ITJ Dubrovnik 2009Inoslav Bešker

Some Questions

26.5.2009European Newspapers: Never-ending Crisis - ITJ Dubrovnik 2

Is the newspapers market sature?

Country Daily papers copies per 1000 inhabitants

Japan 624

Norway 580

Finland 491

Sweden 449

United Kingdom 308

Germany 290

Italy 91

26.5.2009European Newspapers: Never-ending Crisis - ITJ Dubrovnik 3

Is it time for obituary?

IN LOVING MEMORY 1764 – 2009 The US newspaper business as we knew it has

passed away after a long battle with falling advertising revenues, an ageing readership, internet-based competitors, inappropriate levels of debt, inflexible cost structures, over-lofty ambitions, the complacency that comes of monopoly positions, and a loss of nerve about putting a price on its content online.

It is survived by the news business, a leaner, less indebted, more locally focused group of blogs, online newsrooms and a surprising numbers of newspapers - in print and online - whose expanding readership is demonstrating a continuing appetite for the journalism the newspaper business pioneered. (The Financial Times, March 16th, 2009)

26.5.2009European Newspapers: Never-ending Crisis - ITJ Dubrovnik 4

Did Vernocchi see well?

Mario Vernocchi said two years ago: “L’Europa è diversa dall’America. In Europa la carta stampata vive una fase di riflessione e trasformazione più che una vera crisi. Internet non è solo una minaccia ma offre la possibilità di riorganizzare il business e di impostare un nuovo rapporto, più personale (e forse più paritario) con i lettori. I nuovi media generano opportunità che però richiedono profonde trasformazioni sia delle operazioni gestionali sia del giornalismo.” (Grazzini 2007: 96)

26.5.2009European Newspapers: Never-ending Crisis - ITJ Dubrovnik 5

Does Egan differentiate well?

Timothy Egan, Pulitzer Prize winner, an expert for The Worst Hard Time, states: “It is a format of daily newspapers to be in crisis, not their substance.”

26.5.2009European Newspapers: Never-ending Crisis - ITJ Dubrovnik 6

Does Sorrell predict well? “Nei paesi sviluppati la tv rimarrà ancora

dominante, ma dall'attuale quota di mercato attorno al 30-35% scenderà al 20-25%. Internet, oggi attorno al 12% salirà anch'essa al 20-25%. E quanto alla carta stampata, vedo anche qui una riduzione al 20-25%. Giornali e riviste sono i più esposti alla concorrenza dei media via internet.” (Sir Martin Sorrell, WWP’s CEO, in an interview to Corriere della Sera, February 15th).

26.5.2009European Newspapers: Never-ending Crisis - ITJ Dubrovnik 7

Some Figures

26.5.2009European Newspapers: Never-ending Crisis - ITJ Dubrovnik 8

Italy – December 2008/2007 (Ads) la Repubblica – 15,2 % copies less Corriere della Sera – 8 % copies less RCS Mediagroup – € 1.100,000.000

debts Il Giornale – 6,4 % copies less Libero – 4,6 % copies less Il Messaggero – 0,5 % copies less Il Sole 24 Ore – 1,9 % copies more

(but in January 2,8 % less)26.5.2009European Newspapers: Never-ending Crisis - ITJ Dubrovnik 9

Italy 2009

The state budget: € 261,000.000 for the press (€ 170,000.000 for party press and co-operatives) instead of € 527,000.000 a year before

Espresso Group – la Repubblica, L’Espresso etc. – trying to obtain the “crisis status”

Qn (Quotidiano Nazionale) – Il Resto del Carlino, La Nazione, SecoloXIX – fires 36

La 7 television fires 25 IlSole 24 Ore decreased a price for a line

from € 1 to € 0,90

26.5.2009European Newspapers: Never-ending Crisis - ITJ Dubrovnik 10

Italy – The structure of the newspapers incomes 2008 (Agcom)

Advertisements – 50% Selling – 34% Other – 16%

(“Plus Products” etc.)

26.5.2009European Newspapers: Never-ending Crisis - ITJ Dubrovnik 11

France – Incomes from advertisement – Le Monde Sharing:

40 % after WW2, more than 60 % during the Seventies, 20 % in 2008

Budget: € 100,000.000 (2001), € 50,000.000 (2008)

(Éric Fottorino, “À nos lecteurs”, Le Monde, April 19th, 2008)

26.5.2009European Newspapers: Never-ending Crisis - ITJ Dubrovnik 12

France – Incomes from advertisement – Le Figaro

2003 2007

Sum Total € 120,000.000 € 80,000.000

Classified Advertisements € 97,000.000 € 25,000.000

26.5.2009European Newspapers: Never-ending Crisis - ITJ Dubrovnik 13

France – Dailies – Copies sold daily

3,800.000 – 1974 1,900.000 - 2007

26.5.2009European Newspapers: Never-ending Crisis - ITJ Dubrovnik 14

France 2008

Les états généraux de la presse écrite

€ 600.000.000 promised state support in 3 years

Printing of the International Herald Tribune in Paris is 65 % more expensive than in London or Madrid

Le Monde – debts > € 150.000.000, fired 130

26.5.2009European Newspapers: Never-ending Crisis - ITJ Dubrovnik 15

England – December 2008/2007 Average – 2,7 % copies less The Sunday Times – 5 % copies less The Financial Times – 2,8 % copies

more

26.5.2009European Newspapers: Never-ending Crisis - ITJ Dubrovnik 16

Germany, Spain

WAZ budget decreased 30 % in 2009 El Mundo crisis diminuished the RCS’

value

26.5.2009European Newspapers: Never-ending Crisis - ITJ Dubrovnik 17

TV retreats too

USA: In the last ten years the population increased by 30,000.000 inhabitants, but the TV audience decreased by 2%

France: TV audience decrease from 2006 on

France: The people between 18 and 34 spend less time for tv

26.5.2009European Newspapers: Never-ending Crisis - ITJ Dubrovnik 18

Trends (and Simplifications)

26.5.2009European Newspapers: Never-ending Crisis - ITJ Dubrovnik 19

Chaos period (Garfield)

Long lasting disaffection Distrust of the young public, collapse

of its interest towards the newspapers and newsmagazines the general and/or political information

High price of fabrication Concurrence of other media Focusing of advertisement on other

media26.5.2009European Newspapers: Never-ending Crisis - ITJ Dubrovnik 20

What do advertisement agencies want from media, and what do media sell to them?

A content? A space/time? An audience?

Ads go where the audience is

26.5.2009European Newspapers: Never-ending Crisis - ITJ Dubrovnik 21

Feedback: Who has seen my ad? Inter-activity: What does he mean,

how does he react?

26.5.2009European Newspapers: Never-ending Crisis - ITJ Dubrovnik 22

Experimentation tous azimuts Free newspapers Delocalization, mobile work, outsourcing Internet (subscription, ads)

100 employees staff for 830.000 monthly = 8,300.000 visitors a month (NYT 21,000.000 with 1200 persons staff; Le Figaro 4,200.000, Le Monde 3,500.000)

e-Books e-Paper Specialization

(The Economist sells 80% out of UK)

26.5.2009European Newspapers: Never-ending Crisis - ITJ Dubrovnik 23

References

BARTOCCI, MATTEO (2009). “Editoria, Il governo al timone dei giornali”. il manifesto, 12 febbraio 2009.

DEUZE, MARK (2009). “The End of Newspapers”. Deuzeblog, March 17, 2009. EDGECLIFFE-JOHNSON, ANDREW (2009). “When Newspapers Fold”. The Financial

Times, March 16th, 2009. London. EGAN, TIMOTHY (2008). “Save the Press”. Timothy Egan Blog. The New York

Times. GARFIELD, BOB (2007). “Chaos Scenario 2.0”. Advertising Age, March 26th, 2007. GORIA, FABRIZIO (2009). “Solo i quotidiani stanno peggio delle banche”. il

Riformista, 24 gennaio 2009. GRAZZINI, ENRICO (2007). “È una crisi di crescita”. Prima, maggio 2007, pp. 96-

97. NANIA, PAOLA (2009). “90 cent a riga, ance in Italia si taglia”. il Riformista, 24

gennaio 2009. Roma. OLIVER, LAURA (2008). “Journalism job losses: tracking cuts across the industry”.

Journalism.co.UK. Posted: 11/12/08. POULET, BERNARD (2009). La fin des journaux et l’avenir de l’information. Paris:

Le Débat & Gallimard. RADICE, GIANCARLO (2009). “Sorrell: la crescita? Ci sarà. Va cercata nei nuovi

mercati”. Corriere della Sera, 15 febbraio 2009, p. 26. Milano: RCS. Rapporto sulla stampa in Italia 2006-2008 (2009, April16th). Roma: FIEG.

26.5.2009European Newspapers: Never-ending Crisis - ITJ Dubrovnik 24

Should we check the trends here, one of this years?

26.5.2009European Newspapers: Never-ending Crisis - ITJ Dubrovnik 25