Founded by Kali Hoang, Verden Salvador, Boey Yu, Carolyn Zhang

IntroductionWe are an airline consolidator company offering domestic flight tickets to major hubs through a subscription service that allows customers to purchase round-trip flight tickets at a more affordable rate. Tickets are easily purchased through our website or mobile app. The subscription cost is $500 per month and customers are charged a non-refundable service fee of $100 per round-trip flight, the maximum number of tickets being three round-trip flights per month.

Our mission is to provide budget-conscious travelers with a perfect, seamless balance between affordability and accessibility when booking a flight ticket to major

hubs through our subscription service from the next business conference to an impromptu adventure.

Mission Statement

Market Trends

➔ Increase in US digital travel sales between 2012 and 2018

➔ Increase in consumer expectations

➔ Increase in business travel volume and spending

Growth Opportunities

➔ U.S. airline industry forecast to grow 24.5% from 2014 to 2019◆ Approximately 4.5% annual increase

➔ Revenue plateau in 2019

United States airline industry value forecast: $ million, 2014-19

Year $ million % Growth

2014 154,098.8 5.4%

2015 160,523.8 4.2%

2016 167,559.9 4.4%

2017 175,211.6 4.6%

2018 183,347.4 4.6%

2019 191,818.5 4.6%

SOURCE: MarketLine

Marketing Objective

➜ Maximize revenue➜ Release different

subscription plans○ Ex: Family plans

➜ Dominate U.S. market➜ Move into the

international market➜ Become a renowned

brand

Target Markets

SecondaryMid-twenties to mid-thirties young professionals who travel often for pleasure.

PrimaryMid-twenties to mid-thirties young professionals who travel often for business.

To young professionals who want to travel and have the time and flexibility to do so, JetSet is the flight

subscription service that gives you the most affordable flights around the U.S. because of the monthly

subscription service.

Positioning Statement

Price$500 subscription fee$100 per round trip flight

Marketing Mix and Communication Plan

ProductFlight subscription service for three round trip flights to major domestic locations.

PlaceFlight tickets are available for major US hubs: Boston, Chicago, LA, Miami, New York, San Francisco, Houston, Seattle, Denver

PromotionHeavily social media based“If you could fly anywhere without worrying about time or money, where would you go?”

Pricing Plan

➜ Consolidators resell tickets for 20-70% lower than published prices○ Paying 30-80% lower for tickets

➜ Average round trip flight in U.S. is $388○ We pay $116.40 to $310.80○ Average of $213.60 per ticket

➜ $500 Subscription Fee + $100 Per Round-Trip Flight

# of Flights

Taken per Month

Cost Revenue Profit Profit Margin

1 $213.60 $600 $386.40 64.4%

2 $427.20 $700 $272.80 39%

3 $640.80 $800 $159.20 19.9%

Sales Forecast and Financial Objective

➜ Reach 12% profit within three years

➜ Estimated 38,000 business trips every day

➜ 28 trips=8 subscriptions○ $6400

Contingency Plan

➜ Set aside 5% of profit after breaking even to be prepared for refunds

➜ $100 service fees will not be refunded

➜ If one round trip has been taken, only two-thirds of the $500 subscription fee will be returned

THE JETSET WEBSITE

jetsetsm.wix.com/jetset

Place your screenshot here

THE JETSET APP INTERFACE

Place your screenshot here

Thank you for listening!

References

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