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‘The Internets Celebrities make videos exposing injustice of all sorts— economic, political AND culinary. Dallas Penn and Rafi Kam—two accomplished bloggers who bring their bold style to the visual realm—along with director Casimir Nozkowski uncover truths and celebrate urban culture. Bending and breaking the fine line between non-fiction and satire, Dallas, Rafi and Casimir shoot exclusively on-location, uncovering the hard-to-reach but no less fascinating corners of our society. The ICs will stop at nothing to speak truth to power in videos that employ their unique, accessible, dramatic, and cost-effective aesthetic.’ WWW.INTERNETSCELEBRITIES.COM OBJECTIVE: ‘Get to know your friendly neighborhood bodega!’ ‘The Internets Celebrities put their ear to the street with an investigation of how the economy effed-upped-ness is affecting the most micro of businesses: The street vendor.’ ‘a how-to guide for stress-free public peeing’

Internets Celebrities research

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Page 1: Internets Celebrities research

‘The Internets Celebrities make videos exposing injustice of all sorts— economic, political AND culinary. Dallas Penn and Rafi Kam—two accomplished bloggers who bring their bold style to the visual realm—along with director Casimir Nozkowski uncover truths and celebrate urban culture. Bending and breaking the fine line between non-fiction and satire, Dallas, Rafi and Casimir shoot exclusively on-location, uncovering the hard-to-reach but no less fascinating corners of our society. The ICs will stop at nothing to speak truth to power in videos that employ their unique, accessible, dramatic, and cost-effective aesthetic.’

WWW.INTERNETSCELEBRITIES.COMOBJECTIVE:

‘Get to know your friendly neighborhood bodega!’

‘The Internets Celebrities put their ear to the street with an investigation of

how the economy effed-upped-ness is affecting the most micro of businesses:

The street vendor.’ ‘a how-to guide for stress-free public peeing’

Page 2: Internets Celebrities research

METHOD: TAKE IT TO THE STREETS ->

DEMONSTRATE (the phone booth piss)

ASK AND ENGAGE THE PEOPLE(interview the vendors on their turf)

GET THE DIRT(the intricacies of vendor licensing)

PUT YOURSELF IN THEIR SHOES (vendors for a day)

Page 3: Internets Celebrities research

METHOD: CUT TO THE CHASE ->

Page 4: Internets Celebrities research

METHOD: HIT THE POINT HOME WITH HUMOR AND SARCASM ->‘Thank you folks in the Bronx for staying so poor, so we can shop and eat like a king for a dollar.’

‘[Whole Foods] is the Taj Mahal of pisseries.’

Page 5: Internets Celebrities research

GRAPHICS: KEEP THEM SIMPLE (pissing options)

Page 6: Internets Celebrities research

GRAPHICS: KEEP THEM STRAIGHTFORWARD

Page 7: Internets Celebrities research

GRAPHICS: MAKE THEM FUNNY

Page 8: Internets Celebrities research

SUM IT UP:Internets Celebrities probe the underlying intricacies of seemingly commonplace sites and occurences of life in New York City.

Internets Celebrities are especially interested in exposing the social injustices, race-based and political factors that contribute to policy-making and shape institutions that are often taken for granted.

Through their work, Internet Celebrities urge other New Yorkers to also ask questions, push the limits of policy and work within existing laws and frameworks in order to challenge them.

slideshow by Jocelyn Oppenheim, February 2010