Product D

esign

The IRRESISTIBLE

AT FIRST GLANCE

Book Performing on form

You want your products to hit target. Every time. So you address human and business needs in a process of user-driven innovation. So far, so good.

But imagine that crucial moment when your product fi nally stands on the shelf before the consumer. You have secured the right market position and usability. But does your product also ooze instant appeal? And fresh, irresistible magic?

At Designit, we regard form and expression as an integral part of strategic design. No matter how fl awless your value proposition, your product will stay on the shelf unless it instantly appeals to your target segment. First impressions count. Really.

This book shows how we perform on form during those fi rst, crucial seconds. Every product aims to captivate. Entice. And deliver instant, emotional impact. Having mastered this moment, we allow the products to reveal their true value. Every time.

performance

FORM is key to your

p.4p.4

In every product lies

USER-DRIVEN INNOVATION

Users want meaningful value propositions that anticipate their unique needs. They want to fall in love with a product time and time again as they discover and rediscover its intuitive value. Users want a value-added experience – more than instant appeal. How do you perform on value? You identify explicit and latent needs and understand user context and behaviour. Then you transform new insight into products that provide powerful, intuitive solutions to meet user needs.

At Designit, we create value in multi-disciplinary teams, bringing together designers, engineers, psychologists and human factors experts in a holistic approach. We involve users at key stages to confirm assumptions and hit target.

With this approach, we create value for users before business and generate far greater market impact. By performing on form and value, our product design doesn’t just look great, but also delivers real value to real people. Every time.

Don’t be fooled. Although this book focuses on form, user-driven innovation lies behind each of our product designs.

p.36

Tabletconcept

Social media meets family life in the new backbone of family communication and home management.

TELECOM

URBAN

novero

TheFirstOne hands-free mobile phone headset – fit for the street and the catwalk.

p.8

Grundig

Mobile phone concepts – new designs for new territories.

p.86

Wave

Mobile phone concept – designed to appeal to the high-end consumer.

p.12

Bang & Olufsen

BeoCom 3 – a style icon for business or pleasure.

p.40

DALI

Motif – loudspeakers that deliver high-quality sound and contemporary design.

p.42

Polycom

KIRK 5020 – an elegant and robust business phone for the busy office worker.

p.44

Alien

Remote control with wireless headphones – conceptualdesign that allows you to enjoy watching TV without disturbing others.

p.48

Grundig

Mobile phone concepts – connecting products with personalities.

p.58

Hum

Wireless loudspeakers – simply plug in to listen. Concept design that speaks volumes.

p.64

Freecom

MusicPal internet radio – combining convenience and quality.

p.72

Loewe

Connect – TV concept that moves home entertainment in new directions.

p.80

Cello

TV concept – bringing the elegance of a string quartet straight to your living room.

p.88

TypeShare

Keyboard concept – meeting your individual needs through customisation.

p.94

Stelton

Guaranteeing design consistency across product ranges.

p.32

DryOff

Body drier concept – no more towels, just warm, clean air.

p.46

Clean

Shaver – fresh and friendly concept design that invigorates your bathroom experience.

p.54

Porcupine

Inspired bynature, created for design lovers. Far more than a storage solution.

p.56

Slights OnePiece glasses

A titanium revolution – outstanding flexibility without hinges or screws.

p.62

Fiskars

Nexus, Verve and Avanti – expressive tableware to style your everyday.

p.70

AFA JCDecaux

Urban trashcan – designed for the modern metropolis.

p.90

CONSUMER ELECTRONICS

LIGHTING

CON TENTS

HEALTHCARE

LIFESTYLE

AKG

Futuristic range of gaming headsets and music headphones – bold statements for fast-moving home entertainment.

p.74

Huawei

Flexible wireless USB adapter and USB cable and stick modem – making it easier to go online anywhere, anytime.

p.34

Cube

Homeware concept – the stylish cube holds different devices, such as an alarm clock or radio.

p.14

KIRK

Meet a modern classic – KIRK Fd2 phone brings beauty to your home.

p.68

novero

TheFirstOne product packaging and brand identity – design excellence on a pedestal.

p.76

Jabra

A wireless office headset offering freedom and functionality.

p.82

Microsound

Microsound Pilot – a discreet, digital alternative to traditional hearing aids.

p.96

Bang & Olufsen Medicom

Asmair® inhaler – offering emotional appeal and optimum usability to people with asthma.

p.10

Novo Nordisk

Next Generation FlexPen® – the latest version of the world’s best-selling insulin delivery device.

p.52

Georg Jensen

Vertica homeware range – for the design conscious consumer who aims high.

p.16

Basic

Wrist watch concept – in reaction to today’s multi-functionalism, this watch only tells the time.

p.22

Panther

Microwave concept – minimalist look with maximalfunctionality.

p.24

Pier

Outdoor street light – luminary conceptual design positioning brands in the spotlight.

p.28

Louis Poulsen

LP Knap – outdoor lighting that illuminates the urban landscape.

p.38

Chaplin

Lamp concept – no screws, no mess. Just polymer fibre felt, 100% recycled from used water bottles.

p.50

Thorn Lighting

Graffiti – sleek indoor lighting that hits market needs spot on.

p.84

Retro

Internet radio concept – combining nostalgic style with contemporary technology.

p.100

p.20

AKG

Full range of headphones designed to satisfy a craving audience from professional musicians and gamers to hi-fi aficionados.

p.26

novero

Lexington Bluetooth headset – super sound wrapped in superior materials. Style at work. Style at play.

p.18

AKG

Demonstrating superiority in performance and style – introducing a new line of AKG headphones.

p.60

Mobile concept

The future of mobile communica-tion. Access the right information at the right time – anywhere.

p.66

novero

TheTalkyOne – fast and stylish Bluethooth speakerphone for superior sound on the road. Designed for a demanding audience.

p.30

People of LavaSweden

Scandinavian high-end TV set based on the Android platform. Designed to transform the way we watch television.

p.78

Monolit

Washbasin concept that integrates mixer in bowl in an aesthetic and hygienic solution.

p.92

Becker

Intelligent design and sophisticated technology combined to bring you reliably and quickly to your destination.

p.98

Ardor

A style conscious stove guaranteed to keep you warm. To be used with wood by the modern minimalist.

p.102

Libratone

Beat wireless speaker – amplify your freedom in style.

novero

TheFirstOne hands-free mobile phone headset – fi t for the street and the catwalk.

p.8

p.10

Bang & Olufsen Medicom

Asmair® inhaler – offering emotional appeal and optimum usability to people with asthma.

p.12

Wave

Mobile phone concept – designed to appeal to the high-end consumer.

p.14

Cube

Homeware concept – the stylish cube holds different devices, such as an alarm clock or radio.

p.16

Georg Jensen

Vertica homeware range – for the designconscious consumer who aims high.

p.18p.18

p.18

AKG

Demonstrating superiority in performance and style – introducing a new line of AKG headphones.

See the creative process for the AKG professional headphones on video here:vimeo.com/designit

p.20

p.20

AKG

Full range of headphones designed to satisfy a craving audience from professional musicians and gamers to hi-fi afi cionados.

See the creative process for the AKG professional headphones on video here:vimeo.com/designit

p.22

Basic

Wrist watch concept – in reaction to today’s multi-functionalism, this watch only tells the time.

p.24

Panther

Microwave concept – minimalist look with maximalfunctionality.

p.26

p.26

novero

Lexington Bluetooth headset – super sound wrapped in superior materials. Style at work. Style at play.

Lights outdoors

p.28

Pier

Outdoor street light – luminary conceptual design positioning brands in the spotlight.

p.30

p.30

People of LavaSweden

Scandinavian high-end television based on the Android platform. Designed to transform the way we watch television.

See the creative process for the LAVA TV on video here:vimeo.com/designit

Stelton classic > 209 Check-in Bag, small > EVA with waterrepellant nylon, clear PVC

Stelton i:cons > 205 Pocket knife >Stainless steel, plastics and silicone

Stelton i:cons > 202 Card holder > 18/8 Stainless steel, fi bre composite

Stelton i:cons > 208 Luggage tag > 18/8 Stainless steel, fi bre composite

Stelton classic > 1202 Paper towel holder > Stainless steel, ABS, silicone

Stelton classic > 565 Super Charger > Stainless steel and plastics

Stelton i:cons > 204 Pillbox > 18/8 Stainless steel, fi bre composite

Stelton i:cons > USB memory stick > 18/8 Stainless steel, silicone

Stelton i:cons > 206 ID card holder > 18/8 Stainless steel, fi bre composite

Stelton i:cons > 207 Cigarette case > 18/8 Stainless steel, fi bre composite

Design DNA runs in the family

Stelton 21st > 308 Bowl, small > Stainless steel and rubber

Stelton 21st > 304 Thermo mug > Bone china

Stelton 21st > 307 Serving set, small > Stainless steel

Stelton 21st > 310 Snack bowl > Stainless steel and rubber

Novelties Spring/Summer 2009 > 567-1 To Go Breeze > Clear Acryl, black PP top

Stelton 21st > 303 Water jug > Stainless steel, ABS plastic, rubber

Stelton 21st > 309 Bowl, medium > Stainless steel and rubber

Novelties Spring/Summer 2009 > 1600-1 Shopper, black > Plastic and nylon

p.32

Stelton

Guaranteeing designconsistency across product ranges.

p.34

Huawei

Flexible wireless USB adapter and USB cable and stick modem – making it easier to go online anywhere, anytime.

p.36

16:25 Record your favourite TV show

11:34Preparing a meal in the kitchen

21:10Playing games with friends & family

23:47Review today & plan tomorrow

17:55Listening to music from anywhere

p.36

Tablet concept

Social media meets family life in the new backbone of family communication and home management.

p.38

Louis Poulsen

LP Knap – outdoor lighting that illuminates the urban landscape.

p.40

Bang & Olufsen

BeoCom 3 – a style icon for business or pleasure.

DALI wanted to cater more effectively for female consumers. So we conducted in-depth consumer insight and revealed what women really want from a loudspeaker.

By applying this new insight, we produced Motif – a discreet, compact loudspeaker that appeals to both men and women.

p.42

DALI

Motif – loudspeakersthat deliver high-quality sound and contemporary design.

p.44

Polycom

KIRK 5020 – an elegant and robust business phonefor the busy offi ce worker.

Woooosh!!!

Dry in less than 20 seconds! He couldn’t believe it!!!

DryOff

Body drier concept – no more towels, just warm, clean air.

p.46

p.48

In space no one will hear your screen.

Alien

Remote controlwith wireless headphones – conceptualdesign that allows you to enjoy TV without disturbing others.

p.50

Chaplin

Lamp concept – no screws, no mess. Just polymer fi bre felt, 100% recycled from used water bottles.

p.52

p.52

Novo Nordisk

Next Generation FlexPen® – the latest version of the world’s best-selling insulin delivery device.

p.54

Clean

Shaver – fresh and friendly concept design that invigorates your bathroom experience.

p.56

por·cu·pine (pôr’kyə-pīn’) n. A device to hold magazines, journals and newspapers. A common modern-day fi xture in private homes and company reception lobbies.

por·cu·pine (pôr’kyə-pīn’) n. Any of various rodents of the Old World family Hystricidae or the New World family Erethizontidae, having long, sharp, erectile quills interspersed with coarse hair.

Porcupine

Inspired bynature, createdfor design lovers. Far more than a storage solution.

Smooth criminalACTION HERO

Grundig

Mobile phone concepts – connecting products with personalities.

p.58

p.60

Bank

Budget

Current balance:

432 €

Clothes

180 €

Price: 39 €TAZ Sweatshirt

Size small

Product

info

Match

Clothes

Match clothes

Sam

39€

Purchase

Price: 39 €

Select card and

swipe finger to

purchase

VIS

A

CA

SH

VISA

At the store. Checking the balance on all

accounts before entering the store.

Browsing through the selection, augmenting

the product information to find something that

will fit the daughter.

Picture the sweater on the person it’s meant for

by selecting from the contacts.

At the cashier. Selecting a

payment method and authorizing the payment

from the phone while the gift is being wrapped.

What’s next on the to do list..

RETAIL

Finding a birthday

present

p.60

Mobile concept

The future of mobile communica-tion. Access the right information at the right time – anywhere.

p.62 Look! No hinges...

Slights OnePiece glasses

A titanium revolution – outstanding fl exibility without hinges or screws.

p.64

Hum

Wireless loudspeakers – simply plug in to listen. Concept design that speaks volumes.

p.66p.66

p.66

novero

TheTalkyOne – fast and stylish Bluethooth speakerphone for superior sound on the road. Designed for a demanding audience.

Rea

ch f

or

sim

plic

ity

p.68

KIRK

Meet a modern classic – KIRK Fd2 phone brings beauty to your home.

p.70

Fiskars

Nexus, Verve and Avanti – expressive tableware to style your everyday.

p.72

Freecom

MusicPal internet radio – combining convenience and quality.

sound

p.74

AKG

Futuristic range of gaming headsets and music headphones – bold statements for fast-moving home entertainment.

p.76

novero

TheFirstOne product packaging and brand identity– design excellence on a pedestal.

p.78

p.78

Monolit

Washbasin concept that integrates mixer in bowl in an aesthetic and hygienic solution.

p.80

Loewe

Connect – TV concept that moves home entertainment in new directions.

Redesigning soundTo stay ahead of the game, Jabra asked Designit to create a new wireless headset.

Perfect fitWe delivered heavyweight design in lightweight form. The ergonomic headset, weighing just 15 grams, ensures a perfect fi t.

Wireless freedomT5330 delivers four hours of Bluetooth freedom and 100 hours on standby. Jabra customers can now enjoy the latest wireless technology in cutting-edge design.

p.82

Jabra

A wireless offi ce headset offering freedom and functionality.

p.84

Thorn Lighting

Graffi ti – sleek indoor lighting that hits market needs spot on.

made for you

made for you

p.86

Grundig

Mobile phone concepts – new designs for new territories.

p.88

Cello

TV concept – bringing the elegance of a string quartet straight to your living room.

p.90

AFA JCDecaux

Urban trash can – designed for the modern metropolis.

p.92p.92

p.92

Becker

Intelligent design and sophisticated technology combined to bring you reliably and quickly to your destination.

See the creative process for the Becker navigation devices on video here:vimeo.com/designit

p.94

TypeShare

Keyboard concept – meeting your individual needs through customisation.

OBJECT OFDESIRE How do you overcome the stigma attached to hearing aids?

Transform an object of necessity into an object of desire.

p.96

Microsound

Microsound Pilot – a discreet, digital alternative to traditional hearing aids.

p.98

p.98

Ardor

A style conscious stove guaranteed to keep you warm. To be used with wood by the modern minimalist.

p.100

Retro

Internet radio concept – combining nostalgic style with contemporary technology.

p.102

p.102

Libratone

Beat wireless speaker – amplify your freedom in style.

HOW SOUND IS SUPPOSED TO SOUND

See the creative process for the Libratone speakers on video here:vimeo.com/designit

p.104

designit.com

Designit is one of Europe’s largest and most international strategic design consultancies.

Our offi ces are located in Aarhus, Copenhagen, Gothenburg, Oslo, Munich, Paris, London and Shanghai.

By combining human needs with strategy, Designit acts as an agent of change for society and business.