Jack StovinFreelance Copywriter & Content Creator

Creative Portfolio2015

Hello. I’mJack Stovin.A Freelance Copywriter & Content Creator based in the UK.

My six year career has seen me produce engaging and motivational content that strongly connects with varying audience demographics for some of the top brands in Fashion, Entertainment and Technology.

My work is frequently published in varying publications across the UK and the US and I am proud to be Managing Editor of a couple of major web publications that receive millions of views each month.

01

Core CompetenciesA few of the things I excel at daily…

An eye for detail and a passion for spelling, grammar, editorial tone and layout of content both online and in print.

Successful at building brand awareness across social media platforms and connecting on a personal level to customers around the world.

Brainstorming, ideating and compiling newsletters and sales emails using split testing ideas to ensure successful campaigns.

Initiation, creation and successful delivery of content supporting key marketing strategies and goals.

Proven ability to write unique, creative and engaging copy while keeping to the key brand tone of voice.

Creation of immersive editorial stories and opinion articles in any given time-frame, on any subject matter.

COPYWRITER EDITOR SOCIAL NETWORK MANAGEMENT

JOURNALIST E-MAIL MARKETING CONTENT CREATOR

NATIVE ENGLIS

H SPEAKER

MEDIA PARTN

ERSHIPS

ONLINE ADVERTIS

ING

INVITATIO

NS

SEARCH ENGINE OPTIM

ISATIO

N

LANDING PA

GES

PRODUCT DESCRIPTIO

NS

TONE O

F VOICE

BRAND IDENTIT

Y & VALU

ES

PRODUCT PAGES

CREATIVE W

RITING

EDITORIAL C

ALENDARS

SALES COPY

TRAFF

IC GENERAT

ION

MULTI-C

HANNEL CONTE

NT CREAT

ION

MINI-SITE

S

ONLINE PROMOTIO

NS

EMAILS

PPC

COMPANY IN

TRANET

GOOGLE ANALY

TICS

PAID CONTE

NT MARKETIN

G

WORDPRESS

HTML

BLOGS

GOOGLE ADSENSE

EMAIL MARKETIN

G

A-B SPLIT

TESTIN

G

PRESS RELEASES

WEB DESIGN

SOCIAL MEDIA M

ESSAGES

META-D

ESCRIPTIONS

HEADLINES

Competencies through the roof!I create in different ways and utilise each of theses skills on a weekly, if not daily basis

Key moments in my careerSome amazing moments worth showcasing to the world…

2010

Celebrated my six years working freelance with

leading UK music magazine AltSounds by

being promoted to Freelance Deputy

Editor.

Took the full-time role as Lead Digital

Copywriter for UK software company

Serif, overseeing all copy for the company.

Took on another Freelance Managing

Editor role for Queenster, a women’s online magazine, again

right from the beginning.

Became Freelance Managing Editor for KingLoaf, a premiere

UK men's online magazine, right from its

inception.

Was hired as Lead Event Manager for

Philip Morris on their new Marlboro

campaign.

2011 2012 2013 2014

Homepage | Serif

http://www.serif.com

Current Role, Lead Digital Copywriter @ SerifLead Digital Copywriter, taking on the work of two people, overseeing all copy for the company.

Homepage | AltSounds.com

http://www.altsounds.com

Current Freelance Role, Deputy Editor @ AltSoundsSecond in command at the popular UK online music magazine AltSounds.com, I oversee the work of 20+ freelancers.

Homepage | KingLoaf.com

http://www.kingloaf.com

Current Freelance Role, Managing Editor @ KingLoafAs Managing Editor of UK men’s magazine KingLoaf.com, I manage the daily creation and editing of content.

You’re not supposed to have favourites but…This far from exhaustive list showcases some of the key brands I am proud to have worked with.

company logo & name

Client: LG Publication: AltSounds.com Link: http://bit.ly/1tCq4CT

Highlighting LG’s new 34-inch Curved IPS UltraWide monitor to the plethora of music producers that frequent AltSounds.com.

From the very inception of my writing career, music stood tall and took a foothold on how I approached my creative mind. This article for LG spoke to me at the very root of where I started with music; via music production and it was exciting to look back on my experiences and write some new material synch an innovative product.

CASE STUDY #1: LG, “34-inch Curved IPS UltraWide monitor”

Client: Johnnie Walker Blue Label Publication: KingLoaf.com Link: http://bit.ly/1yQ1S1f

An article showcasing the new Johnnie Walker Blue Label short film starring Jude Law and Giancarlo Giannini to the modern gentlemen on KingLoaf.com.

Every now and again there are a few advertising campaigns that really inspire me. This campaign for Johnnie Walker Blue Label stood out from the many advertorials that our clients put into our inboxes. Its approach was unique, and was something really fun to write about.

CASE STUDY #2: Johnnie Walker Blue Label, “The Gentleman’s Wager”

company logo & name

Client: La Redoute Publication: Queenster.com Link: http://bit.ly/1zgvKVR

An article that highlights a heartfelt ad campaign by La Redoute about the benefits of love and giving for Queenster.com’s female audience.

I find that articles that speak to the audience with a personal undertone work so well. In this article for fashion brand La Redoute, this emotional approach came truly from the heart, from my own personal atmosphere at that time in my life. The campaign spoke to me in a different way and I felt the article just flowed right from within.

CASE STUDY #3: La Redoute, “The Language Of Love”

“Solid, reliable and passionate Jack Stovin has helped to forge AltSounds into an even better online destination than would have been possible without his hard work, blood, sweat and tears.”

CHRIS MAGUIRE Founder & Editor in Chief of AltSounds.com

“Jack is really great to work with and operates at an incredible pace. His copy is consistently solid and easy to read, and his attention to detail is second to none. The project Jack undertook to improve the PPC, monitor the results and adjust to make even better was absolutely fantastic - he made a real positive difference to our search marketing performance.”

ANDY JOHNSON Regional E-Commerce Manager at Serif (Europe) Limited

“No stranger to national coverage, Jack continues to impress with his expert delivery across a varied client base. Whilst dreaming in digital and staying across the latest trends, he continues to be an approachable and professional individual and would be a welcome addition to any copywriting and digital team.

Having worked alongside Jack on various projects for a number of years I can confirm his approach and execution are second to none. A team player with excellent client relationships, Jack continues to stand out from the crowd.”

DAN TRUSSELL Account Executive at Tank PR

Thank you!+44 7894240751 jackstovin@googlemail.com jackstovin.com