IT for Rural development: One Tambon One ProductIT for Rural development: One Tambon One Product

APAN 2002APAN 2002

Pisuth PaiboonratPisuth Paiboonrat

National Electronics and Computer Technology CenterNational Electronics and Computer Technology Center

Community Products Information ServicesCommunity Products Information Services

Internet TambonInternet TambonInternet TambonInternet Tambon

MahadThai.comMahadThai.comMahadThai.comMahadThai.com

MoIMoIMoIMoIMoACMoACMoACMoAC

AINAINAINAIN

NECTECNECTECNECTECNECTEC

ARSINARSINARSINARSIN

ECRCECRCECRCECRC

BAACBAACBAACBAAC

CustomersCustomers3.5 million3.5 million

CustomersCustomers3.5 million3.5 million

Standard & CertificationStandard & CertificationStandard & CertificationStandard & Certification

Grade-A 2 MGrade-A 2 MGrade-A 2 MGrade-A 2 M

Grade-B 1 MGrade-B 1 MGrade-B 1 MGrade-B 1 M

Grade-C .5 MGrade-C .5 MGrade-C .5 MGrade-C .5 M

RegistrationRegistrationRegistrationRegistration

Farmers 5 MFarmers 5 MFarmers 5 MFarmers 5 M

Products 200Products 200Products 200Products 200

Agriculture Cooperatives 958Agriculture Cooperatives 958Agriculture Cooperatives 958Agriculture Cooperatives 958

Farmer’s Group 3,564Farmer’s Group 3,564Farmer’s Group 3,564Farmer’s Group 3,564

House-wife Group 1,138House-wife Group 1,138House-wife Group 1,138House-wife Group 1,138

7000 Tambon7000 Tambon7000 Tambon7000 Tambon

SelectionSelectionSelectionSelection

Standard & QualityStandard & QualityStandard & QualityStandard & Quality

E-commerceE-commerceE-commerceE-commerce

ThaiTambon.comThaiTambon.comThaiTambon.comThaiTambon.com

Ministry of Ministry of IndustryIndustry

Ministry of Ministry of IndustryIndustry

Dept. of Industrial Dept. of Industrial PromotionPromotionDept. of Industrial Dept. of Industrial PromotionPromotion

SmeThai.netSmeThai.netSmeThai.netSmeThai.net

Community BusinessCommunity BusinessCommunity BusinessCommunity Business

Products Products Products Products

Basketry weavingBasketry weavingBasketry weavingBasketry weaving

FabricFabricFabricFabric

AgricultureAgricultureAgricultureAgriculture

Food preservedFood preservedFood preservedFood preserved

LeathersLeathersLeathersLeathers

HandicraftsHandicraftsHandicraftsHandicrafts

MiscellaneousMiscellaneousMiscellaneousMiscellaneous

TambonTambonTambonTambon

ProductsProductsProductsProducts

Easy CommerceEasy Commerce: : learning new production know-how, standard & qualitylearning new production know-how, standard & quality

e-Commercee-Commerce: : learning market intensivelearning market intensive

Upgrade toUpgrade to e-Commercee-Commerce

Upgrade to e-businessUpgrade to e-business

Agriculture & Food Agriculture & Food preservedpreserved MiscellaneousMiscellaneous HandicraftsHandicrafts FabricFabric Basketry/weavingBasketry/weaving Eco-tourismEco-tourism

ProducersProducers ProductsProducts Standard&qualityStandard&quality MarketingMarketing ConsumersConsumers NetworkingNetworking

Payment Payment gatewaygateway LogisticsLogistics CertificationCertification TaxationTaxation ServicesServices Products R&DProducts R&D

e-Businesse-Business: : Complete production & marketing managementComplete production & marketing management

International International payment gatewaypayment gateway

International International LogisticLogistic ISOISO International International

ServicesServicesMarket places Market places

networksnetworksProduction Production networksnetworks

1T1P data warehouse1T1P data warehouse

Trusted MarkTrusted Mark

CommunityCommunityCommunityCommunity

TeleCenterTeleCenterTeleCenterTeleCenter

ThaiTambonThaiTambonThaiTambonThaiTambon

Data Data WarehouseWarehouse

Community Community sustainabilitysustainability

StakeholdersStakeholdersStakeholdersStakeholders

Bac

k O

ffic

eB

ack

Off

ice

Bac

k O

ffic

eB

ack

Off

ice

E-commerceE-commerceE-commerceE-commerce

Others OutletsOthers OutletsOthers OutletsOthers Outlets

Sustainable

Sustainable

Sustainable

Sustainable

Impr

ove

R&

DIm

prov

e R

&D

Impr

ove

R&

DIm

prov

e R

&D

Stability & SecurityStability & SecurityStability & SecurityStability & Security

Knowled

ge

Knowled

ge

Knowled

ge

Knowled

ge

Enterprise Resource Planning

Enterprise Resource Planning

Enterprise Resource Planning

Enterprise Resource Planning

Mapping DataMapping DataMapping DataMapping Data

Category-1Category-1Category-1Category-1 Category-2Category-2Category-2Category-2 Category-3Category-3Category-3Category-3 Category-...Category-...Category-...Category-...

detailsdetailsdetailsdetails Standard & qualityStandard & quality

KPIKPI

Selected itemsSelected itemsSelected itemsSelected items

Value addedValue added

ThaiTambonThaiTambon

On webOn web

Trade hubTrade hub

evaluationevaluationThai PlazaThai Plaza

Supply chainSupply chain

Value chainValue chain

ClusterCluster

Prototype of Prototype of Thailand Local Thailand Local

ProductProduct

Prototype of Prototype of Thailand Local Thailand Local

ProductProduct

Payment gatewayPayment gatewayDelivery gatewayDelivery gateway

TeleCenterTeleCenter

Eas

y C

omm

erce

Ea s

y C

omm

erce

E-C

omm

e rce

E- C

omm

e rce

E-b

usin

ess

E- b

usi n

ess

Products categoriesProducts categoriesProducts categoriesProducts categories

• Leather GoodLeather Goodss• Agricultural Products and preserved FoodAgricultural Products and preserved Food• Fabric ProductsFabric Products• Basketry/ weavingBasketry/ weaving• Handicrafts ProductsHandicrafts Products• Miscellaneous ProductsMiscellaneous Products•Eco-tourismEco-tourism

Product Product typetype

AgenciesThaitambonThaitambon CDDCDD CPDCPD DoAEDoAE DIPDIP BAACBAAC

AgricultureAgriculture

Food Food preservedpreserved

FabricFabric

Basketry/Basketry/weavingweaving

HandicraftsHandicrafts

LeatherLeather

MiscellaneousMiscellaneous

Eco-tourismEco-tourism

TableTable 1 1 Products under supervised by various agenciesProducts under supervised by various agencies

Agriculture Agriculture & Food & Food preserved preserved productsproducts

AgenciesAgenciesThaitambonThaitambon CDDCDD CPDCPD DoAEDoAE DIPDIP BAACBAAC

AgricultureAgriculture

1.

2.

3.

Food preserved

1.

2.

3.

Table 2 Shows detail of products in each product category.Table 2 Shows detail of products in each product category.

Agriculture Agriculture & Food & Food preserved preserved productsproducts

Standard & QualityStandard & QualityThailand Thailand Industrial Industrial StandardStandard

Thailand Thailand Agriculture Agriculture

StandardStandard

FDAFDA ISOISO Code of Code of conductconduct

URLURL

AgricultureAgriculture

1.

2.

3.

Food preserved

1.

2.

3.

Table 3 Standard & Quality Table 3 Standard & Quality

Agriculture Agriculture & Food & Food preserved preserved productsproducts

Potential ProductsPotential Products

Standard/QualityStandard/Quality ProductivityProductivity Cost of productionCost of production

Yes No Enough No Yes No

AgricultureAgriculture

1.

2.

3.

Food preserved

1.

2.

3.

Table 4 Products with potential forTable 4 Products with potential for Easy-commerceEasy-commerce

Agriculture Agriculture & Food & Food preserved preserved productsproducts

CertificatesCertificatesOne Tambon One Tambon One ProductOne Product

DoAEDoAE MoIMoI BAACBAAC CCPCCP OthersOthers

AgricultureAgriculture

1.

2.

3.

Food preserved

1.

2.

3.

Table 5 Products with certification.Table 5 Products with certification.

Agriculture Agriculture & Food & Food preserved preserved productsproducts

Value AddedValue AddedProducts Products

designdesignLabelLabel Nutrition Nutrition

FactsFactsPackagingPackaging LogisticLogistic PreservationPreservation

AgricultureAgriculture

1.

2.

3.

Food preserved

1.

2.

3.

Table 6 Products with value added ( Ready for e-commerce)Table 6 Products with value added ( Ready for e-commerce)

Agriculture Agriculture & Food & Food preserved preserved productsproducts

Market ComponentsMarket Components

Supply Supply ChainChain

Value Value ChainChain

ClusterCluster Cost of Cost of productionproduction

Retail priceRetail price Gross Gross benefitbenefit

AgricultureAgriculture

1.

2.

3.

Food preserved

1.

2.

3.

Table 7 Marketing componentsTable 7 Marketing components (Ready for E-commerce) (Ready for E-commerce)

2000, villages

5500, villages

7500, villages

2001 2002 2003

Mile StoneMile Stone