Jeff Fonseca

7/30/2019 Jeff Fonseca

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NFC by NXP“Bringing Multi - Applications Without Compromise”



Agenda

IntroductionWhat is NFC and NFC Tagging

NFC Market Projections

NFC Experience

Sample Commercial Applications

Google Nexus S with NFC Powered by NXP

Summary

Resources



Full secure solutions thru a broad portfolio and

application expertise, with ease of integration

Public Transport

Smart ID (Access)

Infrastructure

Banking ID

NFC

Smart posters

Secure Transactions

Supply Chain

Management

Product Track&Trace

Device Authentication

Connected Devices

Brand Protection

Passports

ID cards

Health Card

Driving licenses

Pay TV

Secure ID

Tagging & Authentication Authentication, Tags & Labels

E-Government, PayTV

AFC, Banking, Mobile Transactions, Infrastructure



NFC Radio ICsNFC software

Secure Element ICs

Mobile Solutions

NFC will boost the overall Identification marketNXP co-invented NFC and leads the entire space

Peer To

Peer

Easy device

association,

profile exchange,

gaming

Service

Discovery

Contentdistribution, smart

advertising,

coupons

Payment,

Ticketing,

Access, Transit,

loyalty

Secure

Transactions

Contactless

Readers

MIFARE® Solutions

Contactless

Cards

SmartMX™ Security

Contactless

Tags & Labels

RFID Leadership

13.56MHz

Proximity

http://images.google.fr/imgres?imgurl=http://blogs.oracle.com/retail/smartcard.jpg&imgrefurl=http://blogs.oracle.com/retail/2009/04/&usg=__BFLbt5rPUID-X9dSeWm21PGXlXE=&h=289&w=277&sz=11&hl=fr&start=26&itbs=1&tbnid=tXMYMUS6OVLRqM:&tbnh=115&tbnw=110&prev=/images?q=smartcard&start=20&hl=fr&sa=N&gbv=2&ndsp=20&tbs=isch:1



Major OS players enabling Mobile ExperienceIntegrating NFC and a Secure Element

06/16/2011 5

Key OEM players for smart phone market Top 4 OS Players represent 93.1% of

market

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

900,000

1,000,000

2011 2012 2013 2014

M units

Others

webOS

LiMo Foundation

Bada

Windows Phone

iOS

RIM

Android

Symbian +MeeGo

NFC estimate

Mobile Transactions

deployments

Q4 ’10

Market

Share %

Launch

date

Deploying NFC on all

new smartphones in

201132.6 H1 „11

Will use NXP software

from Android 2.3.

NXP‟s NFC chipset

integrated in Nexus S

30.8 Q4 ‟10

Announced support of

NFC for BlackBerry

handsets13.7 2011

Plans for NFC are

unknown16.0

Source: Gartner Feb 2011 (smartphone market), NXP internal (NFC estimate)

413

563

721

875



What does NFC mean for consumers?Bridge between the physical and virtual world

InteractivitySecurity

Convenience



What it means for the merchants…

Google Wallet Partners Video

http://www.youtube.com/watch?v=gZGoXvzW4WU





Connecting the physical & the virtual worldMobile transactions thru NFC will transform our lives

Payment & LoyaltyMobile phone = Interactive wallet

Ticketing

Access to public transport:

Mobile phone = transport card

Physical & Logic AccessMobile phone = key

Peer-to-Peer Connectivity

Exchange information

Mobile phone = Face Book profile

Service Discovery

Connect the world of apps with the physical world

Secure log-in

Mobile phone = security token, ID card



Pay With ISISUS Carrier Joint Venture for NFC:

– http://vimeo.com/22132293

Leave the wallet behind and do more with your mobile! – http://www.paywithisis.com

http://vimeo.com/22132293

http://www.paywithisis.com/

http://www.paywithisis.com/

http://vimeo.com/22132293



10

Use Cases

Stationarybusiness cards

business

card data

Smart Advertisementpremium magazines, smart posters

URL, counter,

location,

re-program tag

Apps (enabled) by NXP

exclusive link to NXP tags

Electronic Deviceseasy pairing, simple authentication

device ID, pairing code

Social MediaMerchants, private users, Tags in the box

URL, device ID,

location, pairing

code, re-program tag

Authenticationbrand protection, taxaction control

authentication

(crypto)code

Cloud

Trusted Service Management,Issuance of certificates,

Certificate services

Application Services



New Emerging Segments for NFC Tagging

Example of the market dynamics

– Technology fulfillment trend – Unique requirements per segment define solution

11

Smart Adverstising

“open loop”

NFC Forum

Tag

Authentication

“closed loop”

NFC Enabled

Tag

ElectronicsPairing

“closed loop”NFC Enabled

Tag

14443 Tags 15693 Tags

Defining the market – Open loop = tags defined by NFC Forum for specific use case, e.g. Smart Poster

– Closed loop = tags specific to customer defined use case, Forum independent, e.g.

authentication of FMCG tied to specific application

Tag Tech Trend

Example



NFC Tagging

Tag / Inlay Selection Criteria &

Considerations- Who is going to read & where?

- Outside / through glass / directly on

item

- Read range considerations

- Use of use

- What type of Tag / Sticker / Label?

- Ticket / Coupon / Menu / Poster

- What information is to be encoded?- Tag Type

- Secure?



NFC Experience versus QR / Barcode

NFC

• Faster, simpler, no app needed

• More secure

• More memory per size

• Can be embedded into product

• Not messing with visual design• No setup, no zooming needed

• Better user experience

• QR codes can be integrated on top

• Content can be changed

• No light needed, read in dark

QR / Barcode

• Cheap

• Printable• Easy to copy

• Low light issues

• Sunlight fading

Vs.



NFC in the Airport

Payment• Copy the payment card

to the secure wallet

Loyalty

• Use physical loyalty card

to initiate experience• Give users a digital ID

loyalty card

Intimacy

• Increase the one to one

relationship with theconsumer thru the mobileportal

• NFC helps simplify their experience

14

One Device can do so much more!

The phone carries the virtual cards



NFC Revolutionizing the Mobile World

In a café At a station In the office



Google Nexus S with NFC Powered by NXPGoogle Nexus S intro video:

http://www.youtube.com/v/wk5mUdeEF8c?version=3

Now you can make your own tags, search Android Market for NXP

TagWriter App





With NFC, the possibilities are endless…



Summary

The growth of NFC is finally occurring with the emergence of smart

phones

Applications that are arriving are about creating simple but powerful

experiences for the consumer

NXP is a major company which is leading the development of solutions

to make these applications viable

We enable “Multi-Applications Without Compromise”

And finally, our efforts will allow consumers to bridge the physical world

to the virtual world



Resources

Available resources to start with for you

Jeff Fonseca, Business Development Director NXP – [email protected]

– +1-858-395-7773

– http://www.nxp.com/nfc

mailto:[email protected]

http://www.nxp.com/nfc

http://www.nxp.com/nfc

mailto:[email protected]



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Jeff Fonseca