Intl slides.pdf

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    Cooking instruction:1.Remove the outer packaging2.Pierce the film several times3.Place tray in microwave, and cook at “HIGH” for 1 minute

    4.Take out mungbean packet and coconut milk packet from tray5.Put the tray into microwave again and cook at “HIGH” for 1 minute6.Remove film7.Put coconut milk cream and sprinkle mungbean on mango8.Enjoy the dessert

    Ingredients:Mango 32.66%

    Glutinous rice 22.79%Water 17.90%Coconut milk 17.23%Sugar 7.08%Fried Mungbean 1.01%Salt 0.70%Trehalose 0.47%Modified starch 0.16%

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    A@DDE3"'H I@:#: G:J 51K

    ! Established since 2002

    ! FDA Approved factories

    ! Medium Order size

    ! IFS & BRC certified

    ! Produce locally in Greater Bangkok

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    Air Freight and Ocean Freight

    Air Freight Ocean Freight

    Price $3399-3756 $1468-1622

    Delivery Time 3-5 Business Days,Delivery to airport bythe end of day, Air

    Freight Consolidated

    20-34Days (DirecShipment)

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    Air Freight and Ocean Freight

    Air Freight Ocean Freight

    Price $3399-3756 $1468-1622

    Delivery Time 3-5 Business Days,Delivery to airport bythe end of day, Air

    Freight Consolidated

    20-34Days (DirecShipment)

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    Price skimming: $8-price range of customer preference ($8-$10):

    1.Uncommon

    2.Biodegradable packaging

    3.Air Freight results in high costs

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    ACTIONS2016 2017

    6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12

    OnlineMarketing

    SendSamples to

    Distributor 

    SendSamples toRestaurant

    Free Samples

    Sell in AsianRestaurantsand Markets

    Collaboratewith PFFP &Foodtrucks

    Coupon toEncourageHigh Sales

    VeganCoupons

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    ! Easily Replicated

    ! Convincing consumers of value

    ! Brand Devaluation