It’s Not an Interview;It’s Not an Interview;It’s a ConversationIt’s a Conversation

Don GobleDon GobleLadue High SchoolLadue High SchoolSt. Louis, MOSt. Louis, MOemail: dgoble@ladueschools.netemail: dgoble@ladueschools.netwebsite: www.about.me/dongoblewebsite: www.about.me/dongobleTwitter: @dgoble2001 Twitter: @dgoble2001 #JEAai#JEAai

Interviewing:Interviewing:Learning to ListenLearning to Listen

Find a connection point – relationshipFind a connection point – relationship

Make time for the interviewee - don’t Make time for the interviewee - don’t be in a rush if at all possiblebe in a rush if at all possible

Do not interrupt the speakerDo not interrupt the speaker

Focus on the speaker with your EYESFocus on the speaker with your EYES

Interviewing:Interviewing:Learning to ListenLearning to Listen

Help the interviewee think through Help the interviewee think through your question - Rephrase if your question - Rephrase if necessarynecessary

Ask questions that really let the Ask questions that really let the person know you are listening – person know you are listening – ParaphraseParaphrase

Don’t EVER judge a person’s Don’t EVER judge a person’s answersanswers

Interviewing:Interviewing:Optimal LocationOptimal Location

# 2 Takeaway! # 2 Takeaway! Environment/Location is CRUCIAL Environment/Location is CRUCIAL for a video interview!for a video interview!

Interview should occur in the appropriate Interview should occur in the appropriate environment, if at all possible (at an environment, if at all possible (at an event, game, somewhere near action to event, game, somewhere near action to get reaction)get reaction)

Zoom your FEET not the LENSZoom your FEET not the LENS

Interviewing:Interviewing:Optimal LocationOptimal Location

Survey your location for possible Survey your location for possible noise distractions or interruptions noise distractions or interruptions (wind, cars, siren’s)(wind, cars, siren’s)

Survey your location for lighting (if Survey your location for lighting (if applicable)applicable)

ResearchResearch

Learn as much as you can BEFORE the Learn as much as you can BEFORE the interview:interview:– Ask friends, colleagues, parents, etc.Ask friends, colleagues, parents, etc.– Search the Internet (social media)Search the Internet (social media)

BUT, once the interview begins, be BUT, once the interview begins, be CURIOUS and NAÏVE!CURIOUS and NAÏVE!– People won’t give you good answers if People won’t give you good answers if

they think you already know themthey think you already know them

Asking QuestionsAsking Questions

Think about the purpose of the Think about the purpose of the interviewinterview– Objective questionsObjective questions = facts = facts

• ““How much…”How much…”• ““How many…”How many…”• ““What happened…”What happened…”

– Subjective questionsSubjective questions = opinions = opinions• ““Why……”Why……”• ““Would you explain…”Would you explain…”

Say your name and Say your name and spell it!spell it!

Hit record and ask them to say their Hit record and ask them to say their name and spell it. name and spell it. (audio check)(audio check)

Now you have a record of the persons Now you have a record of the persons name to create graphics later.name to create graphics later.

Spelling people’s names wrong = BAD!Spelling people’s names wrong = BAD!

Asking QuestionsAsking Questions # 1 Takeaway! Begin EVERY video conversation # 1 Takeaway! Begin EVERY video conversation

with TELL ME ABOUT!with TELL ME ABOUT!

Great conversation starters begin withGreat conversation starters begin with– TELL ME ABOUT…..TELL ME ABOUT…..– ““How did..?”How did..?”– ““What if..?”What if..?”– ““Why do you..?”Why do you..?”

Ask Open-Ended questions Ask Open-Ended questions – Cannot be answered with a yes or no response.Cannot be answered with a yes or no response.– Do not offer a choiceDo not offer a choice

Asking QuestionsAsking Questions

MirrorMirror– Tell your interviewee what you hear him or her Tell your interviewee what you hear him or her

saying, then ask, “Did I get that right? Is there saying, then ask, “Did I get that right? Is there more?”more?”

– Remember not to interrupt or disagree; that blocks Remember not to interrupt or disagree; that blocks your ability to listen.your ability to listen.

– Mirroring checks your understandingMirroring checks your understanding

– Anything else you would like to Anything else you would like to add?add?

Asking QuestionsAsking Questions LISTEN more than you TALK!LISTEN more than you TALK!

– Listening is more than just waiting for your turn Listening is more than just waiting for your turn to talk.to talk.

– You are interviewing to LEARN!You are interviewing to LEARN!

– If you are talking, you are not learning anything.If you are talking, you are not learning anything.

– Use your ears more than your mouth.Use your ears more than your mouth.

ListeningListening

1.1. Eye contactEye contact2.2. Taking mental or physical notes in the Taking mental or physical notes in the

person’s own wordsperson’s own words3.3. Involves suspension of judgmentInvolves suspension of judgment4.4. Is not ANALYZING what the person is Is not ANALYZING what the person is

saying as they are saying it.saying as they are saying it.5.5. Create a safe space where whatever Create a safe space where whatever

needs to happen or be said can come needs to happen or be said can come through.through.

Package the Package the interviewinterview

1.1. Pull only the BEST sound bites (a.k.a: quotes)Pull only the BEST sound bites (a.k.a: quotes)

1.1. Short, clear, concise sound bites are the best.Short, clear, concise sound bites are the best.

1.1. Paraphrase quotes for Voiceovers or Stand-Ups.Paraphrase quotes for Voiceovers or Stand-Ups.

1.1. ““Make them laugh before you make them cry”Make them laugh before you make them cry”-- Les Rose and Steve Hartman -- Les Rose and Steve Hartman (CBS News)(CBS News)

It’s not an Interview, It’s not an Interview, it’sit’sa Conversation!a Conversation!

1.1. Focus on one issue at a timeFocus on one issue at a time2.2. Be naïveBe naïve3.3. Be toughBe tough4.4. Be humanBe human5.5. Be honestBe honest6.6. EmpathizeEmpathize7. Practice interviewing!

Interviewing StylesInterviewing Styles Both interviewer and subject visible in camera Both interviewer and subject visible in camera

shotshot

Interviewer not visible, but heardInterviewer not visible, but heard

Interviewer and subject in different locations Interviewer and subject in different locations entirely ("remote”)entirely ("remote”)

Interviewer not visible and not heard Interviewer not visible and not heard *Preferred*Preferred

Over the Shoulder Over the Shoulder ShotShot

Interviewer not visible and not heard Interviewer not visible and not heard *Preferred*Preferred

Camera is set over the shoulder of the Camera is set over the shoulder of the interviewerinterviewer

Light ALWAYS behind the CAMERALight ALWAYS behind the CAMERA Eye levelEye level

– Sit = Sit or Stand = StandSit = Sit or Stand = Stand

Interview C.O.O.L Interview C.O.O.L CharactersCharacters

C.olorfulC.olorful

O.utgoingO.utgoing

O.pinionatedO.pinionated

L.ivelyL.ively

I don’t I don’t want to want to watch watch BORING BORING videos!videos!

Role Play InterviewRole Play Interview

2 Volunteers?2 Volunteers?

Find a partner and interview each Find a partner and interview each other other

for the next 10 minutesfor the next 10 minutes

Interview TipsInterview Tips

Plan ahead and present your Plan ahead and present your project to possible interviewees project to possible interviewees as early as possible. as early as possible.

Interview TipsInterview Tips

Be clear about what your project Be clear about what your project entails, what kinds of questions entails, what kinds of questions you’ll be asking, and what will you’ll be asking, and what will happen to the finished product.happen to the finished product.

BUT, never give your C.O.O.L. BUT, never give your C.O.O.L. character the questions ahead of character the questions ahead of time!time!

Interview TipsInterview Tips

Remember people are putting Remember people are putting their stories in your hands, so you their stories in your hands, so you want to establish a level of trust want to establish a level of trust and assert your own intentions to and assert your own intentions to represent them fairly and represent them fairly and accurately. accurately.

Interview TipsInterview Tips Be sensitive about people's privacy and Be sensitive about people's privacy and

do not intrude on them if they are do not intrude on them if they are reluctant about any aspect of the reluctant about any aspect of the project.project.

Invite interviewees to become active Invite interviewees to become active participants in the project. participants in the project.

Ask your subjects to tell stories. Ask your subjects to tell stories.

The next 26 from The next 26 from Aaron ManfulAaron Manful

http://thenext26.com/the-next-26-great-lessons/

Lesson 4 – Short News PackagesLesson 4 – Short News Packages

Zip file of lesson, scoring guide, Zip file of lesson, scoring guide, etc.etc.

Q & A Q & A or or sample student sample student videos?videos?

Contact Contact information:information:

Don GobleDon GobleLadue High SchoolLadue High SchoolSt. Louis, MOSt. Louis, MOemail: dgoble@ladueschools.netemail: dgoble@ladueschools.netwebsite: www.about.me/dongoblewebsite: www.about.me/dongobleTwitter: @dgoble2001 Twitter: @dgoble2001

#JEAai#JEAai