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5 TH NEW ON PROMOTIONS AUGUST 2011 REDKEN.COM GET INSPIRED. BE PART OF IT. BOOST SALES OF NEW EXTREME NEW REDKEN FOR MEN LOOSE ENDS LIQUID POMADE INTRODUCING NEW SHADES EQ CREAM & COVER PLUS

INTRODUCING NEW SHADES EQ CREAM & COVER … advantage of these introductory deals and boost your business with the newly expanded shades eq family! stylist offer purchase 1 shades

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Page 1: INTRODUCING NEW SHADES EQ CREAM & COVER … advantage of these introductory deals and boost your business with the newly expanded shades eq family! stylist offer purchase 1 shades

5TH

NEW ONPROMOTIONS

AUGUST 2011

REDKEN.COM

GET INSPIRED. BE PART OF IT.

BOOST SALES OF NEW EXTREMENEW REDKEN FOR MEN LOOSE ENDS LIQUID POMADE

INTRODUCING NEW SHADES EQ CREAM& COVER PLUS

Page 2: INTRODUCING NEW SHADES EQ CREAM & COVER … advantage of these introductory deals and boost your business with the newly expanded shades eq family! stylist offer purchase 1 shades

2

COVER MODELS’ HAIRCOLOR:NATURAL LEVEL 7, MEDIUM BLONDE

BLOCK ONE (TOP)

Base Formula 1:1 scoop Up to 7 De-dusted Lightener 1 oz. (30 ml) 20 volume Pro-oxideCream DeveloperGlaze Formula:1 oz. (30 ml) 09NA Slate Blonde Shades EQ Cream1 oz. (30 ml) 10 volume Pro-oxideCream Developer

BLOCK TWO (BOTTOM)

Lowlight Formula:2 oz. (60 ml) 06NA Cool CocoaShades EQ Cream2 oz. (60 ml) 10 volume Pro-oxideCream Developer

NATURAL LEVEL 5, LIGHT BROWN Highlight Formula:2 scoops Up to 7 De-dusted Lightener2 oz. (60 ml) 20 volume Pro-oxideCream Developer

Glaze Formula:2 oz. (60 ml) 05BR Garnet Sand Shades EQ Cream2 oz. (60 ml) 10 volume Pro-oxideCream Developer

NATURALProvides the perfect balance of neutral background and warmth needed to cover gray.

BASE: brown to tan

GOLDIlluminates hair with rich golden tones that make hair more vibrant and cover gray.

BASE: brown to tan + gold

COPPER COPPERContains the Rubilane® copper dye and enriches hair with vibrant warm copper tones.

BASE: + orange

RED REDContains the R5 red dye and enlivens hair with rich cool red tones.

BASE: + red

DOUBLE YOUR OPTIONSWITH SHADES EQ!Shades EQ is now available in two new cream formulas featuring rich, deep color with incredible shine, pomegranate oil and rice protein for excellent conditioning, and 100% oxidative dyes for long-lasting color. Meet all of your demi-permanent color needs and create amazing results with these new tools!

SHADES EQ COvER PLUSBRIGHTENING CONDITIONING COLOR CREAM*› Up to 75% gray coverage with demi-permanent results› Subtle brightening effect for more visible reflect› No-ammonia formula› Available in 10 shades, plus Clear› Use with 10 or 20 volume Pro-oxide Cream Developer

SHADES EQ CREAMEQUALIZING CONDITIONING COLOR › No-lift, no-ammonia acid pH technology› Advanced gray blending› Available in 20 shades, plus Clear› Use with 10 volume Pro-oxide Cream Developer

6CCFirelight

6RRLipstick Red

4RRCrimson

8NAlmond Cream

6NToastedAlmond

4NChocolate Mousse

2NDouble

Espresso

5GMaple Syrup

7GHoneycomb

3GGolden Mocha

NATURAL ASH Counteracts warmth, providing balanced, cool reflects.

BASE: brown to tan + blue/violet

WARM NATURALProvides warm neutral results.

BASE: brown to tan + gold

WARM BEIGE Provides a balanced golden result with strong beige reflects.

BASE: brown to tan + gold/violet

GOLD IRIDESCENT Delivers antiqued gold tones with a robust iridescent quality.

BASE: brown to tan + gold/iridescent

GOLD COPPER Provides golden tones with subtle hints of copper.

BASE: brown to tan + gold/orange

BROWN COPPERCreates warm brunettes accented with copper reflects.

BASE: brown to tan + copper/gold

BROWN RED Creates cool brown red shades with violet tones.

BASE: brown to tan + mahogany/red

COPPERProvides true, warm rich copper tones with the Rubilane® copper dye.

BASE: orange

RED REDProvides intense red tones with a slightly cool finish with the R5 red dye.

BASE: red

09NASlate Blonde

06NACool Cocoa

03NADark Chocolate

09WNSummer Wheat

07WNChai Tea

05WNSandy Sable

06BCRich Amber

05BRGarnet Sand

03BRBurgundy Wine

09GCGolden Sienna

07GCBurnished

Copper

06GIAntiqued Gold

08GIIced Gold

09WBGolden Vanilla

05WBGolden Hazel

05RRPolished Ruby

07RRStrawberry Lemonade

03RRChocolate

Cherry

08CPersimmon

06CShiny Penny

*Available October 2011

Page 3: INTRODUCING NEW SHADES EQ CREAM & COVER … advantage of these introductory deals and boost your business with the newly expanded shades eq family! stylist offer purchase 1 shades

TAKE ADvANTAGE OF THESE INTRODUCTORY DEALS AND BOOST YOUR BUSINESS WITH THE NEWLY EXPANDED SHADES EQ FAMILY!

STYLIST OFFERPURCHASE1 Shades EQ Cream Stylist Trial Kit

KIT INCLUDES1 06NA Cool Cocoa Shades EQ Cream 2.1 oz.1 09WN Summer Wheat Shades EQ Cream 2.1 oz.1 08GI Iced Gold Shades EQ Cream 2.1 oz.1 07GC Burnished Copper Shades EQ Cream 2.1 oz.1 06C Shiny Penny Shades EQ Cream 2.1 oz.1 05RR Polished Ruby Shades EQ Cream 2.1 oz.1 10 volume Pro-oxide Cream Developer 8 oz.1 Shades EQ Cream Mini Swatch Card1 Shades EQ Cream/Cover Plus Shade Chart1 Shades EQ Cream/Cover Plus Lookbook/Technique Cards1 Shades EQ Cream/Cover Plus Colorist Tip Guide1 Shades EQ Cream/Cover Plus Sticker Sheet1 Set of Shades EQ Cream Mirror Clings

Stylist Price

SALON OFFERPURCHASE1 Shades EQ Cream Salon Intro Kit

KIT INCLUDES:21 NEW Shades EQ Cream 2.1 oz. shades (1 of each shade)10 volume Pro-oxide Cream Developer Liter1 Shades EQ Cream/Cover Plus Swatchbook – a $30.00 value!1 Shades EQ/Cover Plus Shade Chart1 Shades EQ Cream/Cover Plus Lookbook/Technique Cards1 Shades EQ Cream/Cover Plus Colorist Tip Guide1 Shades EQ Cream/Cover Plus Sticker Sheet1 Set of Shades EQ Cream Mirror Clings

Salon Price

BONUS OFFEROnly for salons that purchase the Salon Offer

PURCHASE1 Shades EQ Cream Salon Intro Kit21 Shades EQ Cream 2.1 oz. open stock

RECEIVE FREE1 Special Edition Wide/Long Brush 1 Special Edition Narrow/Long Brush 1 Special Edition Bowl 1 Voucher for 6 FREE Shades EQ Cover Plus shades*

Bonus Price

*Available October 2011

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Page 4: INTRODUCING NEW SHADES EQ CREAM & COVER … advantage of these introductory deals and boost your business with the newly expanded shades eq family! stylist offer purchase 1 shades

4

SALON OFFERPURCHASE3 NEW loose ends 5 oz.3 Redken For Men styling products

RECEIVE FREE1 loose ends Merchandising Kit

Kit includes:1 NEW loose ends 5 oz.18 NEW loose ends sample packettes .825 oz.1 Holographic Product Glorifier1 Redken For Men Art of Consultation Guide1 Art of Consultation Men’s Prescription Pad25 Redken For Men Consumer Brochures

Salon Price

NEW LOOSE ENDSSTYLE THAT MOVES

liquid pomade

› Instantly defines longer lengths and layers › Provides flexible movement and a natural finish

OPEN STOCK SALONPRICE SRP

loose ends 5 oz.

NEW LOOSE ENDSSTYLE THAT MOVES

liquidpomade

GET INSPIRED. SEE yOuR STylIST.

REDKEN.COM

FREE PADDLE BRUSHWITH PURCHASEIncrease retail sales with this must-have paddle brush gift – a $15 value with the purchase of any two Redken Styling products!

SALON OFFERPURCHASE10 or more Redken Styling products(mix and match)

RECEIVE FREE6 Paddle Brushes1 Brush Display

Average Salon Price

CLIENT OFFERPURCHASEAny 2 Redken Styling products(mix and match)

RECEIVE FREE1 Paddle Brush

Average Client PriceFREE BRUSH WITH THE PURCHASE OF ANY 2 REDKEN STYLING PRODUCTS!

Scan for a how-to video!

GET INSPIRED. SEE yOuR STylIST.

REDKEN.COM

Page 5: INTRODUCING NEW SHADES EQ CREAM & COVER … advantage of these introductory deals and boost your business with the newly expanded shades eq family! stylist offer purchase 1 shades

SALON OFFERPURCHASEGuts 10 10.58 oz.

RECEIVE FREEForceful 23 2.1 oz. (banded together with Guts 10)

CLIENT OFFERPURCHASEGuts 10 10.58 oz.

RECEIVE FREEForceful 23 2.1 oz. sample

Client Price

HELP CLIENTS ACHIEVE LASTING VOLUME WHILE BOOSTING RETAIL SALESFREE sample of Forceful 23 when clients purchase Guts 10!

Salon Price Salon Value

EACH

CASE OF 12

GET INSPIRED. SEE yOuR STylIST.

REDKEN.COM

SALON OFFER*PURCHASE5 or more NEW tousle whip 04

RECEIVE FREE1 Stylist Station Kit

Kit includes:36 tousle whip 04 packettes

Salon Price

STYLIST OFFER*PURCHASENEW tousle whip 04

Stylist Price

WHIP HAIR INTO SHAPENEW TOUSLE WHIP 04Give hair an effortlessly tousled look.

soft texturizing cream-wax

*AVAILABLE WHILE SUPPLIES LAST

AU

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BOOST SALES OF NEW EXTREME WITH CLIENT KITS!Give your clients the healthy-looking, resilient hair they desire with NEW Extreme featuringthe Interlock Protein Network™ — client kits offer an amazing value!

CLIENT OFFERPURCHASEExtreme Client Kit at a discountKIT INCLUDES:1 Extreme Shampoo 10.1 oz1 Extreme Conditioner 8.5 oz.1 Extreme Strength Builder 1.0 oz1 Extreme Anti-Snap 1.7 oz.

Client Price

SALON OFFERPURCHASEExtreme Client Kit at a discount

Salon Price

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Page 6: INTRODUCING NEW SHADES EQ CREAM & COVER … advantage of these introductory deals and boost your business with the newly expanded shades eq family! stylist offer purchase 1 shades

6

UPCOMING REDKEN PROMOTIONSAUGUST SEPTEMBER OCTOBER

RETAIL PROMOTIONS

Shape longer lengths and layers with NEW Loose Ends from Redken For Men!

Boost sales of Redken Styling – clients can try Forceful 23 when they purchase Guts 10!

FREE brush when clients purchase 2 Redken Styling products!

Introduce your clients to NEW Extremewith IPN! Client kits make it easy.

Look for Redken’s Fall/Winter 2011 Fashion trends!

Redken Styling supports Breast Cancer Awareness with a special promotion!

Look for the NEW Interlock Protein Network in your favorite haircare products!

Prepare for the holiday season with special offers!

Get ready for Redken’s long-awaited oil treatment with 6 uses!

Add a bit of shine to your life with the help of Redken Styling.

SERVICE/BACKBAR

PROMOTIONS

Stock up on texture products – 20% off!

Ask your Redken Sales Consultant if you are on track to qualify for a third quarter Color Advantage Kit!

Try Redken’s newest haircolor, Shades EQ Cream!

Look for FREE Intra Force Liters with the purchase of Client Starter kits.

Make sure you downloaded the FREE Facebook Toolkit!

Learn how the “Who Does Your Color?” campaign will help you gain new clients.

Get ready for NEW Color FusionExtra Lift shades!

Don’t forget to redeem your vouchers for NEW Shades EQ Cover Plus shades available in October!

YOUR SALON MEETING

Visit RedkenEducationOnDemand.com to learn more about NEW Loose Ends fromRedken For Men!

Encourage stylists to learn more about NEW Shades EQ Cream and the NEW Interlock Protein Network at RedkenEducationOnDemand.com!

Get ready to boost profits this holiday season! Let your staff know about upcoming offers, and plan your strategies for a successful holiday.

THE REDKENEXCHANGE

DIAGNOSTIC DESIGN with Danny Felstead and Lucas Shaffer / November 28 – 30Learn how to tackle some of the toughest challenges we face daily when designing hair with this diagnostic approach that will enhance your cutting skills.

MIXING IT UP… FORMULATION with Alicia Marcano and Eric Ray / November 28 – 30Uncover the myths of haircolor, learn how to formulate creatively, and gain the confidence and knowledge you need to give your clients amazing color!

Call 1-800-545-8157 to register, or visit Redken.com to view the full class calendar!

ALL PROMOTIONS ARE SUBJECT TO CHANGE AND AVAILABLE WHILE SUPPLIES LAST.

Page 7: INTRODUCING NEW SHADES EQ CREAM & COVER … advantage of these introductory deals and boost your business with the newly expanded shades eq family! stylist offer purchase 1 shades

August 2011 \ Promotions 7

PRODUCT LISTPRODUCT Case Retail salon Case oRdeR Qty PRiCe PRiCe PRiCe Qty

HAIRCARE SHAMPOOS (+)All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Color Extend Sun, Dandruff Control, Extreme, Fresh Curls, Hair Cleansing Cream, Real Control, Smooth Down, Time Reset1.7oz. 50 _10.1oz. 12 _liters 12 _Gallon 4 _

CONDITIONERS (+)All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Extreme, Fresh Curls, Real Control, Smooth Down, Time Reset1oz. 100 _8.5oz. 12 _liter 12 _Gallon 4 _

SAMPLINGHAIRCARE DUO PACKETTES (BAGS OF 18)All Soft, Color Extend, Real Control1.7oz. 14 _

TREATMENTSAll Soft Heavy Cream super treatment1oz. 100 _8.5oz.** 12 _Blonde Glam Color Enhancer Perfect Platinum8.5oz.** 12 _Blonde Glam Color Enhancer Rich Vanilla8.5oz.** 12 _Body Full Instant Bodifier volumizing foam5oz.** 12 _Body Full Volume Amplifier thickening lift spray5oz.** 12 _Clear Moisture Instant Polishing Prep leave-in cutting and detangling lotion 4.2oz.** 12 _Color Extend Rich Recovery protective treatment1oz. 100 _8.5oz.** 12 _Color Extend Total Recharge inner hair fuel5oz.** 12 _Color Extend Shine Enrich protective shine serum3.4oz.** 12 _Color Extend Sun After-Sun Mask8.5oz.** 12 _Color Extend Sun Solar Screen SPF 125oz.** 12 _Color Extend Sun Sparkling Shield leave-in smoother5oz.** 12 _Extreme Anti-Snap leave-in treatment1.7oz. 24 _8.5oz.** 12 _Extreme CAT Treatment protein reconstructing treatment5oz.** 12 _Extreme Strength Builder*8.5oz. 12 _Extreme Strength Builder Plus*8.5oz. 12 _Fresh Curls Spring Mousse leave-in anti-frizz activator for lazy curls5.4oz.** 12 _Fresh Curls Curl Recovery intensive rinse-out mask8.5oz.** 12 _Fresh Curls Curl Refiner leave-in anti-frizz detangler8.5oz.** 12 _Fresh Curls Curl Boost scrunching spray gel8.5oz.** 12 _Real Control Intense Renewal super moisturizing mask1oz. 100 _8.5oz.** 12 _Real Control Crema Care daily nourishing styling treatment8.5oz.** 12 _Real Control Slim Supreme slimming serum3.4oz.** 12 _Real Control Mineral Elixir dazzling smoothing oil4.4oz.** 12 _Real Control Overnight Treat night recovery3.4oz.** 12 _Real Control Thermal Resist inner hair repair5oz.** 12 _

PRODUCT Case Retail salon Case oRdeR Qty PRiCe PRiCe PRiCe Qty

Smooth Down Butter Treat smoothing treatment1.7oz. 24 _8.5oz.** 12 _Smooth Down Heat Glide protective smoother5oz.** 12 _Time Reset Youth Revitalizer1oz. 100 _8.5oz.** 12 _Time Reset Corrective Defense3.2oz.** 12 _Time Reset At-Home Porosity Filler Kit4x0.5oz 12 _Time Reset Client Kit 6 _Pre Artliter 12 _

NATURE’S RESCUENature’s Rescue Refreshing Detox Shampoo6.8oz. 12 _liter 12 _Nature’s Rescue Cooling Deep Conditioner4.2oz. 12 _16.9oz. 6 _Nature’s Rescue Refining Sea Polish3.4oz. 12 _Nature’s Rescue Radiant Sea Spray3.4oz. 24 _Nature’s Rescue Pump1/2liter n.a. _Nature’s Rescue Fragrance Blotters for tester unit(Bagsof100) n.a. _

INTRA FORCESYSTEM 1 NATURALShampoo9.8oz. 12 _liter 12 _Toner8.3oz. 12 _liter 12 _Scalp Treatment5.1oz. 12 _Starter Kit 6 _

SYSTEM 2 COLOR TREATEDShampoo9.8oz. 12 _liter 12 _Toner8.3oz. 12 _liter 12 _Scalp Treatment5.1oz. 12 _Starter Kit 6 _

TREATMENTSMicro Boost2.8oz. 12 _Hair Advance.24oz.x10 6 _

STYLINGHair Densifer Styling Foam8.5oz. 12 _

IN SALON SERVICESScalp Stimulate.85oz.x6 12 _

REDKEN CHEMISTRYColor Extend Shot Phase16.9oz.(1/2liter) 12 _Extreme Shot Phase16.9oz.(1/2liter) 12 _

Clear Moisture Shot16.9oz.(1/2liter) 12 _

Smooth Down Shot Phase16.9oz.(1/2liter) 12 _

All Soft Shot Phase16.9oz.(1/2liter) 12 _

Real Control Shot Phase16.9oz.(1/2liter) 12 _

(CONTINUED)

SAVE 20% ON VECTOR PLUS, INNER SECRET AND CREATIVE CURL TEXTURIZERS

PURCHASE24 Vector Plus or Vector Plus Extra Body texturizers (mix and match)at 20% off

Salon Price

PURCHASE24 Inner Secret or Creative Curltexturizers (mix and match) at 20% off

Salon Price

Page 8: INTRODUCING NEW SHADES EQ CREAM & COVER … advantage of these introductory deals and boost your business with the newly expanded shades eq family! stylist offer purchase 1 shades

August 2011 \ PromotionsAll rights reserved. U0199400 5/2011

PRODUCT Case Retail salon Case oRdeR Qty PRiCe PRiCe PRiCe Qty

Time Reset Filler Shot Phase7.6oz. 12 _

Shot Phix 3.5 pHix pHase sealer8.5oz. 12 _

Shot Phix 5.5 pHix pHase sealer8.5oz. 12 _

Redken Chemistry “Try Me Kit” 4 _

STYLINGSTRAIGHTSheer Straight 06 lightweight straightening gel1oz. 100 _3.4oz.** 12 _Align 12 protective straightening lotion1oz. 100 _5oz.** 12 _Power Tame 16 intense straightening balm5oz.** 12 _

SHINEGlass 01 smoothing serum2oz.** 48 _4oz. 12 _Outshine 01 anti-frizz polishing milk1oz. 100 _3.4oz.** 12 _Shine Flash 02 glistening mist*2oz. 24 _4.4oz. 12 _

VOLUME Thickening Lotion 06 body builder5oz. 12 _1/2liter 12 _Rootful 06 root lifting spray8.5oz.** 12 _Layer Lift 07 length elevating spray-gel5.7oz.** 12 _Full Frame 07 protective volumizing mousse2oz. 24 _8.5oz. 12 _Aerate 08 bodyfying cream-mousse2.3oz.** 12 _Guts 10 volume spray foam2oz. 24 _10.58oz. 12 _

TEXTUREWater Wax 03 shine defining pomade1.7oz.** 12 _Tousle Whip 04 soft texturing cream-wax*3.4oz. 24 _Rewind 06 pliable styling paste.75oz. 144 _5oz.** 12 _Wax Blast 10 high impact finishing spray-wax2oz. 24 _4.4oz.** 12 _Rough Paste 12 working material.75oz. 144 _2.5oz.** 12 _Hardwear 16 super strong gel8.5oz.** 12 _1/2liter 12 _Structure Wax 17 classic styling wax1.7oz.** 12 _

CurlSoft Spin 05 curl-enhancing gel5oz.** 12 _Ringlet 07 curl perfecting lotion1oz. 100 _6oz.** 6 _Curl Wise 14 curl defining cream5oz.** 12 _

HEAT STYLINGSatinwear 02 ultimate blow-dry lotion1oz. 24 _5oz.** 12 _Iron Silk 07 ultra straightening spray8.5oz. 12 _Blown Away 09 protective blow-dry gel1oz. 100 _5oz.** 12 _Spray Starch 15 versatile ironing spray5oz. 12 _Hot Sets 22 thermal setting mist5oz. 12 _1/2liter 12 _

PRODUCT Case Retail salon Case oRdeR Qty PRiCe PRiCe PRiCe Qty

HAIRSPRAYSFashion Work 12 versatile working spray2.1oz. 24 _11oz. 12 _Pure Force 16 non-aerosol fixing spray2oz. 24 _6.7oz. 12 _Quick Dry 18 instant finishing spray2oz. 24 _11oz. 12 _Forceful 23 super strength finishing spray2.1oz. 24 _11oz. 12 _

STYLE CONNECTIONMatte Sponge 05 rugged texturizer1.7oz.** 12 _Velvet Gelatine 07 cushioning blow-dry gel3.4oz.** 12 _Wool Shake 08 gel-slush texturizer5oz.** 6 _

STYLING SINGLE PACKETTES (BAGS OF 18)Align 12 protective straightening lotion Outshine 01 anti-frizz polishing milk Velvet Gelatine 07 cushioning blow-dry gel.35oz.singlePackette 28 _

REDKEN FOR MEN HAIRCAREClean Spice 2-in-1 conditioning shampoo10oz. 12 _liter 12 _Mint Clean invigorating shampoo10oz.** 12 _liter 12 _Cool Finish invigorating conditioner10oz. 12 _liter 12 _Densify texturizing shampoo10oz.** 12 _Go Clean daily care shampoo10oz.** 12 _liter 12 _Finish Up daily weightless conditioner10oz. 12 _liter 12 _

StylingMint Fix sweat-resist gel5oz. 12 _Stand Tough extreme gel5oz. 12 _Grip Tight holding gel5oz. 12 _Dishevel fiber cream3.4oz. 12 _Get Groomed finishing cream5oz. 12 _Work Hard molding paste3.4oz. 12 _Mint Shape forming paste3.4oz. 24 _High Rise hard wax1.7oz. 12 _Outplay texture putty3.4oz. 24 _Maneuver working wax3.4oz. 24 _Shine Form defining wax2.5oz. 12 _Polish Up pomade3.4oz. 24 _

Skin/Body CareCleanse acid balanced cleansing bar5.3oz. 36 _Mint Rush invigorating hair and body wash6.8oz. 12 _

HairColorColor Camo2oz.** 36 _Pro-oxide Cream Developer 10vliter** 6 _

PRODUCT Case Retail salon Case oRdeR Qty PRiCe PRiCe PRiCe Qty

HAIRCOLORShades EQ Equalizing Conditioning Color Gloss & Color Kickers2oz.** 36 _Shades EQ Crystal Clear16oz. 12 _liter 6 _Color Fusion Advanced Performance Color Cream& Hi-Fusion** 2.1oz. 36 _Cover Fusion Low Ammonia 100% Coverage Color Cream**2.1oz. 36 _Color Gels Permanent Conditioning Haircolor & Fashion Gels2oz.** 36 _

HairColor ColleCtion kitSShades EQsalonintroKit** 1 _stylisttrialKit** 4 _Color Fusion salonintroKit** 1 _stylisttrialKit** 4 _Color Gels salonintroKit** 1 _stylisttrialKit** 4 _

developerSColor Gels Developer 10v, 20v, 30v, 40vliter** 6 _Pro-oxide Cream Developer 10v, 20v, 30v, 40v16oz.(20vonly) 12 _liter** 6 _Shades EQ Processing Solutionliter 6 _

ligHtenerSBlonde Icing Conditioning Cream Developer 20v, 30v, 40vliter 6 _Blonde Icing Power Lift Conditioning Cream Lightener — Ammonia***17.6oz. 6 _Blonde Icing Conditioning Cream Lightener — Ammonia-Free17.6oz. 6 _Blonde Dimensions Dust-Free Conditioning Lightener8oz.** 12 _32oz.** 6 _Lift 5/15 Highlifting Cream1oz.** 72 _Lift 5/15 Highlifting Booster21.1oz.** 12 _Up To 7 De-Dusted Lightener 16oz.** 12 _32oz.** 6 _

HairColor MaintenanCeColor Thickener4oz. 12 _

TEXTUREAcid WavesCreativeCurl 24 _innersecret 24 _alkalineWavesVectorPlus 24 _VectorPlusextraBody 24 _

SALON GEARColor gearSalon BasicstintBowl n.a. _WideBrush/longBristles n.a. _WideBrush/shortBristles n.a. _narrowBrush/longBristles n.a. _narrowBrush/shortBristles n.a. _applicatorBottle n.a. _MeasuringCup n.a. _organizertrayCream n.a. _(Regular–holds42)organizertrayCream(Mini–holds21) n.a. _organizertrayliquid(Regular–holds36) n.a. _tubeKey n.a. _

PRODUCT Case Retail salon Case oRdeR Qty PRiCe PRiCe PRiCe Qty

SpecialtydetailingFreehandBrush n.a. _(angledBrush)detailingetchingWand n.a. _(MascaraWand) techniqueBoard n.a. _sprayWaterBottle n.a. _Mini-spatula n.a. _Mini-Whisk n.a. _Clips(setof8) n.a. _MagneticClipWristband n.a. _Blondeicingscoop n.a. _

ApparelRedkenFavoriteCape n.a. _durasilk™allPurposeCape n.a. _durasilk™allPurposeapron n.a. _durasilk™ClientWrap n.a. _Swatches & MoreshadeseQswatchBook n.a. _ColorFusionswatchBook n.a. _ColorGelsswatchBook n.a. _ColorCamoswatchBox n.a. _swatchCards n.a. _shadeCharts n.a. _shadestickers n.a. _Haircolor&textureGuide n.a. _

HairCare/Styling gearRedkenChemistry n.a. _shotshakerPumpsliter(White) n.a. _liter(Black) n.a. _Gallon(White) n.a. _

BuSineSS toolSReinventingspaceBook n.a. _inspiringWorldofRedkenVolii n.a. _artofConsultationKit n.a. _

allretailpricesaresuggestedonly.*newproduct**newprice***onlyofferedinstores+notallsizesavailableforeveryproductn.a.=notapplicable.