45
Introduction to Typography 09/5/2013 Typography I Introduction to Typography

Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

Embed Size (px)

Citation preview

Page 1: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

Introduction to Typography

09/5/2013 Typography I Introduction to Typography

Page 2: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

What is Typography?

The art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning).

Text is designed to create a readable, coherent, and visually satisfying whole composition that works together

Type design is a closely related craft, which some consider distinct and others a part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers.

Page 3: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Identity

Page 4: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Identity

Page 5: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Publications

Page 6: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Publications

Page 7: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Publications

Page 8: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Publications

Page 9: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Publications

Page 10: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Publications

Page 11: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Publications

Page 12: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Publications

Page 13: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Publications

Page 14: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Publications

Page 15: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Posters

Page 16: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Posters

Page 17: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Posters

Page 18: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Posters

Page 19: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Posters

Page 20: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Posters

Page 21: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Posters

Page 22: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Posters

Page 23: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Posters

Page 24: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Posters

Page 25: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Posters

Page 26: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Posters

Page 27: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Posters

Page 28: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Packaging

Page 29: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Packaging

Page 30: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Packaging

Page 31: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Packaging

Page 32: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Packaging

Page 33: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Packaging

Page 34: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Packaging

Page 35: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Packaging

Page 36: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Websites

Page 37: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Websites

Page 38: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Websites

Page 39: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Websites

Page 40: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Websites

Page 41: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

Examples of Typography: Websites

Page 42: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

History of Typography

Hieroglyphics

Cunieform

Illuminated manuscripts(5th to 15th centuries)

Manual illustration (1800s)

09/5/2013 Typography I Introduction to Typography

Page 43: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

History of Typography

Johannes Gutenberg invented the printing press in ~1430s.

It was the first mass-manufacturing assembly line. It made publication much more affordable and faster than manually copying texts.

Gutenberg’s press ushered in the era of mass communication.

First book ever printed: Gutenberg Bible.

09/5/2013 Typography I Introduction to Typography

Page 44: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

Current State of Typography

09/5/2013 Typography I Introduction to Typography

Page 45: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

The Ubiquitous Grid

In graphic design, a grid is a structure made up of a series of intersecting straight guide lines used to structure content. The grid serves as a framework on which a designer can organize graphic elements (images, paragraphs) in a rational, easy to absorb manner. A grid can be use to organize graphic elements in relation to a page, in relation to other graphic elements on the page, or relation to other parts of the same graphic element or shape.

09/5/2013 Typography I Introduction to Typography