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Introduction ebay 2007 1 ก :

introduction ebay 2007

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เป็น slide introduction ebay ที่ผมเคยสอนในปี 2006-2007 ข้อมูลบางอย่างเก่าไปแล้วตอนนี้กำลังทำ version 2010 อยู่

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Page 1: introduction ebay 2007

Introduction ebay 2007

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Page 3: introduction ebay 2007

�& �4: 1 Hello ebay

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Page 4: introduction ebay 2007

#�$���� ebay

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• �#?@���2��ABC�กD �� C�BB� #E 1995 3@� Pierre Omidyar

Page 5: introduction ebay 2007

PEZ candy dispenser

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• Pierre �*���J-KLA&1��C"ก�#"4:� 1&B0$0!D+MCN

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Page 6: introduction ebay 2007

#�$���� ebay

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eBay 2L& laser pointer �4:

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eBay 2L& laser pointer �4:

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$13.83

Page 7: introduction ebay 2007

#�$���� ebay

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• ��J-WK�)1&B Pierre W@M��-2��! ��!0RB ( �2�L:&B2&!�����&�)�K��)N��&�)�4:D+M-��ก��&�RX!4#YZ+� ([B#�$ก��1&��--��(�2�B� ��L:&KLA&�K��)N��&�)

Page 8: introduction ebay 2007

#�$���� ebay

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• Pierre W@M��-�B� $500,000 D ��"���4�B�@L&

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Page 9: introduction ebay 2007

#�$���� ebay

• Pierre ��@�X&ก�- venture

capital C"$W@M�RM(�กก�- Meg

Whitman K[:B�2��*�B� D

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Whitman K[:B�2��*�B� D

�*�C+ XB Senior Vice

President of Marketing

1&B Walt Disney.

Page 10: introduction ebay 2007

#�$���� ebay

• Meg �1M�!��X�!B� ก�- eBay D f� $ CEO

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• Meg �1M�!��X�!B� ก�- eBay D f� $ CEO

��ABC�X�@L& !4 �2! 1998 K[:BD 1.$ �A -��,��!4

� �กB� ��4�B 30 2 C"$!40*� �กB� &�RXD

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Page 11: introduction ebay 2007

#�$���� ebay

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• #Y((i-� eBay �#O &B2)ก��$@�-3"ก�4:!4� �กB�

!�กก�X� +!L: ก�X�2

Page 12: introduction ebay 2007

#�$���� ebay

• eBay D+M-��ก��D 27

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0!�P�ก eBay ��4�B

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0!�P�ก eBay ��4�B

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Page 13: introduction ebay 2007

Ebay D #�$����X�B k

• North America: Canada, United States

• Europe: Austria, Belgium, France, Germany, Ireland, Italy, Netherlands, Poland, Spain, Sweden, Switzerland, United Kingdom

13

Sweden, Switzerland, United Kingdom

• Asia Pacific: Australia, China, Hong Kong, India, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan

Page 14: introduction ebay 2007

1��N�4 k W@M�4: 4A

• www.ebay.com.sg

• www.ebay.ph

• www.ebay.com.my

14

• www.ebay.com.my

• www.ebay.com.hk

Page 15: introduction ebay 2007

34 product categories• Antiques, Art, Baby, Books, Business & Industrial,

Cameras & Photo, Cell Phones, Clothing, Shoes & Accessories, Coins, Collectibles, Computers & Networking, Consumer Electronics, Crafts, Dolls & Bears, DVDs & Movies, eBay Motors, Entertainment Memorabilia,

15

DVDs & Movies, eBay Motors, Entertainment Memorabilia, Gift Certificates, Health & Beauty, Home & Garden, Jewelry & Watches, Music, Musical Instruments, Pottery & Glass, Real Estate, Specialty Services, Sporting Goods, Sports Mem, Cards & Fan Ship, Stamps, Tickets, Toys & Hobbies, Travel, Video Games, Everything Else

Page 16: introduction ebay 2007

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0� 2M�!�กก�X� 50,000 +!�@+!RX

2�&-2"i!�iก#�$�z�

Page 17: introduction ebay 2007

Top 3 0� 2M�W��

• Jewelry & Watches – �"&�

• Clothing, Shoes & Accessories – �0LA&|M�

-i�i,C"$0��4

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-i�i,C"$0��4

• Sporting Goods – �0LA&Ni�-&" ก�B�กB!��

Page 18: introduction ebay 2007

ก*�"�BKLA&!+���"(�ก|RMKLA&��:�3"ก

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• (*� � 0!�P�ก ebay 200 "M� ก�X�2

• !�กก�X� 90% 1&B0!�P�ก�#O |RMKLA&

Page 19: introduction ebay 2007

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• !R"2X���!1&B0� 2M��4:1��W@M- eBay 1#E 5 +!L: "M�

Page 20: introduction ebay 2007

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Page 21: introduction ebay 2007

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Page 22: introduction ebay 2007

ก"iX!2 �4:0 D(D 0�:B�@4��ก�

• 2 �4:0 D(D 0�:B�@4��ก� �*�ก��KLA&1��0� 2M�ก� �iก��

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�iก��

• !40� 2M�W���4:QRก#�$ก��1��- eBay #�$!�. 1C0 – 2C0 ���ก���X&0�#@�+)

Page 23: introduction ebay 2007

2��!�PL:&QL&2��!#"&@z��D ก��KLA&1��

• �$-- Feedback �#O �2�L:&B!L&�4:PX���ก�X&B�P�@PR2 @4 C"$ก*�(�@2 W!X@4&&กW#

• Standard Purchase Protection

23

• Standard Purchase Protection Program $200

• PayPal D+M2��!2iM!2�&Bก�-"Rก2M��4:P*��$�B� @M�� PayPal D �B�B� W!X�ก� $2000

Page 24: introduction ebay 2007

3 1�A �& BX��k D ก��1��0� 2M�

• QX���R#0� 2M�

• #�$ก��1��- eBay

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• �&D+M(-#�$!R"

Page 25: introduction ebay 2007

BX��0*�+��-|RMKLA&D ก��2M +�0� 2M�

• eBay !4�$-- Search �4:PX��D+M"Rก2M�2M +�0� 2M��4:�M&Bก��W@M

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• �$-- Advanced Search �4:PX��D+M|RMKLA&0�!��Q�$-i�BL:& W11&B0� 2M�C--�(�$(BW@M

Page 26: introduction ebay 2007

2��!0 iก0 � D ก��KLA&0� 2M�

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• |RMKLA&($�RM0[ก"iM �$�[กD PX�B��"��4:Dก"M(-#�$!R" 2��! X�@[B@R@D(1&Bก��#�$!R"กJ2L&ก��W@M�#O |RMP $#�$!R"D �� ��40i@�M��@M����2�#�$!R"�4:�:*��4:0i@��X��4:($�#O W#W@M

Page 27: introduction ebay 2007

|RMKLA&@4D( |RM1��W@Mก*�W�

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• ~� W@M

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Page 28: introduction ebay 2007

eBay Tour

28

Page 29: introduction ebay 2007

eBay Homepage

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Page 30: introduction ebay 2007

eBay Site Maphttp://pages.ebay.com/sitemap.html

30

Page 31: introduction ebay 2007

eBay Helphttp://pages.ebay.com/help/

31

Page 32: introduction ebay 2007

eBay #�$���W��http://www.ebay.co.th

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Page 33: introduction ebay 2007

eBay Searchhttp://search.ebay.com

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Page 34: introduction ebay 2007

�& �4:2 ���2��$+)กX& 1��

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Page 35: introduction ebay 2007

�2�L:&B!L&���2��$+)

• Terapeak

• Mpire

• Advance search

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• Advance search

• Ebay pules

Page 36: introduction ebay 2007

ก��DPM eBay Advanced Search

��L:&2M +�1M&!R"0� 2M�W��1111. . . . ในหนาแรกของ ในหนาแรกของ ในหนาแรกของ ในหนาแรกของ eBay.com eBay.com eBay.com eBay.com ใหคลกท ใหคลกท ใหคลกท ใหคลกท Advanced SearchAdvanced SearchAdvanced SearchAdvanced Search ทอยมมบนขวาทอยมมบนขวาทอยมมบนขวาทอยมมบนขวา

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Page 37: introduction ebay 2007

ก��DPM eBay Advanced Search

��L:&2M +�1M&!R"0� 2M�W��2222. . . . ทหวขอ ทหวขอ ทหวขอ ทหวขอ Location Location Location Location ใหคลกทป ม ใหคลกทป ม ใหคลกทป ม ใหคลกทป ม Items located in Items located in Items located in Items located in และเลอก และเลอก และเลอก และเลอก ThailandThailandThailandThailandจากนนคลกป ม จากนนคลกป ม จากนนคลกป ม จากนนคลกป ม Search Search Search Search ดานลางสดดานลางสดดานลางสดดานลางสด

37

Page 38: introduction ebay 2007

ก��DPM eBay Advanced Search

��L:&2M +�1M&!R"0� 2M�W��3333. . . . ผลลพธแสดงสนคาทมาจากประเทศไทย ถาตองการคนหาชอสนคาทมขายอยผลลพธแสดงสนคาทมาจากประเทศไทย ถาตองการคนหาชอสนคาทมขายอยผลลพธแสดงสนคาทมาจากประเทศไทย ถาตองการคนหาชอสนคาทมขายอยผลลพธแสดงสนคาทมาจากประเทศไทย ถาตองการคนหาชอสนคาทมขายอยกสามารถพมพชอสนคาแลวคลก กสามารถพมพชอสนคาแลวคลก กสามารถพมพชอสนคาแลวคลก กสามารถพมพชอสนคาแลวคลก Search Search Search Search สนคาทตองการหากจะปรากฎขนมาสนคาทตองการหากจะปรากฎขนมาสนคาทตองการหากจะปรากฎขนมาสนคาทตองการหากจะปรากฎขนมา

38

Page 39: introduction ebay 2007

0�Z"�ก,.)D eBayหมายถง สนคาใหมทเพงลงประกาศใน 24 ช วโมง

39

หมายถง ผขายสนคานยนดรบชาระเงนทาง PayPal

Page 40: introduction ebay 2007

0�Z"�ก,.)D eBay

หมายถง สนคาชนนมการต งราคาขายแบบไมตองรอประมล ผซอสามารถซอไดทนทหรอสนคาทต งราคาขายไวพรอมราคาเรมประมล ลกคาสามารถเลอกไดวาจะประมล

หมายถง สนคาชนนมบรการหอของขวญ บรการบตรอวยพรบรการสงถงบคคลทสาม และบรการสงดวน

40

หรอสนคาทต งราคาขายไวพรอมราคาเรมประมล ลกคาสามารถเลอกไดวาจะประมลหรอจะซอทนท

Page 41: introduction ebay 2007

0�Z"�ก,.)D eBay

หมายถง รายไดสวนหนงจากสนคาชนนจะถกบรจาคเพอการกศล

41

Page 42: introduction ebay 2007

0�Z"�ก,.)D eBay

หมายถง เปนผขายหนาใหมทเพงสมครสมาชกยงไมถง 30 วน

42

หมายถง ผขายมหนา About Me ทผซอสามารถคลกเขาไปดเพอทาความรจกกบผขายได

Page 43: introduction ebay 2007

0�Z"�ก,.)D eBay

หมายถง ผขายคนนมยอดขายมากกวา $1,000 ตอเดอน ม 5 ระดบคอBronze, Silver, Gold, Platinum, Titanium

43

หมายถง ผขายคนนม eBay Store ทผซอสามารถคลกเขาไปดสนคาท งหมดในรานของผขายได

Page 44: introduction ebay 2007

����X&D eBay• |RM1��+"����� ��!DPM����X&D Title 1&B0� 2M� ��AB 4A

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• NWOT – New Without Tag 0� 2M�D+!XC�XW!X!4#���0� 2M�http://pages.ebay.com/help/newtoebay/acronyms.html

Page 45: introduction ebay 2007

�& �4: 2 ($���:!1��&�X�BW� ?

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Page 46: introduction ebay 2007

1�A �& ก��0!�2�• 0!�2�0!�P�ก eBay

• �PJ2 e-mail ��L:&�L �� ก���#O 0!�P�ก eBay

• 0!�2�0!�P�ก PayPal

• �PJ2 e-mail ��L:&�L �� ก���#O 0!�P�ก PayPal

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• �PJ2 e-mail ��L:&�L �� ก���#O 0!�P�ก PayPal

• �PL:&!-�ZP4 PayPal �1M�ก�- eBay

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Page 47: introduction ebay 2007

0!�2�0!�P�ก eBay

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Page 48: introduction ebay 2007

�PJ2e-mail ��L:&�L �� ก���#O 0!�P�ก eBay

• �#?@ e-mail 1&B2i.�4: eBay 0XBW#D+M

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• �#?@ e-mail 1&B2i.�4: eBay 0XBW#D+M

• #��-�����!1�A �& �4:�$-iD e-mail

Page 49: introduction ebay 2007

0!�2��#O |RM1��0� 2M�- eBay

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• 2"�ก�4: TAB Sell �4:&�RX@M� - 1&B��J-WK�) eBay

Page 50: introduction ebay 2007

0!�2�0!�P�ก PayPal

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Page 51: introduction ebay 2007

0!�2�0!�P�ก PayPal (�X&)

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Page 52: introduction ebay 2007

2X����!� 4�!ก����-�B�

#�$�z� Personal Premier/Business

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#�$�z� Personal Premier/Business

paypal N�4 2.4 %–3.9 % +0.30

Credit 5.4%+$0.30 2.4 %–3.9 % +0.30

C#"B2X� 2.5% 2.5%

Page 53: introduction ebay 2007

2X����!� 4�!1&B PayPal

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Page 54: introduction ebay 2007

Q& �B� (�ก Paypal

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Page 55: introduction ebay 2007

0!�2�0!�P�ก PayPal (�X&)

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Page 56: introduction ebay 2007

�PJ2 e-mail ��L:&�L �� ก���#O 0!�P�ก

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• �#?@ e-mail 1&B2i.�4: PayPal 0XBW#D+M

• #��-�����!1�A �& �4:�$-iD e-mail

Page 57: introduction ebay 2007

�PL:&!-�ZP4 PayPal �1M�ก�- eBay

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Page 58: introduction ebay 2007

�PL:&!-�ZP4 PayPal �1M�ก�- eBay

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Page 59: introduction ebay 2007

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Page 62: introduction ebay 2007

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Page 63: introduction ebay 2007

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• 2"�ก�4:C�J- Profile

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Page 65: introduction ebay 2007

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Page 66: introduction ebay 2007

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Page 67: introduction ebay 2007

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Page 72: introduction ebay 2007

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Page 74: introduction ebay 2007

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Page 75: introduction ebay 2007

One day with me

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Listed in category: Toys & Hobbies > Educational > Reading, Writing > Preschool & Kindergarten

Page 76: introduction ebay 2007

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• http://www.cooncool.com/ebay/template2.html

• http://www.cooncool.com/ebay/template3.html

• http://www.cooncool.com/ebay/gamekk.html

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Page 78: introduction ebay 2007

• http://www.iebay.info

• http://www.iebay.info/template1.html

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Page 79: introduction ebay 2007

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Ebay ($C(MB��2�2X�DPM(X��

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Page 90: introduction ebay 2007

eBay Insertion FeesStarting Insertion Fee

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Page 91: introduction ebay 2007

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eBay Reserve Fees• Reserve Price �#O �2�L:&B!L&�4:|RM1��DPM#�$ก� 2��!�04:�B

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eBay Buy It Now Fees• 2i.0�!��QD+M2��!0$@�กCกX"Rก2M�@M��

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Page 94: introduction ebay 2007

eBay Listing Upgrade FeesFeature Fee Feature Fee

Value Pack $0.65 Pro Pack $29.95

Gallery $0.35 Highlight $5.00

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Subtitle $0.50 Gallery Featured $19.95

Bold $1.00 Pro Pack for Motors $29.95

Scheduled Listings $0.10 Home Page Featured $39.95

10-Day Duration $0.40 Quantity of 2 or more $79.95

Gift Services $0.25 List in Two Categories x2

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Page 95: introduction ebay 2007

Congratulations

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Page 96: introduction ebay 2007

Listing UpgradeGallery Highlight

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Page 97: introduction ebay 2007

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• Tracking Site

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Page 118: introduction ebay 2007

eBay Stores

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Page 119: introduction ebay 2007

eBay Stores FeesStore Level Fee

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Insertion Fees

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US$0.01 – US$24.99 US$0.05 US$0.05/30 days

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Page 120: introduction ebay 2007

eBay & PayPal Fee Calculator

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Page 121: introduction ebay 2007

Turbo Lister

121http://pages.ebay.com/turbo_lister

Page 122: introduction ebay 2007

Selling Manager

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Page 123: introduction ebay 2007

eBay Toolbar

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Page 124: introduction ebay 2007

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Page 125: introduction ebay 2007

Ebay Market Research

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Page 127: introduction ebay 2007

eBay Market Research Tools• EBay Marketplace Research

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127

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Page 128: introduction ebay 2007

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Page 131: introduction ebay 2007

Excel

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Page 132: introduction ebay 2007

Website C#"B2X��B� XE.COM

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Page 133: introduction ebay 2007

Desktop Currency Converter

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Page 134: introduction ebay 2007

AV.com

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Page 135: introduction ebay 2007

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+ �B0L&&X� ���:!���! Beyond Basic

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Page 137: introduction ebay 2007

Knowledge for ebay

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137

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– http://www.kellogg.northwestern.edu/faculty/bio/galinsky.htm