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PrintP U B L I C A T I O N S
t: 07827 862 523 | e: [email protected] | Studio 230, 56 Tavistock Place, London, WC1H 9RG | www.jimbatty.comText and photographs © 2013, Jim Batty
Illustrated books brief
This was the first of a series of six illustrated and variously-themed books about the future of UK public services.
Each 24- to 36-page volume was intended as a marketing piece – aimed at professionals in the field – to demonstrate the client’s ‘cutting edge’ knowledge of the relevant issues.
The book’s secondary purpose was to engender media discussion.
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PrintP U B L I C A T I O N S
t: 07827 862 523 | e: [email protected] | Studio 230, 56 Tavistock Place, London, WC1H 9RG | www.jimbatty.comText and photographs © 2013, Jim Batty
Each illustrated book opened with an introduction followed by articles based on interviews with experts and well known commentators – each with a short biography and portrait.
These are some of the first volume’s spreads.
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PrintP U B L I C A T I O N S
t: 07827 862 523 | e: [email protected] | Studio 230, 56 Tavistock Place, London, WC1H 9RG | www.jimbatty.comText and photographs © 2013, Jim Batty
Annual report brief
An annual report(16-page, A4, portrait) for social interest researchers and consultants OPM. It was designed to: showcase a variety of the company’s premier work with different clients; highlight its internal voluntary and social responsibility efforts; promote some of its publications; and deliver a summary of its annual financial statements.
I designed the annual report, researched its imagery and photographed a number of company events for the report and other promotional purposes.
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PrintP U B L I C A T I O N S
t: 07827 862 523 | e: [email protected] | Studio 230, 56 Tavistock Place, London, WC1H 9RG | www.jimbatty.comText and photographs © 2013, Jim Batty
Sample two-page spread of the annual report.
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PrintP U B L I C A T I O N S
t: 07827 862 523 | e: [email protected] | Studio 230, 56 Tavistock Place, London, WC1H 9RG | www.jimbatty.comText and photographs © 2013, Jim Batty
Another sample two-page spread from the report.
I produced the company in-house photographs illustrated here.
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PrintP U B L I C A T I O N S
t: 07827 862 523 | e: [email protected] | Studio 230, 56 Tavistock Place, London, WC1H 9RG | www.jimbatty.comText and photographs © 2013, Jim Batty
Handbook brief
A 60-page, A5-sized, illustrated handbook for a wide range of people – including community activists, citizen leaders, active older people, social service professionals and politicians – who would like to improve life for older people in their local communities.
The client requested that images convey an overall feeling of optimism and activity, avoid cliché and even challenge prejudices.
PrintP U B L I C A T I O N S
t: 07827 862 523 | e: [email protected] | Studio 230, 56 Tavistock Place, London, WC1H 9RG | www.jimbatty.comText and photographs © 2013, Jim Batty
The brief also specified a ‘reader-friendly’ appendix, some infographics to explain complex processes and special visual treatment for a number of case-studies interspersed throughout the text.
