The Nuts & Bolts Javelin was founded on February 1st, 1998 Headquarters: St. Louis

» Satellite offices: Boston, Chicago, Dallas, Los Angeles, Miami, New York and San Francisco

» The managing partners have a combined 70 years of experience and tens of thousands of events

» Every year we employ thousands of people on behalf of our clients

Own the Moment TM

With each consumer interaction, we have a moment – the moment where we connect and deliver the brand experience. In that moment we seek success in these three areas:

» Maximize: It must shape the onlineconversation as one of its key objectives

» Multiply: It must directly impact a variety of revenue streams

» Monetize: It must accelerate the sales process

Whatever Your Objectives … We have the ideas, the experience and

execution to deliver against them We develop, create and execute the following:

» Account Specific andIn-Account Events

» Sampling, Trial Programs» Street Team Activations» Youth Marketing» Publicity Stunts» Mobile/Custom

Vehicle Marketing» Corporate Hospitality

and Special Events» Mall Tours» Customer Retention» Influencer Marketing» Retail-tainment

From Concept to Completion … our services include:

» Strategic thinking» Concept development» Creative design, production and fabrication» End-to-end logistics management» Location scouting and services» Field staffing, training and management» D.O.T. compliance management» ROI analysis» Green program development and execution» Social P.R. and WOM initiative building» Digital platform and CRM program integration

What You See is What You Get We believe in quality execution

» Realistic concept development » We walk our talk – developing ideas we know will work and

can be executed from concept to completion

Training is Critical We conduct extensive training programs Event staffers are immersed in the brand, the objectives and

their role within each event We turn our staff into “inter-actors” – interactive evangelists

who embody, as well as represent, your brand

We are Ready! Our client roster has included cable networks,

consumer packaged goods, publishing, service industries, and pharmaceutical companies

We have logged an incredible tens of thousands of event days

We have overseen thousands of events in malls We’ve generated over thousands of millions of gross

impressions for our clients The team that has done it all is intact and ready to rock

Six Principles of Success Clarity of objectives Break down psychological barriers/resistance to brand message Provide frictionless delivery of message Establish metrics for ROI Infuse with brand DNA Foster brand evangelism

Collapsing the Sales Funnel This is a traditional advertising and marketing consumer sales funnel

Awareness TrialConsideration Desire ActionPurchase

ConversionLoyalty

The one-on-one, face-to-face style of event marketing is proven to collapse the traditional model into only 3 steps. We accelerate the target through the sales cycle by reducing friction and speeding up the process, resulting in less consumer fall off.

Collapsing the Sales Funnel

Awareness

Trial

Consideration

Desire

ActionPurchase

ConversionLoyalty

Brand Surfing

Animal Planet Expo Animal Planet Expo, a Javelin production since 2003, is an annual large-scale tour supporting public affairs

efforts, affiliate ad sales and broadband and HD sales 12-20 markets Up to 40,000 visitors per market Brings branded excitement to consumers including the HD Dome, which delivers a full hi-def

experience of critically acclaimed shows like Planet Earth Celebrities from Animal Planet shows make special appearance, including Terri and Bindi Irwin,

Mario Lopez of Pet Star and Jeff Corwin of The Jeff Corwin Experience Sponsors provide opportunities for families to enjoy main stage entertainment such as live animal

shows, while a giant mobile video truck provides a great view for everyone at the event The Discovery Kids' Endurance Challenge provides even more fun and entertainment for

fans of this hit show

Grey Goose – Grey Goose Lounge As part of a highly integrated marketing program, Javelin partners with GREY GOOSE Vodka

to bring the spirit to major influencers and trend-setters to approximately 600 events per year, in North America and the Caribbean

Javelin executes the GREY GOOSE LOUNGE at large-scale events such as The Grammy Awards, The Golden Globes, as well as PGA/celebrity golf tournaments like Tiger Jam and Tavistock Cup to create an elite experience for discerning consumers

GREY GOOSE spokes models add to the exclusive environment where consumers mingle and enjoy a variety of specialty martinis and refreshing signature cocktails made with GREY GOOSE Vodka Original, L’Orange, Le Citron, and La Poire

Teen PEOPLE - Rock n’ Shop For five consecutive years, Javelin took Teen People’s Rock ‘n Shop to teens across America,

bringing to life the essential elements of the magazine—music, pop culture and fashion The mall tour featured concerts, contests, makeovers, fashion shows, celebrity meet

and greets and more Star sightings included Paula Abdul, Jesse McCartney and the cast members from

Summerland, Everwood and American Dreams; musical performers included B5, Brie Larson and Ciara

More than 44,000 teens interacted with the brand, and one lucky teen won a karaokecontest where the prize was a studio recording session and a meeting with a record label executive

We appreciate getting to share these moments with you!

Brad CarstenSr. Partner

brad@javelin-inc.comP (314) 361-1450 x103

F (314) 361-1451M (314)-409-8079

Tammy DerriganDir. of New Business Dev.

tammy@javelin-inc.comP (314) 361-1450 x117

F (314) 361-1451M (314)-518-4347

www.javelin-inc.com