Introducing…

Our whole fruit Sorbet Squeezups

5 Flavors

- Acai Berry- Raspberry- Strawberr

y - Mango - BlueberryPlus 2 New

Flavors!- Coconut &

Banana - Peach

Why they’re so Good…

• Made from grade A (the best) whole fruit purees – taste delicious like a ripe piece of fruit (no concentrates)• Creamy luscious texture, like ice cream, due to the whole fruit content (more fruit solids means less water, and less ice)• Using whole fruits retains the rich store of nutrients nature intended• Stronger nutritional profiles from the addition of a little extra vitamin A & C, plus a fiber ingredient, so each Squeezup boasts an “excellent” source of vitamins A & C, and a “good” source of fiber

And Other Good Points

• Low calorie counts – average 79 • Fat free, with no dairy

• No refined or artificial sweeteners, and no GMO’s!

• Completely allergen free, as well as gluten free

• Delicious yet healthier (that’s the beauty of sorbets)

Does it Sell?

• Distinct, clean package display showcasing beautiful fruit imagery draws shoppers right in – big factor in strong sales for a new brand• Moved an average of $69, or 2.3 cases, per week, per Whole Foods store by the close of the season (July/Aug/Sept)• Moved an average of (about) $45, or 1.5 cases per week, in “B” or other independent retailers (same period)• Delicious plus healthier, with no allergens, equals really positive reception by shoppers of all stripes, especially Moms

Do People really Like It?• Excerpts from real demo reports: “we love the taste, it’s just like fresh fruit” and “I can’t believe there’s no dairy…it’s just like ice cream;” “thank you for making a treat my whole family can truly enjoy;” “Wow…how are there only 80 calories?”• Excerpts from Mommy Blogger reviews: “deliciously fruity…perfect treat without having to feel guilt;” “so rich and creamy my kids loved them;” “WHAT A HIT!!!!...YUM!!!...AWESOME!” “ these have quickly become a favorite in our house;” “these are just so much better…I’ll just show y’all: (see next slide)

“See, I told y’all, so much better”

This is What People Want• Sales of novelties grew 7.2 percent from ’02 to ‘07,

while "old-fashioned" ice cream sales were 3.9 percent behind 2002 levels – Why? • “Convenience and healthy eating trends drive more people to frozen novelties to satisfy cravings…health-conscious consumers look for a balance between nutrition and indulgence.” David Morris, Mintel group• “The better-for-you varieties of novelties continue to perform well, since many consumers want to have those moments of indulgence without feeling guilty. This is evidenced through the growth of portion control as well as lower fat and lower calorie offerings,” Brian Manning, VP of Brand Building, Unilever Ice Cream

(Mass Market) Case in Point

ConAgra’s Sorbet & Cream bars

JambaJuice’s Sorbet bars

Our Story• Scott Jacobson founded Jolly Llama after (too) many years (6) as a Chef: “I wanted to make the most delicious frozen treats in a healthier way, the same way things are made in high quality restaurants – use only the best possible, all natural ingredients”• So…Scott moved to LeMars, IA, lived in his parent’s basement with his girlfriend, and formulated the Squeezups in a corner of his family’s ice cream cone plant (BoDeans Baking Co.) for the whole summer of ‘08• In ’09 (very thankful to be out of LeMars) Scott got his first retail placement for the new Squeezups in Whole Foods in the Bay Area, CA; soon thereafter Jolly Llama’s distribution spread to around 300 retail stores throughout the Western US

Why “Jolly Llama?”

• Scott grew up around llama farms in Wisconsin, where he used to admire the llamas for hours as they grazed and mulled about without a seeming care in the world – they seemed such peaceful, social creatures• With this appreciation buried deep in his memory, on a day the Dalai Lama was in SanFran., the image of a smiling llama (the animal, note 2 “l’s”) connoting peace and happiness took shape in his imagination• What better name for a happy, smiling llama figure?

Why “Jolly Llama?”

• More than just a cute, unique brand, the Jolly Llama reflects a deep held conviction of Scott and his partners: we should all be promoting health & happiness• The Jolly Llama Co. donates around $10,000 worth of product to local food banks, as well as gives cash to local hunger-related charities• We also sponsor and create various events that encourage healthier living• Finally, we use only recyclable packaging and if possible biodegradable as well