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Copyright 2012 by TreDigital, LLCReproduction and/or distribution of any part or entirety of this document is prohibited
without written authorization by TreDigital.
Tapping into the Holidays
A few ideas to "spruce up" your brand
• Retail Sales reach their peak in the week leading to Christmas day
• US consumers will spend over $60B shopping in the last quarter of 2012, 47% of this online
• Consumers are 35% more likely to click on Holiday items
…But Holidays are ALREADYSo commercialized?
…. How can YOU tap into the holidays?
Customize your branding
Holiday branded cover Profile Picture for Facebook, Twitter, Google Plus, etc
Create Holiday Thumbnails for your app
Funny videos to YouTube (Hint: try Holiday jingle)
Update front page for your blog
Join the Holiday Conversation
Play with Holiday Hashtags (#Christmas is the trending hashtag)
Create Holiday ideas board on Pinterest Start a Holiday theme on Facebook (e.g.
Holiday Tip Tuesday)
Create at least one Holiday related blog post
Participate in Giving
Support charitable hashtags (e.g. #adoptafamily)
Ask followers to support your favorite charity
Feature your favorite charity on Pinterest
Celebrate your top fansSend card to your top fans and customers Feature your top supporters in your blog and
Social Media posts
Send gifts (virtual gifts work too!)
Offer special/surprise discounts
Create a short YouTube video to celebrate your fans
Year in Review
Reflect on your successes and missed opportunities
Set goals for next year and share them
Remind fans to check back for after holiday opportunities and deals
Happy Holidays
!!!