Joka Strategist

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Dec '12 Edition

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    Joka Strategist

    Joka Strategist / Nov 2011






  • The Consulting Club The Consulting Club, IIM Calcutta is a student-run organization dedicated to creating opportunities for students to explore and engage with the consulting industry and assisting them in preparing for successful careers within it.

    The Consulting Club of IIM Calcutta comes out with a range of publications spread out over the calendar year. The publications cover the entire spectrum of consulting literature right from material on case interview preparation to articles on the latest industry trends and happenings.

    Joka Strategist

    Joka Strategist is the consulting magazine of the club. Thought leaders from both industry and academia contribute articles to this quarterly magazine. Joka Strategist has widespread readership with the circulation now having increased to over 40 international universities.

    From the Editor

    Dear Readers, The November11 issue of Joka Strategist, brought out by Consulting Club, IIM Calcutta in association with BMGI brings a collection of interesting and insightful articles from the consulting world. Our February issue was appreciated by the readers and your comments and feedback have helped us in coming out with a better magazine.

    In our first article we focus on the relationship between Euro-pean Union and India by highlighting the various initiatives taken from both sides and how things can be improved upon after looking at the situation from both sides. Our next article comes from one of the founders of Zomato which a platform dedicated to food and the information that can be useful for users before selecting a restaurant. The third article comes from the VP and country head(India) at Regalix and he talks about the importance of usability in the field of marketing by highlighting some very interesting real life cases. Another arti-cle talks about the field of consulting and the way a consultant thinks about solving a case by giving importance to various stakeholders who are involved in the project. Our final article comes from Cognizant which is a viewpoint about the impor-tance of having workforce of a particular age and the effects such employees have on the organization dynamics. We have included a fun corner and a crossword which would be enjoyable for you. We have tried to gather views from various industry experts and present it to you. Your feedback would be really helpful for us in improving and making subse-quent changes to the magazine. Please feel free to write to us at

    Happy Reading!

    Sahil DevEditor-in-Chief, Joka StrategistEditorial Team

    President Eisha Srivastav Advisory Editor Shiva GoyalEditor-in-Chief Sahil Dev Designer Prakhar Srivastav

    Consulting Club / IIM Calcutta


  • Club Sponsor 2011-12

    Joka Strategist / Nov 2011


    Consulting Club / IIM Calcutta

  • The economic growth of India gradually leads France and Europe to reconsider their relationship in order to build an influent and sustainable partnership. Indeed, India should be considered as an area of prosperity and security compared to other continental regions like China or Africa. As a multicultural and democratic country, India managed to preserve its identity and is opened to dialogue with Europe and France. This then encourages interpersonal relationship and shar-ing of ideas. This is all the more important as India can challenge Chinas influence and become a part-ner compatible with the USA. Thus, India could solve global issues in the future and benefit from new rights according to its place in the world.


    First of all, India is encouraged to open its market, ex-pand its investments in both directions according to the treaty related to free trade between India and EU and to OMC negotiations. Moreover, India is expected to enforce competition, social rules (cf. the Interna-tional Labour Organisation Constitution) and also environmental rules. At last but not least, reciprocal enforcement of the rules is required from India : in-deed, an Indian company can buy a foreign company

    but not in the other way around.

    In addition to that, India should clarify its position concerning security policy towards Afghanistan, Pa-kistan, its defence policy especially about nuclear and surety measures ruled by IAAE.

    India is also expected to take into consideration global warming and to define efficient quantitative restric-tions on emissions of greenhouse gases

    In the framework of G20, India should be more in-volved in currency issues in order to avoid inflation, overheat and volatility due to massive capitals influx in India. Indeed, India is believed to become more aware of economic interdependence. The coexistence of stagnation of many developed countries and of in-flation in developing countries requires coordination between all the central banks like the Reserve Bank of India.

    Secondly, India should take part to the regulation of raw material and agricultural markets since its con-sumption is so significant that its variation deeply af-fect the international market.

    Thirdly, India is invited to participate to the world governance through a reform of the Security Council



    Consulting Club / IIM Calcutta


  • of the United Nations and through a more significant role in the International Monetary Fund and in the World Bank in order to be more involved in resolu-tion of conflicts

    INDIAS EXPECTATIONS India tends to defend its claims so as to preserve its growth and development : the opening of European markets, the protection of its agricultural market and the access to sensible technology. Furthermore, India managed to secure its diplomatic position in the re-gion : it tries to avoid the internationalisation of the Cashmere conflict and a diplomatic crisis with Iran and to stabilize the afghan region. It also tries to se-cure its energetic supply and its access to raw materi-als, to restructure its defence system largely supported by Russia, to fight against terrorism and then to en-sure its participation into a broaden Security Council.

    As a result, the EU must change its policy since it does not play a major role in India in spite of its histori-cal, political and cultural proximity. Indeed, EU still has a blurry identity according to Delhis position. However, India built strong bilateral relationship with France, Germany, or United Kingdom.

    France then has a competitive advantage since India already relies on France for its important specialised industries : transports, infrastructure, food-process-ing, nuclear energy, etc. This exchange of services could then lead India to acquire technological skills

    and build a strategic partnership with Europe in order to become less dependent on the USA or even Russia for its military supplies.

    Then, an intergovernmental action between UK, Ger-many and France above and beyond trade and eco-nomic rivalry could result in international policy so as to face issues like regional crisis, climatic change, or fight against international terrorism and piracy.

    These intra-European actions are necessary to make EU a foreground actor in the multipolar world for the future. Indeed, as Lady Ashton said in Delhi in July 2010, EU has difficulties to appear as an understand-able partner to India. However, the Indo-European summit of December 2010 gradually highlights the evolution and the clarification of this relationship ac-cording to India.

    Indias expectations lead its politics to establish differ-ent kind of relationship so as to satisfy its interests. There is no real homogeneous and fixed bloc but a variable relationship regarding the sector : India/Chi-na on climate, India/USA on nuclear energy, India/Brazil on trade and WTO. Then EU, France and In-dia will then try to define Broad coalitions to tackle global challenges.

    The French Presidency of the G20 wishes to promote a collective presidency, inviting then India to take part to global issues : G20 efficiency, non proliferation of Weapons of Mass Destruction, monetary stability, etc

    As a result, the EU must change its policy since it does not play a major role in India in spite of its historical, political and cultural proximity.

    Joka Strategist / Nov 2011


  • These collaborative actions must obey guiding princi-ples : if India is mainly focused on its national security at the hands of China and Pakistan whereas France and European Union want to spread out and strength-en democracy in a multipolar word. India will then be considered as the most reliable partner compared to Russia and China.

    The President Nicolas Sarkozy and the Prime Minister Manmohan Singh set in 2008 the objective to double their trade by 2012. Despite the financial crisis pre-vents both to progress as expected, the target has not been abandoned. Strengthen the cooperation in infrastructure since the unprecedented modernization of India involves today important requirements in this area. Develop political relationship : organize more fre-quent presidential and ministerial visits, more parlia-mentary trips and establish link at different level (lo-cal institutions, political parties, ...) between India and FranceImprove relation