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BRIEF insight . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Jimmy´s Iced Coffee is a strange and quirky brand, and this is what makes them very interesting. They like doing things differently and being quite “random”. With Jimmy´s new coconut flavour we intend to carry on with this tone of voice and continue being different and a bit quirky, in a bunch of different media and channels. In the end, we will be selling this product as a new and exiting drink, unlike anything you have tried before, to cool you down during the summer. Jimmy’s Iced Coffee is a quirky brand of iced coffee that is sold throughout the UK in Selfridges, Waitrose, Budgens and Ocado, as well as independent stockiest. Using distinctive packaging, they are quirky, fun, lighthearted and they don’t take themselves too seriously. Mission/business objective: Jimmy’s Iced Coffee are launching a brand new coconut flavour for summer and want to create a campaign to promote it throughout the UK. Ultimately, they are looking to increase sales, but understand that a brand-level campaign, activity or idea can do this. Campaign objective: Until now, Jimmy’s Iced Coffee have used viral, social and outdoor activity at events such as festivals and, although they have received some attention in the press, they haven’t run a full campaign. Yet. They want an original campaign to launch their new coconut flavour. They are interested in perusing traditional media channels such as TV/print/outdoor and the idea must work well through social channels such as Facebook and Twitter. The idea needs to be creative and quirky, staying true to their fun personality. Target audience: 18 - 40 year old males and females. ABC1. Single-minded proposition of the campaign/project: Jimmy’s Coconut Iced Coffee is cool to drink in the summer. JIMMY’S

Jimmy's Iced Coffee

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Page 1: Jimmy's Iced Coffee

BRIEF

insight

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Jimmy´s Iced Coffee is a strange and quirky brand, and this is what makes them very interesting. They like doing things differently and being quite “random”.

With Jimmy´s new coconut flavour we intend to carry on with this tone of voice and continue being different and a bit quirky, in a bunch of different media and channels.

In the end, we will be selling this product as a new and exiting drink, unlike anything you have tried before, to cool you down during the summer.

Jimmy’s Iced Coffee is a quirky brand of iced coffee that is sold throughout the UK in Selfridges, Waitrose, Budgens and Ocado, as well as independent stockiest. Using distinctive packaging, they are quirky, fun, lighthearted and they don’t take themselves too seriously.

Mission/business objective:Jimmy’s Iced Coffee are launching a brand new coconut flavour for summer and want to create a campaign to promote it throughout the UK.

Ultimately, they are looking to increase sales, but understand that a brand-level campaign, activity or idea can do this.

Campaign objective:Until now, Jimmy’s Iced Coffee have used viral, social and outdoor activity at events such as festivals and, although they have received some attention in the press, they haven’t run a full campaign. Yet.

They want an original campaign to launch their new coconut flavour. They are interested in perusing traditional media channels such as TV/print/outdoor and the idea must work well through social channels such as Facebook and Twitter.

The idea needs to be creative and quirky, staying true to their fun personality.

Target audience:18 - 40 year old males and females.ABC1.

Single-minded proposition of the campaign/project:Jimmy’s Coconut Iced Coffee is cool to drink in the summer.

J I M M Y ’ S

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Page 2: Jimmy's Iced Coffee

tv script

A pineapple is walking on the beach. He moves towards the camera.

“Coconut! Coconut, where are you?!” He shouts.

The pineapple makes a sudden stop and you see from behind.

“What? Coconut? NO!” He shouts in anger and sur-prise.

Further down the beach he can see the coconut and Jimmy’s flirting.

Close up of the coconut and the iced coffee behaving flirty on the beach while playfully bumping into each other.

Close up of the Jimmy’s iced coffee with coconut fla-vour.

Man: - And that my son, is how Jimmy’s coconut fla-voured iced coffee was made.Boy: - Wow, really dad?!Man: (Clears his throat.) - Well, yes, sure…

“How would you like to get paid to cool down the UK this summer? Apply by generating your own ‘coconut meets Jimmy’s’ film on jimmysicedcoffee.com/cooljob!”

www.jimmysicedcoffee.com/cooljob

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Page 3: Jimmy's Iced Coffee

PRINT AD

APPLY FOR THE

J O B T H I S S U M M E R !

Most people could just dream of enjoyin summer to the fullest whilst getting paid for it. This summer we can make that happen for two fortunate people! Pop over to www.jimmysicedcoffee.com/cooljob to see exactly how we have made this possible

Page 4: Jimmy's Iced Coffee

website

NAME

E-MAIL

ADRESS

MOBILE

SOUNDS

MOOD

CHARACTERS

Home The Goods Who's Jimmy? Stockists Say Hello The Word Blog The Cool Job Watch our blockbusters

Generate your

own video!

Home The Goods Who's Jimmy? Stockists Say Hello The Word Blog The Cool Job Watch our blockbusters

The coolest job

this summer!Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor inci-didunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exerci-tation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor inci-didunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exerci-tation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum

After logging on to ‘the cool job’ website, you will get all the details about the job and how to apply.

The job: Two lucky people will be equipped with a car and all the Jimmy’s iced coffee Britain could ever want. They will spend their summer driving around to festivals and other happenigs in the UK to hand out, and promote, the new Jimmy’s coconut iced coffee.

Generate your own video on how Jimmy’s and Coconut met, and upload it to our Facebook page. The two best videos wins the job!

Page 5: Jimmy's Iced Coffee

PRINT ADS

NEW

coconut favor

www.jimmysicedcoffee.com

COVENT GARDEN

WE

DOWNCOOL

Page 6: Jimmy's Iced Coffee

print ad

NEW

coconut favor

www.jimmysicedcoffee.com

ISLE OF WIGHT

WE

DOWNCOOL

Page 7: Jimmy's Iced Coffee

STAND, AMBIENT & COOLER

Put our iced coffee inside our coco-cooler to keep it chilled on a hot summers day.

Coco-coolers will be hung from a palm tree as an ambiant at festivals etc. for people to pick if they fancy a cool drink.

Page 8: Jimmy's Iced Coffee

blog on website

Ingredients • 1 crtn Jimmy’s coconut iced coffee • 6 cups of plain lavored yogurt • 3/4 cup sugar• 1 teaspoon coconut extract• 1/2 cup sweetened coconut lakes• Ice c• Ice cream maker

INSTRUCTIONS

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The Coffee Colada

Ingredients • 1 crtn Jimmy’s coconut iced coffee • 250ml coconut milk• 80ml Malibu coconut liqueur• 60ml Midori liqueur• 60ml fresh lime juice• 2 cups crushed ice• 2 cups crushed ice

INSTRUCTIONS

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in dolor in reprehenderit in voluptate velit.

As a little addition to the campaign, Jimmy’s can post recipes containing the coconut iced coffee on their blog.