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JCPenney New Store Training Presented by Levolor*Kirsch

JCPenney New Store Training Presented by Levolor*Kirsch

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Page 1: JCPenney New Store Training Presented by Levolor*Kirsch

JCPenney New Store Training

Presented byLevolor*Kirsch

Page 2: JCPenney New Store Training Presented by Levolor*Kirsch

Training Agenda

1.Overview– Brand review– Basic Measuring

3. Application Training – Retail Price Guides– Basic Ordering – Quiz

2.Product Training– Terminology– Anatomy– Easy 1, 2, 3 Features/ Benefits– Warranty

Page 3: JCPenney New Store Training Presented by Levolor*Kirsch

• Total Window • Elegant• Sophisticated• Designer’s Choice• Unsurpassed Quality• Exclusive

• Meaningful Innovation• Trend-Right• Easy and Convenient• Value-Conscious• Do-It-Yourselfer’s• Big Box

Brand Review

Page 4: JCPenney New Store Training Presented by Levolor*Kirsch

Measuring

To find width (A):Measure exact distance between inside surfaces of window frame atthe top, middle and bottom, round the measurement down to the narrowest 1/8”. Do not take any width deductions, Levolor will take the necessary deduction for clearance from the size you provide when you order anInside Mount.

To find height (B):Measure exact distance from inside surface at top of window to sill.If you prefer blind not to touch sill, deduct 1/4". If there is no sill, measure height to point where shade is to extend.

Checking depth (C):Measure surface depth at the point where the brackets are to be mounted. Check needed depth to insure and inside mount treatment is a possibility.

Inside Mount

Page 5: JCPenney New Store Training Presented by Levolor*Kirsch

Measuring

                                To find width (A):Measure exact distance between the outermost points where the treatment is to be placed. This measurement should overlap each side of the window 1 ½ to 4“ depending on the product. Factory takes no deductions to your headrail or fabric from the width dimension.

To find height (B):Measure exact distance where the top of the treatment will be mounted to the top of the sill. If there is no sill or if the treatment is to overlap window frame, measure to point where blind is to extend. Measure the height of the area to be covered. Blind should extend at least 3” above and 3” below opening or window molding.

• For installations to the floor, allow ½” for proper clearance and make adequate allowance for carpet.

Outside Mount

Page 6: JCPenney New Store Training Presented by Levolor*Kirsch

Custom Blinds and Shades

Page 7: JCPenney New Store Training Presented by Levolor*Kirsch

Cellular Shades

Easy Step 1- What Does Your Window Need

• Privacy and Light Control• Energy Efficiency• Safety• Fashion and Design• Price

Page 8: JCPenney New Store Training Presented by Levolor*Kirsch

Cellular Shades

Easy Step 2- Choose Your Fabric

• Sheer• Non-woven• Woven • Blockout

Page 9: JCPenney New Store Training Presented by Levolor*Kirsch

Cellular Shades

Easy Step 3- Choose your Carefree Options

• Cordless• Cordless Top Down/Bottom

Up• Top Down/Bottom Up• Continuous Cordloop • Day/Night• Specialty Shapes

Page 10: JCPenney New Store Training Presented by Levolor*Kirsch

Cellular Shades

Cordless

Clean, aesthetically pleasing appearance

Safe for children and pets One touch operation Centered Spring motor

(Patented)

Page 11: JCPenney New Store Training Presented by Levolor*Kirsch

Cellular Shades

Cordless TD/BU

• Award winning cordless design

• Ultimate in light control paired

• Sleek “branded” handle middlerail/bottomrail

• Gap flap inserted into headrail

Page 12: JCPenney New Store Training Presented by Levolor*Kirsch

Cellular Shades

Top/Down Bottom Up

• Removed fabric gap flap and middle rail, improves aesthetics and light control

• Color coordinated gap flap attached to headrail

• Improved light gap• Patent pending

Page 13: JCPenney New Store Training Presented by Levolor*Kirsch

Cellular Shades

Day/Night

• NEW! Sheer fabric• NEW & Improved Blockout

Fabric• Fabrics combined w/o

middle rail• 2 shades in 1!• Aesthetically pleasing• Patent pending

Page 14: JCPenney New Store Training Presented by Levolor*Kirsch

Cellular Shades

Designer Upgrades: Cellular Exclusives

• Motorization– Radio Frequency System– Provides longer range than

Infrared System– Programmable with available

accessories– Longer lasting lithium Battery

• Movable arch• Additional cell sizes: 7/16”, ¾”• 48 Colors

Page 15: JCPenney New Store Training Presented by Levolor*Kirsch

Cellular Shades

Competitive Advantages

Exclusive Woven Fabrics• Best Color Consistency • Great Insulation• Best Pleat Retention Cordless Lift System- only brand

passing cycle testing for 5 years

Complete Color Coordination• Fabric, Cords, Tassels,

Headrail & Bottom rail120” Wide Cordless, 144” Corded

Page 16: JCPenney New Store Training Presented by Levolor*Kirsch

Roman Shades

Easy Step 1- Choose Your Fabric and Light Control

• Solids• Textures• Stripes• Light Filtering or Room Darkening

Page 17: JCPenney New Store Training Presented by Levolor*Kirsch

Roman Shades

Easy Step 2- Choose Your Style

• Flat- Contemporary• Hobbled- Traditional

Page 18: JCPenney New Store Training Presented by Levolor*Kirsch

Roman Shades

Easy Step 3- Choose your Carefree Options

• Cordless• Cordless Top

Down/Bottom Up• Top Down/Bottom Up• Continuous Cordloop • Valance• Decorative Hem• 2-on-1 Headrail

Page 19: JCPenney New Store Training Presented by Levolor*Kirsch

Roman Shades

Designer Upgrades: Roman Exclusives

• Motorization– Radio Frequency System– Provides longer range than

Infrared System– Programmable with

available accessories– Longer lasting lithium

Battery

• Decorative Wood Trends Headrail

• Decorative 3/4” Bottomrail

Page 20: JCPenney New Store Training Presented by Levolor*Kirsch

Roman Shades

Competitive Advantages

• Exclusive Striped Fabrics• Exclusive Cordless Operating

System• Exclusive Cordless Top

Down/Bottom Up Operating System

• 144” Seamless Single Shade Width

• Snap on Fabric valance vs. industry standard hook and loop fastener method and is also available with returns

Page 21: JCPenney New Store Training Presented by Levolor*Kirsch

Wood Blinds

Easy Step 1- Choose your Material, Slat Sizes, and Finishes

• Premium Hardwood• Composite • Enhanced grain printed

PVC (Visions faux Wood)• PVC (Faux wood)

Page 22: JCPenney New Store Training Presented by Levolor*Kirsch

Wood Blinds

Premium Hardwoods

• Basswood• Authentic Wood• 3 slat sizes (1”, 2”, 2 ½”,)• Cord tilt/wand tilt• 24” ladder spacing• New OPP Classic

Collection

Page 23: JCPenney New Store Training Presented by Levolor*Kirsch

Wood Blinds

Composite

Look of wood, 20%

less expensive• 2” slat size• Cord tilt/wand tilt • Moisture, scratch resistant• Paint/wood tones• 14” ladder spacing

Page 24: JCPenney New Store Training Presented by Levolor*Kirsch

Wood Blinds

Wood Grain PVC (Visions)

• Looks Just Like Real Wood • 100% PVC Slat • 6 Popular Wood Grain Finishes• Real Wood Wand & Tassels• Resists Water & Humidity• Value Priced – Ships Quickly!

Valance

Page 25: JCPenney New Store Training Presented by Levolor*Kirsch

Wood Blinds

Faux Wood

Look and warmth of wood, fraction of the price• 100% PVC• 2” & 2 ½” slat size• Cord tilt/wand tilt • Flame retardant/ Moisture

Resistant• 12” ladder spacing• Wood Grain PVC – 2” only

Page 26: JCPenney New Store Training Presented by Levolor*Kirsch

Wood Blinds

Easy Step 2- Choose your Light Control/Privacy

• Standard Rout Holes

• LightMaster™

Page 27: JCPenney New Store Training Presented by Levolor*Kirsch

Wood Blinds

Easy Step 3- Choose your Carefree Options

• CORDLESS®• Radius Corners• Tilt Options • Cloth tapes• Valance Upgrades• Cornice Program• Multiple blinds on one

headrail, Cutouts, Multicolored Striping

Page 28: JCPenney New Store Training Presented by Levolor*Kirsch

Wood Blinds

Designer Upgrades: Wood Exclusives

• Exclusive Motorized Tilt (available cordless)

• Additional 3” slat size• Exclusive Heirloom finishes

Page 29: JCPenney New Store Training Presented by Levolor*Kirsch

Wood Blinds

Competitive Advantages

• Cordless Wood Blinds truly “cordless”

• Scratch Resistant coating standard on Composite

• Lightmaster™ Privacy notched front and back

• Wide Slat closes 25% tighter• Coordinating Wood Cornices• Exclusive finishes

Page 30: JCPenney New Store Training Presented by Levolor*Kirsch

Natural Shades

Easy Step 1- Choose Your Fabric

• Price Group A• Price Group 1• Price Group 2• Price Group 3• Price Group 4

Page 31: JCPenney New Store Training Presented by Levolor*Kirsch

Natural Shades

Easy Step 2- Choose Your Liner

• No Liner• Light Filtering Liner• Room Darkening Liner• 4 color coordinating

choices• New! Top Down/Bottom up

available with liner• All liners are neutral to the

street side

Page 32: JCPenney New Store Training Presented by Levolor*Kirsch

Natural Shades

Easy Step 3- Choose your Carefree Options

• Cordless• Top Down/Bottom Up• Continuous Cordloop • Day/Night• Valances• Decorative Scallops• Tailored Edge• 2-on-1 or 3-on-1 Headrail• Specialty Shapes

Page 33: JCPenney New Store Training Presented by Levolor*Kirsch

Natural Shades

Valances

• Roman- self valance• Classic- New! 3” wood profile• Waterfall-cascading valance

conceals continuous cordloop and cordless shades

Page 34: JCPenney New Store Training Presented by Levolor*Kirsch

Natural Shades

Day/Night

• NEW! Exclusive!• Room darkening or

Light filtering liner• 2 shades in 1• Aesthetically pleasing• Patent pending

Page 35: JCPenney New Store Training Presented by Levolor*Kirsch

Natural Shades

Designer Upgrades: Woven Wood Exclusives

• 7 Additional Unique Collections!

Page 36: JCPenney New Store Training Presented by Levolor*Kirsch

Natural Shades

Competitive Advantages

• Exclusive trend right colors, patterns, and fabrics

• Exclusive Day/Night Operating System

• Exclusive Cordless Operating System

• Privacy liners available in light filtering or room darkening in 4 coordinating colors and provides a neutral backing to the street side.

Page 37: JCPenney New Store Training Presented by Levolor*Kirsch

Soft Vertical

Easy Step 1- Choose your Fabric

Crepaline & Satinage- Filters light while adding a stylish, crushed texture– Mocha– Everglade – Dijon– Chili Spice

Muslinet- Rich, linen textured Top-Selling Cellular Finishes for

small window/ large window coordination

Soft Vertical

Page 38: JCPenney New Store Training Presented by Levolor*Kirsch

Soft Vertical

Easy Step 2- Choose your Controls

• Left, Right, or Center Draw• Backstacker™ Standard

Page 39: JCPenney New Store Training Presented by Levolor*Kirsch

Soft Verticals

Easy Step 3- Choose your Valance

• Estate™ Valance (Finals or End caps)• Fabric Valance

• Channel Valance

Soft Vertical

Page 40: JCPenney New Store Training Presented by Levolor*Kirsch

Soft Vertical

Designer Upgrades: Ambiance Exclusives• Voile- completely sheer

fabric softens light without obstructing view.

• Additional Estate finials

Soft Vertical

Page 41: JCPenney New Store Training Presented by Levolor*Kirsch

Soft Vertical

Competitive Advantages

• Exclusive standard BackStacker™ feature

• Heavy-duty vane stems – virtually unbreakable plastic material

• Estate™ Decorative Wood Valance • Fabric Valance • Wheeled carrier system provides

smoother, quieter traverse across the headrail

• Standard Channel Valance included• Standard top and bottom drapery

hems• Fabric by the yard available • Horizontal product coordination

Page 42: JCPenney New Store Training Presented by Levolor*Kirsch

Vertical Blinds

Easy Step 1- Choose your Style

• Vane styles– Fabric– Free hang– Groover– Vinyl: flat, crown, s-shaped

• Coordinating Collections-Faux,

Cellular Horizontal windows

Page 43: JCPenney New Store Training Presented by Levolor*Kirsch

• Abacos Linen– S-Shaped Fabric

Laminate coordinates with Cellular

• Resemblance™– Printed PVC Vanes– Coordinate with

Resemblance™2” Faux Wood

– Same weight as other vertical vanes

Coordinating Collections

Vertical Blinds

Page 44: JCPenney New Store Training Presented by Levolor*Kirsch

Vertical Blinds

Easy Step 2- Choose your Controls

Control Options Split draw Right draw Left draw Center stack Reverse stack

Page 45: JCPenney New Store Training Presented by Levolor*Kirsch

Vertical Blinds

Headrail Features

LXT 2000/Touchglide Reversible headrail BackStacker™ Wheeled Carrier System 360° Vane Rotation Options Include:

-Touchglide w/ Autowand(Backstacker NA)

Page 46: JCPenney New Store Training Presented by Levolor*Kirsch

Verticals Blinds

Easy Step 3- Choose your Valance

Valance Styles• DesignLine™

– Square, Round, – Tailored Corners

• Faux Wood Valance– 3” profile

Page 47: JCPenney New Store Training Presented by Levolor*Kirsch

Astoria (Crown)Arden (S-Shaped)

Wingate (S-Shaped)

Designer Upgrades: Vertical Exclusives

Verticals Blinds

•Exclusive vane styles•Zirlon Headrail

Page 48: JCPenney New Store Training Presented by Levolor*Kirsch

30% tighter stack 360-degree vane rotation Options Include:

– Zirlon w/ Autowand(Backstacker NA)

Kirsch Zirlon™ Headrail

Designer Upgrades: Vertical Exclusives

Verticals Blinds

Page 49: JCPenney New Store Training Presented by Levolor*Kirsch

Vertical Blinds

Competitive Advantages• Heavy-duty vane stems • Wheeled carrier system• Backstacker® • Zirlon headrail reduces stack

by 30%.• Ever Clear Louver Groover

(ECLG) groover• Largest selection of fabric,

PVC, and S-Shaped vanes in the industry

• Fabric Laminate S-Curve Vanes

• Horizontal blinds coordination.

Page 50: JCPenney New Store Training Presented by Levolor*Kirsch

Warranty Review

Warranty Highlights

•Limited Lifetime

•Original Owner/Window

•Covered: Against manufacturing defects, flaw in product design, materials/workmanship causing the product to no longer function

•Parameters

–Cords…….. 3 years

–Vinyl Vanes/Fabric…..5 years

Page 51: JCPenney New Store Training Presented by Levolor*Kirsch

Retail Price Guide       

Width to25 7/8" 38 3/8" 50 7/8" 63 3/8" 75 7/8" 85 1/4"

Height to 48" 401 541 642 736 842 91360" 438 595 702 819 936 1,01872" 478 657 782 905 1,050 1,14484" 507 699 833 967 1,105 1,22496" 620 766 911 1,054 1,201 1,308

108" 705 883 1,059 1,234 1,414 1,546120" 731 920 1,105 1,290 1,479 1,618132" 764 962 1,157 1,351 1,550 1,696144" 792 999 1,203 1,407 1,616 1,770

Determine the retail price for a 52 x 83….

Basic Ordering

Page 52: JCPenney New Store Training Presented by Levolor*Kirsch

New Store Training Quiz

Good Luck!