Japan National Tourism Organization

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Do you know the real Japan and Japanese? All our pieces of work are based on meticulous dedication to every detail. Feel the Japanese character in products that only the diligent work and delicate craftsmanship of the Japanese are able to create while equally upholding tradition and innovation. Come to Japan and experience modern Japanese daily life, disciplined and deeply intertwined with the four seasons and old traditions. We might be a little shy but we welcome everyone with great friendliness – come and enjoy this true Japanese hospitality (“omotenashi”).

Text of Japan National Tourism Organization

  • AmazingJapanese

    CreativityDo you know the real Japan and Japanese?

    All our pieces of work are based on meticulous dedication to every detail. Feel the Japanese character in products that only the diligent work and delicate craftsmanship

    of the Japanese are able to create while equally upholding tradition and innovation. Come to Japan and experience modern Japanese daily life, disciplined and deeply intertwined

    with the four seasons and old traditions. We might be a little shy but we welcome everyone with great friendliness come and enjoy this true Japanese hospitality (omotenashi).

  • Area

    Flat Nose Pliers for Radiator Repair METAPEN with Carbon Grip

    Niigata

    Sanjo Chamber of Commerce and Industry

    Grooming Kit 8 pcs. Set Black Finish

    Maruto HasegawaKosakujo Inc.

    Known for its brand KEIBA, this hand tool manufacturer produces high-quality cutting pliers and more. Its radiator repair tool METAPEN was developed in cooperat ion with famous racing sports' Team LeMans.http://www.keiba-tool.com/

    Sanjo Special Cast Co., Ltd.

    Cast ing manufacturer of fer ing everything from material, compo-nents and f in ished products to cast ing technology using com-puterized casting simulations to minimize defects.http://e-santoku.co.jp/

    KOMIN imono Casserole

    Niigata

    Hall 3.1 / C90

  • YamamuraManufacturing Co., Ltd.

    Manufacturer of semi - f in ished materials for haircutting scissors and cutting tools. From sale of steel to finished products, everything is processed in-house. Offering a variety of steel, forging materials, ground and polished products.http://www.yamamura-mfg.co.jp/

    KEIUN series

    Suwada Blacksmith Works, Inc.

    Founded in 1926 as a blacksmith workshop for kuikiri, the forerun-ner of nippers. The company has been specializing in nip cutter tools ever since and has won various Japanese and international awards for good design, e.g. for its cuticle nippers. http://www.suwada.co.jp/

    Damascus Cuff Links

    Nail NippersDamascus Layered

    SMITH SANJO JAPAN represents a group of craftsmen in Sanjo with an enterprising spirit while inheriting the traditions and heritage from their predecessors. Sanjo is a production district of traditional hand tools representative of Japan. Superior quality tools that the user becomes attached to over time are created by techniques and sensitivity of craftsmen nurtured here. Just looking at the design and beauty of each of the tools inspires warmth and ref lects the thoughts of the creator to evoke a sense of connection. We, the craftsmen of Sanjo, walk the path of tool making like weaving thought.

    Project Information

    1-20 Sugoro, Sanjo-city, Niigata Tel: +81-256-32-1311E-mail: info@sanjo-cci.or.jphttp://www.sanjo-cci.or.jp/smith

    Maruto Hasegawa Kosakujo Inc. Yamamura Manufacturing Co., Ltd. Suwada Blacksmith Works, Inc. Tadafusa Co., Ltd. Kakuri Works Ltd. Marunao Co., Ltd. Hinoura Hamono Kiryu Kogyo Co., Ltd. Sanjo Special Cast Co., Ltd.

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    Hall 11.0 / B71

  • This cutlery brings the essence of Japan to your tableware. With an elegant design evoking the subtlety of chopsticks, these products manufactured using a special pressing technology are formed and balanced for easy handling and stand out with their beautiful, mirror surface.

    Stainless steel cutleryJoel Robuchon SelectionKitchen Planning Co., Ltd.

    Wine glassGYOKUSENDO Co., Ltd.

    This copperware is manufactured using a special technique that shapes copper sheets by h i t t ing and shrinking.

    Tsubame-Sanjo area, known for its outstanding Japanese monozukuri the art of making things, is one of the worlds' leading metal processing sites. At the same time it is blessed with a rich nature that makes it a treasury of safe and delicious food. Combining industry & agriculture, tradition & innovation, we are now promoting TSUBAME SANJO as a brand that guarantees a lifetime warranty and a safe manufacturing process for our industrial products and stands for high-quality local vegetables and fruits. Thus we champion the development of an organic industry and lifestyle.

    Project Information

    1-17 Sugoro, Sanjo-city, NiigataTel: +81-256-36-4123E-mail: brand@tsjiba.or.jphttp://www.tsjiba.or.jp/brand/

    Niigata of fers you beautiful nature and the magic of the sea, mountains, rivers and rice fields changing their face every season. A place to relax and ease your mind, it is also famous for producing the best rice, sake and soba all over Japan. Make your trip even more unique with a visit to one of TsubameSanjo's manufacturers. Just 1h 40min from Tokyo by bullet train Shinkansen.

    Niigata

    The rice terraces of Matsudai in Tokamachi-city, Niigata. Among them the Pass of Stars-Terrace is considered the most beautiful.

    Niigata Prefecture is wel l -known for pure natural water and good quality rice, and many famous Sake breweries reside there it is the place for delicious Sake.

    Area

    Niigata

    Tsubamesanjo Regional Industries Promotion Center

    Sightseeing

    Hall 1.2 / A80

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  • Niigata Industrial Creation Organization

    Coffee collectionGYOKUSENDO Co., Ltd.

    5-1, Bandaijima, Chuo-ku, Niigata-city, 950-0078 NiigataTel: +81-25-246-0044E-mail: hyaku@nico.or.jphttp://www.nico.or.jp/hyaku/english

    ONIMARU and KOKUTOUMarunao Co., Ltd.

    The pen is mightier than the sword Bushido the commit-ment and allegiance an individual feels towards his commu-nity. Within that story, a single brushstroke. Japanese morality has evolved over time and we feel that we have inherited the soul of Japan, or Bushido.

    Coffee pot, Coffee stocker and coffee spoon, Coffee dripper The ultimate coffee experience Copperware craf ted especial ly for use with cof fee. Combining functionality of design with the beautiful natural chara-cteristics of copper, its vessels draw out the very best in the taste of coffee.

    Niigata is proud to be the place with the second-largest number of Designated Traditional Japanese Craft Products after Kyoto. In this historical surrounding, the international brand Hyakunen Monogatari a hundred-year story - presents daily goods made of metal, wood, textile and more, produced by companies with outstanding processing techniques and highly creative product development.

    Project Information

    Northern Culture Museum in Niigata-city. Learn about the 7 generations of the Ito family, one of the largest landowners of Echigo (old name of Niigata), and local culture.

    Noh theatre by torch light. Nii-gata has plenty of inviting Noh theaters to offer.

    Ski resort. With its numerous skiing grounds and excellent snow, Niigata is a popular winter destination.

    Suwada Blacksmith Works, Inc. in Sanjo-city is an open factory where you can watch craftsmen doing their work from close up. Upon reservation, Maruto Hasegawa Kosakujo Inc. and other factories and workshops are open to visits as well.

    Hall 11.0 / F61

    5

  • Sei-fu Fresh Breeze

    Fresh Breeze refreshes your body and soul.Short, loose 480sticks, 13.5cm

    Floral World

    With the intriguingly splendid and sweet fragrances of jasmine, lavender, rose and pine. Comes in a floral design wrapping inside the package. With incense holder.8pcs.,H2.5cm

    Area

    Kyoto, Osaka and Fukui

    SHOYEIDO INCENCE CO.Kyoto

    Fukui

    Osaka

    Kyoto

    Hall 8.0 / A58

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  • Traditional incense workshop on the 2nd floor of the Kyoto Main Store. Even today several items are carefully handmade.

    Kyoto Main Store, built in Sukiya-style. Since its foundation over 300 years ago, it is located near Kyoto Imperial Palace (the emperors' residence for about 540 years). Experience the immense variety of products in this Main Store.

    Karasuma Nijo, Nakagyo-ku, Kyoto 604-0857Tel: +81-75-212-5590E-mail: overseas@shoyeido.co.jphttp://www.shoyeido.co.jp/Opening hours: Weekdays: 9:00-19:00Saturday: 9:00-18:00 Sunday & Holidays: 9:00-17:00

    Since its foundation in 1705, over 300 years ago, Shoyeido has been dedicated to the production of incense. From incense for religious practice, aromatic wood and kneaded incense for tea ceremonies, to top-class stick incense for special occasions, as well as incense for daily use and sachets, it provides a wide variety of products for all needs, from incense novices to real connoisseurs.

    Company Information

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  • c/o Takefu Special Steel Co., Ltd.21-2-1, Shiromaru-cho, Echizen-city, Fukui Tel: +81-778-24-3666E-mail: info@iiza.jphttp://www.iiza.jp

    Eikando temple in Kyoto is famous for its splendid autumn colours. Come and enjoy an unforgettable sight.

    Traditional accomodation ryokan in Kyoto. Experi-ence the beauty of genu-ine Japanese-style service and interior.

    Area

    Kyoto, Osaka and Fukui

    Echizen Brand Products ConsortiumFukui

    iiza HTCHO 1310

    Knives from Echizen have a history of more than 700 years a history that has brought for th ex t remely solid materials and forging techniques. Combined with a highly practical and beauti-fu l design, th is series of kitchen knives offers exce-l lent sharpness and easy handling. Made of clad metal for high corrosion-resistance and lasting sharpness.

    This project aims at creating a local brand with a long-term international and domestic outlook, using Echizen's local resources created the period of over 700 years: materials that combine tradition and new technologies, manufacturing with technologies and techniques proven by history and internationally-oriented marketing.

    Project Information

    Enjoy cherry blossoms or autumn colours and visit one of the many historical temples with their peaceful atmosphere in Kyoto. Kyoto's traditional