INTRODUCTION TO GROWTH HACKING - The Freelance ?· INTRODUCTION AGENDA ‣GOAL: Find new ways for you…

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    04-Jun-2018

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  • INTRODUCTION TO GROWTH HACKINGBjarne VikenGrowth HackerScaleUp.com.au

  • INTRODUCTION

    ABOUT ME Conversion strategist

    Director of scaleup.com.au

    Help business owners scale

  • INTRODUCTION

    AGENDA GOAL: Find new ways for you to growth hack!

    Define and understand Growth Hacking

    2x Case studies, brainstorm and discussion

  • WHAT IS GROWTH HACKING?

    INTRODUCTION TO GROWTH HACKING

  • WHY GROWTH HACK?

    INTRODUCTION TO GROWTH HACKING

  • INCREASING AD-COSTS

  • SATURATION!

  • NOT ALL STARTUPS ARE WELL FUNDED

  • CASE STUDY: UBER

  • WHAT ARE THEY DOING?Driving service using a mobile appFranchise taxi drivingHave two different product offers

    CASE STUDY: UBER

  • CASE STUDY: UBER

  • HOW DID THEY GROWTH HACK?Targeted key people in San FranciscoOffered free ridesMade it possible to split fares

    CASE STUDY: UBER

  • UBER VS TAXI

  • WHY DID IT WORK? Great need

    Good solution

    Limited location

    CASE STUDY: UBER

  • GOOGLE + UBER = ?

  • HOW CAN YOU IMPLEMENT THIS IN YOUR BUSINESS?

    IN GROUPS OF TWO DISCUSS THE NEXT 5 MINUTES

  • CASE STUDY: DROPBOX

  • CASE STUDY: DROPBOX

    WHAT ARE THEY DOING?Cloud based storing and sharingAvailable on desktop and mobile devicesFree and paid plans

  • CASE STUDY: DROPBOX

  • CASE STUDY: DROPBOX

  • CASE STUDY: DROPBOX

  • HOW CAN YOU IMPLEMENT THIS IN YOUR BUSINESS?

    IN GROUPS OF TWO DISCUSS THE NEXT 5 MINUTES

  • LOCAL CASE STUDY: HOODFOODGUIDE.COM

  • TEASER LAUNCH WITH SIMPLE CALL TO ACTION

  • TEASER LAUNCH WITH SIMPLE CALL TO ACTION

  • CASE STUDY: HOOD FOOD GUIDE

    A FEW WORDS FROM TOM NIJAM

  • BOOKS TO GET YOU THINKING

    NOT DONE WITH YOU YET!

  • SEAN ELLIS: GROWTH ENGINES

  • G. WEINBERG / J. MARES: TRACTION

  • ERIC RIES: THE LEAN STARTUP

  • PETER THIEL: ZERO TO ONE

  • ASK : RYAN LEVESQUE

  • UPGRADE YOUR NECKTOP

    HOW TO READ ONE BOOK A MONTH Install Kindle on your phone Put it on flight mode? Read 5% every day Monday to Friday

  • FREE WEBSITE EVALUATION: SCALEUP.COM.AU

    OH NO, I RAN OUT OF MATERIAL!

  • FINAL WORDS FROM JERRY SEINFELD

    http://www.youtube.com/watch?v=uHWX4pG0FNY

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