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Copyright 2012 by TreDigital, LLC Reproduction and/or distribution of any part or entirety of this document is prohibited without written authorization by TreDigital. Tapping into the Holidays A few ideas to "spruce up" your brand

Is your marketing ready for the holidays

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Page 1: Is your marketing ready for the holidays

Copyright 2012 by TreDigital, LLCReproduction and/or distribution of any part or entirety of this document is prohibited

without written authorization by TreDigital.

Tapping into the Holidays

A few ideas to "spruce up" your brand

Page 2: Is your marketing ready for the holidays

• Retail Sales reach their peak in the week leading to Christmas day

• US consumers will spend over $60B shopping in the last quarter of 2012, 47% of this online

• Consumers are 35% more likely to click on Holiday items

…But Holidays are ALREADYSo commercialized?

Page 3: Is your marketing ready for the holidays

…. How can YOU tap into the holidays?

Page 4: Is your marketing ready for the holidays

Customize your branding

Holiday branded cover Profile Picture for Facebook, Twitter, Google Plus, etc

Create Holiday Thumbnails for your app

Funny videos to YouTube (Hint: try Holiday jingle)

Update front page for your blog

Page 5: Is your marketing ready for the holidays

Join the Holiday Conversation

Play with Holiday Hashtags (#Christmas is the trending hashtag)

Create Holiday ideas board on Pinterest Start a Holiday theme on Facebook (e.g.

Holiday Tip Tuesday)

Create at least one Holiday related blog post

Page 6: Is your marketing ready for the holidays

Participate in Giving

Support charitable hashtags (e.g. #adoptafamily)

Ask followers to support your favorite charity

Feature your favorite charity on Pinterest

Page 7: Is your marketing ready for the holidays

Celebrate your top fansSend card to your top fans and customers Feature your top supporters in your blog and

Social Media posts

Send gifts (virtual gifts work too!)

Offer special/surprise discounts

Create a short YouTube video to celebrate your fans

Page 8: Is your marketing ready for the holidays

Year in Review

Reflect on your successes and missed opportunities

Set goals for next year and share them

Remind fans to check back for after holiday opportunities and deals

Page 9: Is your marketing ready for the holidays

Happy Holidays

!!!