TEACH ME INSTAGRAM

FIRST WEBINAR

SOME FACTS

INSTAGRAM’S GROWTH

SOME BACKGROUND In 2012 they had around 50 million users and was

sold to FB at $1 billion The majority of IG users are under 35, and is one of

the best, if not the best, platform to reach millenials 70% of IG users are outside of the US IG is one of the most visually stimulating social

media platforms and you have to use pictures effectively to convey your meaning

IG is perfect for targeting up and coming millenials who will be the next buyers of the next generation

THE POTENTIAL

SOCIAL MEDIA COMPARISON Now IG has over 400 million monthly active users,

surpassing Twitter which has over 300 million users, and is valued at over $35 billion

Some view FB and Twitter as aging social networks and compared to IG, is not growing as quickly

The IG audience in the 2nd quarter of 2015 grew over 17% while FB grew by only 1.9%

eMarketer says by 2019 the IG will reach over 110 million Americans, representing 55.8% of social networks

WHERE’S THE ENGAGEMENT?

HOW’S THE REACH?

LEVEL OF ENGAGEMENT IG has up to 200% in potential organic audience

since 2012 FB had a 60% decrease in potential organic audience

since 2012 IG has 58x more engagement per follower than FB

and120x more engagement per follower than Twitter Most of the buying power is in the millenials and IG

has the perfect platform to reach them not only in number but also in engagement

FORRESTER STUDIES

BRANDS/BUSINESSES OPPORTUNITY

REFERENCES Salesforce.com Selfstartr.com Blog.forrester.com