JassyEventsAn event to remember!

Busy Parents don’t have time to plan their kids

birthday parties.

Kids birthday coming up

+ =

No time to plan the party

Busy Parents

Problem:

Call JassyEvents!!

Solution:

Call and you will save…. &

JassyEventsAn event to remember!

Food? Check!Decorations?

Check!Entertainment?

Check!

Cake? Check!

+

+++

=

Stress Free & Happy Parents

Check!

&

Great Party & Happy Kids

Check!

Invitations? Check!

We take care of:

Business Model

Economics of One UnitSelling Price $600 Cost of materials $400 Cost of labor 146

Other variable costs 0

Total COGS/ COSS $520Contribution Margin $54

Definition of One Unit

Having 1 party for a client

Monthly Break Even Units$242

= 4.84 ≈ 5 units$54

I plan the party while you are stress free and worry free only worrying about what to get your daughter or

son.

Market Analysis

Description of Target Consumer

Demographics Geographics

Malden’s population is 60,071 and 47.6% is

married and have children.

Malden, Massachusetts

Psychographics Buying Patterns

•Parents don’t have time to plan parties•To time consuming •Won’t know where to start

•Holiday Parties •Many Birthday Parties •Graduation Parties

Total population of targeted geographic

area

Population of target market

60,071

Market size

(based onsurvey)

Target Market Size

Market Statistics

Industry Name:

Miscellaneous Personal Service

Annual Industry Sales: $2.5 Million

60,071

13,280

Promotion and Sales

1. Word of Mouth: Clients talk about their experience with others and give them my information so they can use me.

2. Facebook Pages: Have a page for my company and talk about new ideas and package deals.

3. Instagram: Post pictures of parties that I did including the decorations, invitations, the entertainment, and the goodie bags.

4. Online Blogs: Talk about clients experience working with me

5. Flyers/Poster: Posting flyers around the city would help spread the word about my service

Competition

Direct Competition:

•No party planning services in Malden

•Most party planning services are expensive and are far.

Indirect Competition:

•Closest event planning service is in Boston and their cost is very expensive and costumers aren’t able to pick the theme or style

Why JassyEvents?

•Variety of packages and themes

•Stress free and affordable

•Customizable party

•Everything included (invitations, entertainment, goodie bags, food, etc.

JassyEventsAn event to remember!

Qualifications

•People Skills

•Organizational Skills

•Communicational Skills

•Creative

•Experience with planning parties

•Easy access to office

Sales Projections

Units Sold

0

2

4

6

8

10

12

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Units Sold

Total Units60

Gross Revenue$36,000.00

Net Profit$286

Startup Funds

Item Why Needed CostAll in One Computer To schedule and plan the party $749.99Fax/Printer/Copier For clients to come in contact with

me and share information needed 149.99

Used Van To transport all the decorations and materials to the location of that party

1,805.00

Answering Machine For clients to come in contact about any issues or information

39.99

Total Startup Expenditures $2,744.97

Emergency Fund 0.00Reserve for Fixed Expenses 726.00

Total Startup Investment $3,470.97

JassyEventsAn event to remember!

Thank You