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02 February 2007 MATS324/iso9000-qfd.ppt ISO 9000 series QFD: Quality Function Deployment MST326 lecture 4

ISO9000 QFD

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كيف تصممم بيت الجودة طبقا لمتطلبات المواصفه الدولية ايزو 9001

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Page 1: ISO9000 QFD

02 February 2007 MATS324/iso9000-qfd.ppt

ISO 9000 series

QFD: Quality Function Deployment

MST326 lecture 4

Page 2: ISO9000 QFD

02 February 2007 MATS324/iso9000-qfd.ppt

Drivers for Quality Management

• fundamental foundation foreffective business practice isgood customer-supplier relationships

• After WWII, increasing requirement for inspection of products and documentation of procedureso defence (US MIL-Q-9858a and NATO AQAP)o space (NASA QSR)o nuclear and power generation

Page 3: ISO9000 QFD

02 February 2007 MATS324/iso9000-qfd.ppt

• At first, each customer would auditsuppliers practices and procedures

• need for a widely accepted single route to company-wide certification identified

• national standards for specific products define minimum specifications

Drivers for Quality Management

Page 4: ISO9000 QFD

02 February 2007 MATS324/iso9000-qfd.ppt

BS 5750 (1979)

• United Kingdom in 1979: BS5750 - Quality Management and Systems

• developed to permit a company to document its commitment to quality and the standard of its quality systems.

Page 5: ISO9000 QFD

02 February 2007 MATS324/iso9000-qfd.ppt

ISO 9000:1987 series• International Organisation for Standards

(ISO) adopted a series of quality standards, ISO 9000:1987

• based on BS5750

• strongly influenced by the US Department of Defence Military Standards (MILspecs).

• initial version was focused on quality control using retroactive checkingand corrective actions.

Page 6: ISO9000 QFD

02 February 2007 MATS324/iso9000-qfd.ppt

ISO 9000:1994 series• ISO 9000 was revised in 1994

• greater emphasis on quality assurance via preventive actions.

• required evidence of compliance with documented procedures

• tended to create a significant volume of associated procedure("do it as you document it") manuals and bureaucracy. 

Page 7: ISO9000 QFD

02 February 2007 MATS324/iso9000-qfd.ppt

QS-9000

• Ford, Chrysler, General Motors and other automotive/truck manufacturers identified deficiencies in ISO9000:1994

• undertook a re-interpretation and extension to develop QS-9000

• additionally addressed continuous improvement, manufacturing capability and production part approval processes.

Page 8: ISO9000 QFD

02 February 2007 MATS324/iso9000-qfd.ppt

ISO9000:2000 series

• moved towardsprocess performance metrics

• reduced the need fordocumented procedureswhere clear evidence existsthat the process is working well. 

Page 9: ISO9000 QFD

02 February 2007 MATS324/iso9000-qfd.ppt

ISO9000:2000 series• standards provide criteria for companies to

• "certify" their quality managemento recertification is required every three years

• achieve "registration" by third-party auditor. 

• the systemo verifies practice and processeso provides objective 3rd party validationo enables benchmarking. 

Page 10: ISO9000 QFD

02 February 2007 MATS324/iso9000-qfd.ppt

ISO9000:2000eight quality management principles

oCustomer focus o Leadership o Involvement of people o Process approach o System approach to management oContinual improvement o Factual approach to decision making oMutually beneficial supplier relationships o The next step

Page 11: ISO9000 QFD

02 February 2007 MATS324/iso9000-qfd.ppt

ISO9000:2000 series• Four primary

Quality Management Standards (QMS):o ISO 9000: QMS - Fundamentals and

Vocabulary (recommended reading) o ISO 9001: QMS - Requirements

(required standard) o ISO 9004: QMS - Guidance

for Performance Improvement (recommended reading)

o ISO19011: Guidelines on Quality and Environmental Auditing

Page 12: ISO9000 QFD

02 February 2007 MATS324/iso9000-qfd.ppt

ISO9000:2000 structure

• Four major sectionsoManagement ResponsibilityoResource Managemento Product RealisationoMeasurement, Analysis and Improvement

• Divided into 21 elements

Page 13: ISO9000 QFD

02 February 2007 MATS324/iso9000-qfd.ppt

ISO9000 structure I

Management Responsibility 1. management commitment

2. customer focus

3. quality policy

4. planning

5. administration

6. management review

Page 14: ISO9000 QFD

02 February 2007 MATS324/iso9000-qfd.ppt

ISO9000 structure II

Resource Management 7. provision of resources

8. human resources

9. facilities

10.work environment

Page 15: ISO9000 QFD

02 February 2007 MATS324/iso9000-qfd.ppt

ISO9000 structure III

Product Realisation 11. planning of realisation processes

12.customer-related processes

13.design and/or development

14.purchasing

15.production and service operations

16.control of measuring and monitoring devices

Page 16: ISO9000 QFD

02 February 2007 MATS324/iso9000-qfd.ppt

ISO9000 structure IV

Measurement, Analysis and Improvement 17.planning

18.measurement and monitoring

19.control of nonconformity

20.analysis of data

21. improvement

Page 17: ISO9000 QFD

02 February 2007 MATS324/iso9000-qfd.ppt

QMS costs

• costs of certification may be considerable.o Evans and Lindsay [page 137] suggest

• registration audit may cost US$10-40K• training and documentation of order of US$100K.

o recording of the activities of the companycan save money:  the data used to

• inform individual changes• underpin continuous improvement programs• invaluable as evidence in the event of litigation

Page 18: ISO9000 QFD

02 February 2007 MATS324/iso9000-qfd.ppt

Consequent upon ISO9000...• DuPont

o increased on-time deliveries from 70-90%o decreased cycle times from 15 to 1.5 dayso increased first-pass yields from 72 to 90%o reduced number of test procedures by 1/3.

• Toronto Plastics (Canada)o reduced defects/1000 from 150 to 15 in 1 year

• Delcor Homes (Michigan builder)o reduced correctable defect rates

from 27.4 to 1.7 in just two years.

Page 19: ISO9000 QFD

02 February 2007 MATS324/iso9000-qfd.ppt

Other relevant standards I ...• ISO 10006    project management

• ISO 10007    configuration management

• ISO 10012    measurement systems

• ISO 10013    quality documentation

• ISO/TR 10014  managing economics of quality

• ISO 10015    training

• ISO 17799    security

• ISO 19011    auditing

Page 20: ISO9000 QFD

02 February 2007 MATS324/iso9000-qfd.ppt

Other relevant standards II ...

• ISO/TS 16949  automotive suppliers

• ISO 17021 part one: conformity assessment ... for bodies providing audit/certification of management systems

Page 21: ISO9000 QFD

02 February 2007 MATS324/iso9000-qfd.ppt

Other relevant standards III ...

• BS 8300:2001 Design of buildings and their approaches to meet the needs of disabled people

• BS 8887-1:2006 Design for manufacture, assembly, disassembly and end-of-life processing (MADE).General concepts,process and requirements

Page 22: ISO9000 QFD

02 February 2007 MATS324/iso9000-qfd.ppt

BS 7000 Design Management Systems.

1. Guide to managing innovation

2. Guide to managing the design of manufactured products

3. Guide to managing service design

4. Guide to managing design in construction

5. Guide to managing obsolescence

6. Managing inclusive design. Guide

10. Glossary of terms used in design management

Page 23: ISO9000 QFD

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Product design for SMEs

• BS 7373-1:2001 Guide to the preparation of specifications.

• BS 7373-2:2001 Product specifications. Guide to identifying criteria for aproduct specification and to declaring product conformity

• BS 7373-3:2005 Product specifications. Guide to identifying criteria for specifying a service offering

Page 24: ISO9000 QFD

02 February 2007 MATS324/iso9000-qfd.ppt

Quality Function Deployment

• A systematic method for transferring customer wants/needs/expectations into product and process characteristics

• Developed by Shigeru Mizuno (1910-1989) and Yoji Akao (b.1928) in Japano hinshitsu kino tenkai

Page 25: ISO9000 QFD

02 February 2007 MATS324/iso9000-qfd.ppt

Quality Function Deployment

• Excellent tool for communication between cross-functional groups

• Provides a common basis foro Integrated Product Developmento Simultaneous Engineeringo Concurrent Engineering

Page 26: ISO9000 QFD

02 February 2007 MATS324/iso9000-qfd.ppt

Quality Function Deployment

• QFD work divides into four partsomarket analysis to establish needs and

expectationso examination of competitors abilitieso identification of key factors for successo translation of key factors into product and

process characteristics

Page 27: ISO9000 QFD

02 February 2007 MATS324/iso9000-qfd.ppt

Quality Function Deployment

• Conjoint Analysis (market survey)o potential customers asked to rank a

number of product conceptso important factors chosen by factorial design

with two levels(statistical design of experiments)

• Toyota halved design costs and reduced development time by 1/3 after starting to use QFD

Page 28: ISO9000 QFD

02 February 2007 MATS324/iso9000-qfd.ppt

Quality Function Deployment

• Analysis of competitor products shouldo go on continuouslyo subject them to same scrutiny as own

company products

Page 29: ISO9000 QFD

02 February 2007 MATS324/iso9000-qfd.ppt

Quality Function Deployment Product planning

o house of quality

Product designo parts deployment

Process designo process planning

Production designo production planning

Page 30: ISO9000 QFD

02 February 2007 MATS324/iso9000-qfd.ppt

Quality Function Deployment

Cu

stomer A

ttribu

tes

Engineering Characteristics

House of Quality

Key P

rocess Op

erations

Production Requirements

Production Planning

Part C

haracteristics

Key Process Operations

Process Planning

En

gineerin

g Ch

aracteristics

Part Characteristics

Parts Deployment

Page 31: ISO9000 QFD

02 February 2007 MATS324/iso9000-qfd.ppt

Quality Function Deployment

• Product planningowishes of customer transferred to producto evaluation of competitor productso identification of important properties

• Product designo choose best design to fulfil targetso identify critical parts and componentso further R&D if needed

Page 32: ISO9000 QFD

02 February 2007 MATS324/iso9000-qfd.ppt

Quality Function Deployment

• Process designo critical parameters identifiedo process control/improvement methods set

• Production designo design instructions for productiono define measurements, frequency and tools

to be used

Page 33: ISO9000 QFD

02 February 2007 MATS324/iso9000-qfd.ppt

Some URLs for QFD

• http://www.qfdi.org/• http://www.iti-oh.com/cppd/qfd/qfd_basics.htm• http://www.becker-associates.com/qfdwhatis.htm

• http://www.pardee-quality-methods.com/qfdis.html

• http://www.npd-solutions.com/qfd.html• http://www.icqfd.org/