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INTERREG IVC Communication Seminar Workshop „Write right!“ (Written Communication) Some Experience from the INTERREG IVC-Project EnercitEE Sofia,17 April 2012 Katharina Mörl

INTERREG IVC Communication Seminar · INTERREG IVC Communication Seminar Workshop „Write right!“ (Written Communication) Some Experience from the INTERREG IVC-Project EnercitEE

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Page 1: INTERREG IVC Communication Seminar · INTERREG IVC Communication Seminar Workshop „Write right!“ (Written Communication) Some Experience from the INTERREG IVC-Project EnercitEE

INTERREG IVC

Communication Seminar

Workshop „Write right!“ (Written Communication)

Some Experience from the INTERREG IVC-Project EnercitEE

Sofia,17 April 2012

Katharina Mörl

Page 2: INTERREG IVC Communication Seminar · INTERREG IVC Communication Seminar Workshop „Write right!“ (Written Communication) Some Experience from the INTERREG IVC-Project EnercitEE
Page 3: INTERREG IVC Communication Seminar · INTERREG IVC Communication Seminar Workshop „Write right!“ (Written Communication) Some Experience from the INTERREG IVC-Project EnercitEE

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Participating Regions

➊Saxony (Germany)

➋Smaland (Sweden)

➌Emilia Romagna (Italy)

➍Haute-Savoie (France)

➎Lower Silesia (Poland)

Page 4: INTERREG IVC Communication Seminar · INTERREG IVC Communication Seminar Workshop „Write right!“ (Written Communication) Some Experience from the INTERREG IVC-Project EnercitEE

Basis for all communication efforts is the

EnercitEE Communication Strategy

Why to set up such a communication strategy?

• to assure easy accessible information provided via various

channels to the target groups.

• to assure consistent information about a project also when

information is translated into the different languages of the

partners in an European project

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Page 5: INTERREG IVC Communication Seminar · INTERREG IVC Communication Seminar Workshop „Write right!“ (Written Communication) Some Experience from the INTERREG IVC-Project EnercitEE

• Simplicity and consistency of high quality and up-to-date

information are essential for understanding

• all main publicity material is first developed in English and then

translated into partners‘ languages

• corporate design including project logo allows easy

recognition of the project

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Content of our Communication Strategy

Page 6: INTERREG IVC Communication Seminar · INTERREG IVC Communication Seminar Workshop „Write right!“ (Written Communication) Some Experience from the INTERREG IVC-Project EnercitEE

How are we following the communication strategy?

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Page 7: INTERREG IVC Communication Seminar · INTERREG IVC Communication Seminar Workshop „Write right!“ (Written Communication) Some Experience from the INTERREG IVC-Project EnercitEE

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How are we following the communication strategy?

Page 8: INTERREG IVC Communication Seminar · INTERREG IVC Communication Seminar Workshop „Write right!“ (Written Communication) Some Experience from the INTERREG IVC-Project EnercitEE

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How are we following the communication strategy?

Articles Content Photo Input Length

Editorial: EnercitEE’s sub-projects

Aims, exchange and cooperation between sub-projects and RP level Different target groups

CM: Francois, Stefano

1000 characters

Contribution LEEAN To be defined LSPP 600 characters

Contribution SCC To be defined LSPP 600 characters

Contribution SUSTRAMM

To be defined LSPP 600 characters

Contribution RIEEB To be defined LSPP 600 characters

Contribution CLIPART

To be defined LSPP 600 characters

Contribution PraTLA

To be defined LSPP 600 characters

Successful start of 2nd Call SP

Kick-off events Photos kick-offs

MPCO 600 characters

Materials 3rd newsletter in German, Swedish Leaflet SV/TS Växjö Leaflet SV Annecy

MPCO

Further guidance to

partners:

• short texts

• short sentences

• include pictures

• choose appropriate titles for

the articles to attract the

readers

Page 9: INTERREG IVC Communication Seminar · INTERREG IVC Communication Seminar Workshop „Write right!“ (Written Communication) Some Experience from the INTERREG IVC-Project EnercitEE

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How are we following the communication strategy?

• first 3 NL have been proofread by an professional translation agency

problem: MPCO needed to check again due to special terms for the

project etc very time-consuming

decision: MPCO will proofread all articles and adjust if necessary

• procedure for 4th, 5th NL:

partners send their contributions to MPCO

MPCO proofreads the texts, etc. and checks grammar, style (formal),

etc.

Regional Partners translate the newsletter into different languages

Page 10: INTERREG IVC Communication Seminar · INTERREG IVC Communication Seminar Workshop „Write right!“ (Written Communication) Some Experience from the INTERREG IVC-Project EnercitEE

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How are we following the communication strategy?

Page 11: INTERREG IVC Communication Seminar · INTERREG IVC Communication Seminar Workshop „Write right!“ (Written Communication) Some Experience from the INTERREG IVC-Project EnercitEE

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How are we following the communication strategy?

Page 12: INTERREG IVC Communication Seminar · INTERREG IVC Communication Seminar Workshop „Write right!“ (Written Communication) Some Experience from the INTERREG IVC-Project EnercitEE

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How are we following the communication strategy?

Page 13: INTERREG IVC Communication Seminar · INTERREG IVC Communication Seminar Workshop „Write right!“ (Written Communication) Some Experience from the INTERREG IVC-Project EnercitEE

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Five chapters = five different colors

• Will be soon effected: request for change form has been

s

Page 14: INTERREG IVC Communication Seminar · INTERREG IVC Communication Seminar Workshop „Write right!“ (Written Communication) Some Experience from the INTERREG IVC-Project EnercitEE

Five chapters = five different colors

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Page 15: INTERREG IVC Communication Seminar · INTERREG IVC Communication Seminar Workshop „Write right!“ (Written Communication) Some Experience from the INTERREG IVC-Project EnercitEE

Five chapters = five different colors

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Page 16: INTERREG IVC Communication Seminar · INTERREG IVC Communication Seminar Workshop „Write right!“ (Written Communication) Some Experience from the INTERREG IVC-Project EnercitEE

What are the main challenges faced and solutions

found?

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• each region has a different writing style in English MPCO will check each text and adjust if necessary

• a lot of time needed for preparation of huge publications (creation

of layout, including texts into the design template by professionals);

good time management, adequate resources (staff, finances)

• much time is spent on translation into partner languages (including

professional proofreading and correction rounds) good time management, adequate resources (staff, finances)

Page 17: INTERREG IVC Communication Seminar · INTERREG IVC Communication Seminar Workshop „Write right!“ (Written Communication) Some Experience from the INTERREG IVC-Project EnercitEE

Different challenges faced with different publications

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• Good Practice Guide:

a lot of corrections rounds (grammar)

translation into partner languages took a long time

• Website texts:

avoid mere texts on EU policies – use simple words, include picture

and also links to further articles, websites etc.

• Blog entries:

experience that videos are better, as texts are often not that

interesting to the visitors of the blog

Page 18: INTERREG IVC Communication Seminar · INTERREG IVC Communication Seminar Workshop „Write right!“ (Written Communication) Some Experience from the INTERREG IVC-Project EnercitEE

Summary of suggestions and experience I wish to share

regarding written communication

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• always updated information do not wait too long with publishing

• link difficult EU policies with good practices from the regions

• create recognition value (use same colours, project logos etc. for each

publication) provide design templates to partners

• roll-ups: use pictures, not too much texts, main information

• choose appropriate pictures – people can identify themselves with

• start early with preparation of layout, translation and proofreading of the

publicity material

• provide all publicity material for download on project website

Page 19: INTERREG IVC Communication Seminar · INTERREG IVC Communication Seminar Workshop „Write right!“ (Written Communication) Some Experience from the INTERREG IVC-Project EnercitEE

INTERREG IVC

Communication Seminar

Workshop „Write right!“

(Written Communication)

I`m looking forward to

your questions!

Sofia,17 April 2012

Katharina Mörl