ISO 26000 : A futura norma de Responsabilidade Social · USS Congress USS Minnesota CSS Virginia USS Monitor Madeira Ferro Custo “Meus caros, aí vem o grande ... 4 25 16 16 8 7

1Social ResponsibilitySão Paulo1º semestre de 2006

ISO 26000ISO 26000::A futura norma deA futura norma de

ResponsabilidadeResponsabilidade

SocialSocial

Uma visão atual!Uma visão atual!


Os primeiros passos: parecia óbvio!Os primeiros passos: parecia óbvio!


TTíínhamos poucos amigos no comenhamos poucos amigos no come çço ...o ...

[...] we are concern that despite ISO’s good intention,a guidance standard, once in the public domain, could beapplied as the basis for claims. (Social Accountability in 17 Jun. 2004)

With great concern I as member of ISO Council have noticed that the way of handling the general ISO rules and the specific conditions for the work of the WG given by TMB was dissatisfyingand has led to unproductive, time-wasting and frustrating discussions at the Salvador meeting, e. g. there was no exact guidance on which participants had a right to vote. It was reported to me that in several voting no differentiation was made between the nominated experts, the representatives of liaison organizations and observers.(DIN General Manager)


Entendendo o problema da ISOEntendendo o problema da ISO


O fim dos barcosde madeira:a batalha de

Hampton Roads

8 a 9 março de 1862o poderio de fogo do

encouraçado CSS Virginia

1

10

100

1000

10000

100000

1000000

USSCumberland

USS Congress USSMinnesota

CSS Virginia USS Monitor

Madeira Ferro Custo

“Meus caros, aí vem o grande bicho-papão sulino, construído para nos assustar. Assumam seus postos, e lhes garanto que bastará uma boa salva de tirosde nossa galante fragata para conquistá-lo!”Com. Joseph Smith do USS Cumberland

Nos Estados Unidos


O debate continua com navios ...O debate continua com navios ...


Qual o custo de adequaQual o custo de adequa çção ão ààs normas ISO s normas ISO ? ?

Additional Plant or Equipment

62

14

3

32

6

0

10

20

30

40

50

60

70

Share of investments costs

Nub

er o

f firm

s

One-time Product Redesing

70

17

5 3 10

10

20

30

40

50

60

70

80

Share of investment costN

umb

er o

f firm

s

Mean=19,32% Mean=12,06%


E a culpa é nossa ....E a culpa é nossa ....

The ISO Committee on Developing Countries (ISO/DEVCO) wasEstablished in 1961. Regarding the developoment in the fieldof the Social Responsibility the objetives are to recommend measuresto assist them in defining their needs and requirements without anydamage on the fair trade. The standard shall be seen as an threat.(US delegate during Stockholm preconference)

US offical position before Stockholm


Quem paga a conta ?Quem paga a conta ?

Os países em desenvolvimento pagam 50% das despesas.

68 83

643

1942

0

500

1000

1500

2000

2500

SC WG

Developing Industrialized

Liderança


Os fatosOs fatos


Um caso curioso: Papel e Celulose!Um caso curioso: Papel e Celulose!


[...] e a famosa marca feminina.[...] e a famosa marca feminina.

O papel foi produzido no Canadá!


Quem pagou o pato?Quem pagou o pato?

Por que nós?


Que produtos os países exportam ?Que produtos os países exportam ?

Year

Importações

2002199819941990198619821978

11,5

11,0

10,5

10,0

9,5

9,0

8,5

8,0

Actual

Fits

Forecasts

Variable

Índice toxicidade América Latina - ImportaçãoLinear Trend Model

Yt = 10,6337 - 0,0922556*t

Year

Exportações

2002199819941990198619821978

8,25

8,00

7,75

7,50

7,25

7,00

6,75

6,50

Actual

Fits

Forecasts

Variable

Índice toxicidade América Latina - ExportaçõesLinear Trend Model

Yt = 7,43368 + 0,00774436*t


Um paradoxo !Um paradoxo !

Existem

pouc

as no

rmas

socioa

mbienta

is!


Quem usa as certificações?Quem usa as certificações?

8

9

12

16

30

52

87

120

125

324

Poland

Turkey

Spain

Thailand

Vietnam

Pakistan

Brazil

China

India

Italy

Top ten countries forSA 8000certificates

Algum país rico aqui ?


Uma pesquisa interessanteUma pesquisa interessante


Análise de ClusterAnálise de Cluster

RPC

Pontos

400003000020000100000

25

20

15

10

5

Venezuela

USA

UK

T hailand

S witzerland

Sweden

Spain

S outh Africa

S ingapore

S t. Lucia

Russian Federation

Poland

Philippines

Norway

Netherlands

M orocco

M exico

M alaysiaKenya

Japan

ItalyIsrael

Ireland

Iran

India

Hungary

Germ any

France

F inland

Ecuador

Denm arkCosta R icaC olom bia

China

C hileC anada

Brazil

Austria

Argentina

Matrix Plot of Pontos vs RPC

R PC 3330,8636 26111,7647 13261,0000

Pontos 19,1364 16,5882 18,0256

Variable C luster1 C luster2 Grand centroid

Tot

al P

onto

sPaíses em desenvolvimento que querem a ISO 26000

Ricos que querem a ISO 26000


A legitimidade das exportações latinasA legitimidade das exportações latinas

C e r t i f i c a t io n s 1 4 0 0 0 + 9 0 0 0


Uma oportunidade únicaUma oportunidade única


Quem participa das reuniões da ISO?Quem participa das reuniões da ISO?

41

12

3

40

0

4

25

16 16

8 7

28

0

5

10

15

20

25

30

35

40

45

Industry Government NGO's Consultants Labor Others

TC 207 WG SR


Que outra organizaQue outra organiza çção pode convergir ão pode convergir tantos patantos pa ííses em torno da RS.ses em torno da RS.

21

32

22 22

0

5

10

15

20

25

30

35

Salvador Meeting Bangkok Meeting

Developing Industrialized


E tantos E tantos stakeholderdsstakeholderds ..


CapilaridadeCapilaridade

Countries with Mirror Committees15 millions of people evolved.


BalançoBalançoCAGChairs Advisory Group

TG-1Funding and Stakeholder EngagementConvenor: Anders SköldCo-convenor: Bernardo Cazadilla

TG-2CommunicationConvenor: H. TomitaSecretary: S. TepatanapongCo-Secretary: O. Di Pino

TG-3Operational ProceduresConvenor: Tom RotherhamCo-convenor: Sophie Clivio

TG-4Scope, SR Context &

SR Principles

TG-5Guidance on core

SR subjects/issues

EDITINGCOMMITTEEProject Editor:Deni Greene

FTFSTTFLeader: D.

Pasce

TG-6Guidance for

Organization onimplementing SR

Strategic Task Groups Standard Setting Task Groups

ISO/TMB/WG SRChair: J.Cajazeira

Vice-Chair: S. SöderbergSecretary: K. Sandberg

Co-Secretary: E. São Thiago

Liaison


SA 8000

Ethos

Quality Awards

AA 1000

Agenda 21

Metas do Milênio

Projeto Sigma

GRI

Normas ISO

Pacto Global

The Natural Step

Principios da FSC

(Forest Stewardship

Council)

Diretrizes OCDE para

Multinacionais

Dow Jones

Sustainability Index

? ??

A ISO pode ajudar?A ISO pode ajudar?


Como ?Como ?

? ??

ISO 26.000


Preparando o time.Preparando o time.


Como será a norma?Como será a norma?


TheThe dreamdream teamteam


Treinamento em força e agilidadeTreinamento em força e agilidade


Os caminhos até hoje ...Os caminhos até hoje ...


Bem ... até que estamos conseguindo Bem ... até que estamos conseguindo alguns amigos!alguns amigos!


Dear Jorge,A month having passed since the SR WG meetings, it is clear to all that the meetings were a success. The Japanese people concerned, from industry and elsewhere, are very pleased.I know that this result is due to your leadership. (Hiroo Wakai – Japão)

Standardizing Corporate Social Responsibility From May 15 to 19, Jason Morrison attended the third plenary meeting of the ISO Working Group on Social Responsibility in Lisbon, Portugal. The meeting focused on addressing the more than 3,000 written comments submitted on the first Working Draft of the ISO standard on Social Responsibility (dubbed ISO 26000). One key outcome of the meeting was provisional text for the standard’s scope, which now has the International Standard providing “guidance to organizations on:

•The principles, practices and issues relating to social responsibility, •Integrating and implementing social responsibility throughout the organization and its sphere of influence including its supply chain, •Identifying and engaging with stakeholders, •Communicating commitments and performance relating to social responsibility, and

•The contribution of the organization to sustainable development."

Reflecting on the outcome of the meeting, Morrison said, "If this tentatively agreed-upon scope for the standard remains unchanged, and if the guidance provided in the subsequent clauses of the document delivers on this scope, ISO 26000 will be the most significant and meaningful standard ISO has ever produced."

Morrison at the ISO meeting


However far the ISO SRWG

process is able to go, it

does seem likely that the

concept of social

responsibility will be

changed forever.(GRI – after Bangkok)



[email protected]

www.iso.org/sr

Documents

ISO 26000 : A futura norma de Responsabilidade Social · USS Congress USS Minnesota CSS Virginia USS Monitor Madeira Ferro Custo “Meus caros, aí vem o grande ... 4 25 16 16 8 7