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During this talk I cover trends of the mobile business technologies, relevant reading sources and why current mobile features are essential to the business community.
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#MobBizUH
Hajrë Hyseni
1
Feb 2012
MOBILE BUSINESS TECHNOLOGIES
1Thursday, 2 February 12
2
AIM
To research, understand and examine the impact
of the mobile technologies trends and applications for business
processes in an organisation
2Thursday, 2 February 12
3
The mobile industry, trends, challenges and applications
The impact of mobile applications features such as
multitouch, accelerometer and other interfaces
Impact of the mobile applications for the business
transactions
Critically evaluate and identify relevant applications to make
business processes more efficient in an organisation
Work individually and in groups to recommend appropriate
application for different business processes
Evaluate users experience of different mobile devices and
applications implemented in an organisation business processes
Learning Outcomes
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Module ComponentsModule Components1 Module Intro
2 Mobile platforms (Android, iPhone and Blackberry)
3 Interfaces, usability and customer journey of the mobile apps
4 Mobile enabled features such as search, location etc
5 Mobile SEO - Search Engine Optimisation
6 The cloud services
7 Social and Mobile
8 Business Strategy for Mobile platforms
9 Mobile Marketing
10 M-Commerce and Payments
11 Revision and future trends
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Why?
#MobBizUH
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6 eMarketer (2011)
6Thursday, 2 February 12
1.2 billion active mobile-broadband
subscriptions worldwide
6 eMarketer (2011)
6Thursday, 2 February 12
1.2 billion active mobile-broadband
subscriptions worldwide
6 eMarketer (2011)
6Thursday, 2 February 12
1.2 billion active mobile-broadband
subscriptions worldwide
6
28% M-Banking
50% M-Search
$31b by 2015
eMarketer (2011)
6Thursday, 2 February 12
7Thursday, 2 February 12
52% of adults us their phones while in the store
7Thursday, 2 February 12
52% of adults us their phones while in the store 49% of 19-29 call friends for
advice before purchasing
7Thursday, 2 February 12
52% of adults us their phones while in the store 49% of 19-29 call friends for
advice before purchasing
38% of 18-29 year olds used their phones for
real-time price matching
7Thursday, 2 February 12
52% of adults us their phones while in the store 49% of 19-29 call friends for
advice before purchasing
38% of 18-29 year olds used their phones for
real-time price matching
17% of users engaged in both price matching and looking up reviews
7Thursday, 2 February 12
52% of adults us their phones while in the store 49% of 19-29 call friends for
advice before purchasing
38% of 18-29 year olds used their phones for
real-time price matching
17% of users engaged in both price matching and looking up reviews
25% product reviews
7Thursday, 2 February 12
52% of adults us their phones while in the store 49% of 19-29 call friends for
advice before purchasing
38% of 18-29 year olds used their phones for
real-time price matching
17% of users engaged in both price matching and looking up reviews
25% product reviews1 in 5 mobile price matches made their most
recent purchase from an online store, rather than a physical location
7Thursday, 2 February 12
7
52% of adults us their phones while in the store 49% of 19-29 call friends for
advice before purchasing
38% of 18-29 year olds used their phones for
real-time price matching
17% of users engaged in both price matching and looking up reviews
25% product reviews1 in 5 mobile price matches made their most
recent purchase from an online store, rather than a physical location
7Thursday, 2 February 12
7
52% of adults us their phones while in the store 49% of 19-29 call friends for
advice before purchasing
38% of 18-29 year olds used their phones for
real-time price matching
17% of users engaged in both price matching and looking up reviews
25% product reviews1 in 5 mobile price matches made their most
recent purchase from an online store, rather than a physical location
B2C (2012)
7Thursday, 2 February 12
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8Thursday, 2 February 12
8
Krum (2010)
8Thursday, 2 February 12
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Krum (2010)
Cartman & Ting (2009)
Golding (2011)
Azua (2009)
Oswald (2011)
Alex & Ben (2006)
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9
100% Coursework
9Thursday, 2 February 12
9
100% Coursework
70%
30%
Assignments
Individual Group Presentation
Part 1: Benefits of of Mobile Presence for promoting products for your chosen business
Part 2: Identify and compare cost effective solutions for building mob app
Wednesday, 14 March, 17:00. The word count is 2000, +/-10%.
9Thursday, 2 February 12
9
100% Coursework
70%
30%
Assignments
Individual Group Presentation
Part 1: Benefits of of Mobile Presence for promoting products for your chosen business
Part 2: Identify and compare cost effective solutions for building mob app
Wednesday, 14 March, 17:00. The word count is 2000, +/-10%.
Present cost effective solutions for promoting a mob app
Groups: 3-4Duration: 20 min (including Q&A)
Report Log to be submitted onlineWednesday, 2 May, 14:00
9Thursday, 2 February 12
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Activity 1
Identify at least five companies and explain how
beneficial their current mobile apps are to launch, promote or improve products and services.
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Thanks!
#MobBizUH
11Thursday, 2 February 12