certain products and services

2. Additional Cost

If someone will ask for professional services or

any other company to produce the site for their product

or service, this will require additional costs in the

company

3. Crackers

If there are competitors who dislike the way we

advertise and then he will rent crackers and will change

ourlayout of advertise (defacing) us to be bad and have a

bad image to the consumer.

1. Television as an advertising medium is quite effective

in reaching the final consumer.

2. Message from the product can be communicated in

total. Include the audio, visual, and motion . So, the

audience can identify the user of the product and also

imagine that their self using the product.

3. The ad appears unexpectedly (intrusion value)

television advertisements using one's senses and attract

attention the audience. Even when the audience does

not want to watch commercials.

4. The vendor will be easier to sell a product that has

been advertised on television. because consumers have

been know the specifications of the product from the ad.

1. The cost is needed to advertise on television is very

expensive compared the others medium.

2. Advertisement is only shown in a flash. This becomes

a problem for consumers who want to understand the

message that delivered.

3. Segmentation is not as sharp as newspapers and

magazines. So the ads on television has the

possibility to reach the market that are less precise.

For marketers to begin looking to networks for

new ways of thinking about the marketing theories and

approaches on Internet advertising holds for all their

advertising practices, online and conventional.

By internet ads, marketers will become more

accountable for their results, and they will pay more

attention to building a total customer relationship.

Advertising in the internet is certainly intended that the products or

services known to many people. Advertise digitally is more effective and

profitable than via television or radio.

The trend of young generation who prefer to use internet in their

daily life, forcing the television media to think hard to provide television with

Internet-based. It will can maintain the existence of the use of television

advertising.

By following many advantage of internet ads, TV ads could be lose

its power in several time in the future, such as TV has replace the power of

radio advertising. But we should still be careful in selecting an online

advertising services because not a few who use this opportunity to deceive

prospective customers by pretending to provide a place for advertising.