Joanne.Littlefield@colostate.edu(970) 980-5880 (cell)www.ext.colostate.edu/menustres.html#communication
Hi, Im Joanne LittlefieldIm the director for outreach and engagement for Colorado State University Extension. Im looking forward to this webinar as means to help you try some new things out, to reach new and existing audiences.**Short educational videos are an alternative educational tool which can be viewed online or at workshopsand trainings, to reach diverse audiences. The popularity of YouTube and other social media,in addition to user desire for concise information, leads more and more people (in Extensionthroughout the country) to turn to video production.*The goals of these webinars and the accompanying handbook are to guide you through the video production process and provide you with specific examples to help you succeed in producing your own short educational video.
*How do you develop an idea? Whats involved in creating a script?How/where/when do you shoot the video?Some specific legal requirements involved.**CSU Extension fact sheets offer a bounty of peer-reviewed information that can be adapted forvideo production. Videos streamed online should be no longer than two to three minutes. Thisshort length will force you to focus your idea. It may be helpful to discuss ideas with others tofine tune an idea and decide what points youd like to make in the video. For example, thesmall acreage coordinator first came up with the idea of pasture management, which is verybroad. Next, she talked with others and developed a script which introduces five strategies ofpasture management.As a guideline, a three-minute script written in 12 point font will be less than one page long.Read the script out loud to time the length; once you do that youll know how to better reworkthe material and/or cut, for the spoken word. Remember to pause between thoughts, and leavefive seconds at the beginning for a title, and 10 seconds at the end for the credits. Also leavetime to include a short narrative or text at the end which directs viewers to additional sourcesof information.*As you work on the script you will begin to visualize it. A storyboard is a series of rough sketchesoutlining the scene sequence or actions to be shot on video. The storyboard is imperative to help youvisualize your script. A blank storyboard sheet is provided on page 7.Imagining what will visually portray your script will help you come up with a list of shots. A shotlist is simply a list of shots you want to remember to take when you are filming. The storyboard andshot list will direct you and your team during the video shoot. They will help you consider shot angles,types of shots (establishing shot, close-ups, etc), and how you will begin and end the video (i.e.walk in, walk out).B-roll is the secondary footage that adds meaning to a sequence and disguises the elimination of unwantedcontent. In the example storyboard below, the B-roll shots are the ingredients, the handsmaking the sandwich, and the mouth taking a bite.Make a list of B-roll shots and plan on taking more shots than you think you will need. The moreshots you have to choose from, the easier it will be during editing.**Go to handbook, http://issuu.com/rwillson/docs/video-production-handbook?viewMode=magazine&mode=embed, page 7
*By visualizing what we hope the video would look like, we were able to fine-tune our ideas for shots and props needed.
Well have more on this in an upcoming session.*The BasicsThe basic equipment needed for any video production is a camera, microphone, tripod, extra batteries,and SD cards (greater than 8 gb), editing software and on-air talent. Additional equipment might includesupplemental microphones or other audio recording device, and lighting. You should also considerauxiliary hard drives or additional computer memory because video files can take up a lot of space.
*To give you an idea of what we include and check for, here is our checklist for all major projects: photo, video and audio.
This doesnt include any props or background details*You may decide that you want to conduct an interview. For interviews, develop a list of questions youplan to ask an interviewee. Be sure to provide the questions to the interviewee in advance so they canprepare their answers. Avoid questions that could be answered yes or no.
Be sure to give the final script to your talent or on-air personality as soon as possible so they havetime to become familiar with it before the video shoot. The day of shooting will be much easier andless time consuming if the talent is able to recite the script with ease
If you decide to use either voice-over narration or supplemental narration, youll need to make decisionsabout sound quality compatibility. We recommend that if you are using field talent for portions,with sound recorded on the video camera, your supplemental narrator (either the same person or a different person) should also be recorded using the camera audio recording capabilities, and edit in Premiere Elements. If you choose to have a voice-over visuals narration, you can use a mp3 recorder andthen edit using Audacity. Whichever route you choose, youll need to use the lavaliere (clip-on) microphonerather than relying on the built in microphone for either the camera or mp3 player.
Alternating between a male and female voice for narration can add interest to the piece, as long as it isnot overdone.*MusicBecause research has shown that adding music to an informational/educational video impedeslearning, avoid the use of music bridges between shots. Natural sounds, however, recorded at thelocation, can add interest and should be added as appropriate to the subject. Think 'Morning Edition' or'All Things Considered' on National Public Radio. Producers there do a great job of incorporating naturalsound that adds realism, and you could try your hand at it as well. Start small with just a few supplementalelements to the audio track, such as the sound of running water or an engine idling.Limited use of non-copyright, public domain music for the open and close could lend interest to yourvideo production. There are a number of sources for public domain sound recordings on the internet including the following: www.pdinfo.com/link.php. Please read and comply with any usage limitationsassociated with the use of these recordings. Use of copyright protected music without permission of thecopyright owner can lead to legal liability so please ensure that any music you use can legally be used foryour purpose. Contact the CSU general counsel office with any questions regarding copyright.*As you are filming, its good to keep a running log of the shots you have gathered; a blank log sheet is included in the handbook.
This will keep you organized during the shoot, and when you go to edit, youll know the precise location of all of your assets.*YouTube is BETA testing captioning; this may help us to have our multimedia files ADA compliant.
*Additionally, if you follow the steps outlines in the video production handbook, youll have a document that can be loaded to provide the appropriate information.*For more ideas, check out the multimedia section on our website under faculty/staff resources; watch videos and note what you like/dont like about them.
Im going to turn this over to Jeff now, and hell show you some features of Premiere Elements, and give you his perspective on creating our video project from a fact sheet.
Thanks for your time and attention.*