3

HEALTHYCARE MASSAGE CENTRE

MEN-TE I RAMEN

AUSTRAL IA-CH INA BUS INESSWEEK AWA R DS

F IVE :AM MARKET RESEARCH BR IEF

VOSE PROSPECTUS

OXFAM KARMA CLEANSE PPT

PHOTOGRAPHY

HEALTHYCARE MASSAGE CENTREHealthycare Massage is a relaxation massage centre located in Wallsend, NSW. I was appointed to design all Visual Identity and marketing collateral for the company. The concept come from the interconnection of the Chi which the core business is based on, also as a female owned business, the whole project is showing a feminine touch.

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MASSAGE CENTRE

$5

02 4951 4321Shop 15, Stockland SC Wallsend, 24 Kokera St,Wallsend,NSW 2287

Valid until Issue by

healthycareMASSAGE CENTRE

P: 02 4951 4321ADD: Shop 15, Stockland SC Wallsend, 24 Kokera St, Wallsend, NSW 2287

Expiry Date

MASSAGE CENTRE

P: 02 4951 4321

Shop 15 Stockland SC Wallsend, 24 Kokera St,Wallsend,NSW 2287

MASSAGE CENTRE

02 4951 4321

Shop 15 Stockland SC Wallsend, 24 Kokera St,Wallsend,NSW 2287

Mon ~ Wed & Fri Thu Sat ~ Sun

8:30am ~ 7:00pm8:30am ~ 9:00pm9:00am ~ 5:00pm

OPEN 7 DAYS

Body MassageNeck & Shoulders Walking on Back & Legs

Neck, Shoulders & Walking on Back, Legs Head, Neck & Shoulders Neck, Shoulders & Back Head, Neck, Shoulders, Back & Arms

Neck, Shoulders, Back, Hips & Legs Whole Body Aromatherapy Hot Stone Whole Body Aromatherapy Four (4) Hands Whole Body Aromatherapy Reflexology (Foot Massage)

Deep Tissue Remedial Massage is available for $15 per service.

$25 / 20 mins$35 / 20 mins $40 / 30 mins $50 / 40 mins $70 / 60 mins$35 / 30 mins$40 / 35 mins$55 / 45 mins $70 / 60 mins$55 / 45 mins $70 / 60 mins$55 / 45 mins $70 / 60 mins$100 / 60 mins$80 / 30 mins $150 / 60 mins$40 / 30 mins $55 / 45 mins

Traditional Chinese MedicineAcupuncture Acupuncture & Deep Tissue Remedial Vacuum Cupping Ear Candle & Head, Neck Massage

$60 / 30 mins$120 / 60 mins $500 / 5X60mins$30 / 15 mins$45 / 30 mins

Pain ManagementHeadaches / Frozen Shoulders / SciaticaTennis Elbow / Lower Back Pain

$60 / 30 mins $90 / 45 mins$120 / 60 mins

Healthy Care Massage Package Walking on back and legs with reflexology (60 mins)

Relaxation Massage Package Whole body aromatherapy with reflexology. (90 mins)

Healthy Care Luxury Massage Package Four (4) Hands whole body massage with reflexology. (90 mins)

$70

$100

$180

Hot Stone Massage Package Hot Stone whole body aromatherapy with reflexology. (90 mins)

$130

Health Insurance Rebate WelcomeGift Voucher Available

L RR L

(1) Please Circle The Area of Discomfort/Pain/Injury (4) Please Tick The Symptoms/Conditions

Chronic Pain

Sleep Disorders (2) Are you currently taking any medication?

Other(3) Are you allergic to anything?

1. The personal information I have provided on this form relates to me and is correct.. 2.. I acknowledge the detail contained on this form, will be forwarded to the insurance company and other government department under the request.

Headaches

Cold/Flu/FeverDiabetes

High Blood Pressure

Heart AilmentsKidney Ailments

Cancer

Infectious Conditions

Herpes

Shingles

Eczema

Psoriasis

Skin DisordersPhlebitis

Varicose Veins

Joint Replacements

Blood ClotsOsteoporosis

T.M.J SyndromeNeck/Spine Injury

Loss of Balance

Numbness

Fatigue

Depression

Nervousness

Dizziness

Allergies

Arthritis

Epilepsy

InsomniaPregnancy

P.M.S Syndrome

1. GENERAL INFORMATION

Surname

Gender M F Age Insurance Membership No.

Address

Suburb Post Code State

Physically Related Job Duty/Occupation

2. BODY CONDITION

SIGNATURE: DATE:

Given Name

Mobil PhoneEmail

HEALTHY CARE MASSAGE CENTREHEALTH INSURANCE REBATE CUSTOMER INFORMATION

OFF

ICE

US

E O

NLY 发票号码 日期 治疗项目 治疗师

Invoice No. Date Treatment Practitioner

CONFIDENTIAL

Customer Reference No.

Voucher No.

Name

Amount

Issue by

Issue Date

Voucher No.

Issue by:

Issue date:

MASSAGE CENTRE

P: 02 4951 4321Add: Shop 15, Stockland SC Wallsend, 24 Kokera St, Wallsend, NSW 2287

0001340

VIP Card

Gift Voucher

Price List

$5 off VoucherEnvelope

Customer Information Form

MEN-TE I RAMENMen-Tei Ramen is a dedicated Japanese ramen shop in Glenferrie, VIC. I was commissioned to design the entire Visual Identity for the owner. The concept is based on Japanese Calligraphy and traditional Japanese stamp as a little red pavilion which reflect to the direct translation of Men-Tei (noodle pavilion).

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257 Glenferrie Road Malvern VIC 3144

T: 03 9509 1238

Mon ~ Sat11am ~ 9pm

Sun5pm ~ 9pm

SUSHINigiri Sushi A La Carte (2 pcs / Serve)

SupremeSamon Tuna King Fish Ebi Tobiko Inari Tamago $4.20

PremiumSamon Toro Salmon Mango Grill Salmon Scollop Unagi $5.80

Assorted Sushi 1.Small (6 pcs) 2.Midium (10 pcs) 3.Large (18 pcs)

$11.80 $19.80 $32.80

Sushi & Sashimi Combination 7.Small (12 pcs) 8.Large (21 pcs)

$19.80 $33.50

Assorted Sashimi4.Small (9 pcs) 5.Midium (14 pcs) 6.Large (24 pcs)

$12.80 $18.50 $33.50

9.Salmon Toro Sashimi (9 pcs) $15.80

10.Hamachi Sashimi (9 pcs) $13.00 King Fish Sashimi With Honey Lemon Soy

Maki Japanese Nori Roll

11.California Roll (8 pcs) $12.80Fresh Salmon, Avocado and Cucumber Nori Roll

12.Futomaki (8 pcs) $8.80Fresh Vegetable and Egg Omelett Nori Roll

13.Sake Ebi Maki (6 pcs) $9.80Prawn and Avocado Nori Roll Covered with Salmon Slice

14.Special Unagi Maki (6 pcs) $12.80Grill Eel and Crab Salad Nori Roll

15.Kappa Maki (12 pcs) $7.80Small Cucumber Nori Roll

16.Tuna Maki (6 pcs) $5.50

17.Salmon Maki (6 pcs) $4.80

18.Soft Shell Crab Maki (6 pcs) $9.80

257 Glenferrie RoadMalvern VIC 3144

T: 03 9509 1238

Miso Ramen $11.50 Soy bean paste soup served with pork, egg and vegetables

Yasai Ramen / Udon $10.50Assortment of vegetables served with Ramen or Udon noodle soup

Tempura Udon $12.00Tempura prawns and vegetables served with udon noodles soup

Nabeyaki Udon $9.80Tempura prawn, crabmeat, vegetables and pork in udon noodles soup

Tan-tan Mei $11.50 Stir-fried diced pork and soft poach egg on top of sesame paste base broth with Ramen noodle and Japanese chilli oil.

Yakisoba $9.50Stir-fried egg noodles with beef and vegetables Seafood Yaki Udon $13.80Stir-fried Udon noodle with seafood and vegetable

MAIN COURSEメインコースTeriyaki Salmon $22.00Grilled salmon with teriyaki sauce and served with vegetablevegetable

Teriyaki Chicken $18.80Grilled chicken with teriyaki sauce and served with vegetable

Teriyaki Beef $18.80Beef slices with teriyaki sauce and served with vegetable

Tatsuta Age $16.80Deep fried garlic and ginger marinated chicken served with salad

Tofu Steak $15.80Tofu cooked in teriyaky sauce with mushroom & onion on hot plate

Tonkatsu $18.00Fried crumbed pork/chicken with Japanese BBQ sauce and side salad

Tempura $18.00Deep fried prawns, fish and vegetable in light batter

Wafu Steak $24.00Beef eye fillet in homemade Wafu sauce with vegetable on hot plate

Seafood Teppanyaki $26.00Seafood cooked in garlic butter with vegetable served on hot plate

BENTO弁当Men-Tei Bento $14.50Tempura Prawn and Vegetable, Teriyaki Chicken, Seafood Spring Roll, Salad and Rice

Deluxe Bento $18.00 Tempura Prawn and Vegetable, Deep Fried Crumb Pork Fillet, Gyoza, Sushi, Salad and Rice

Vegetarian Bento $14.50Tempura Vegetable, Yasai Croquette, Agedashi Tofu, Stir Fry Vegetable, Salad and Rice

DESSERTデザートGreen Tea Ice Cream $4.90Homemade Japanese green tea ice cream with sweet red bean paste

Black Sesame Ice Crea $4.50 Homemade Japanese black sesame ice cream

Maru Mochi $2.90Japanese rice cake with green tea, sesame and red bean filling

Trading Hours 取引時間

Mon-Thu 11am - 9:30pmFri, Sat 11am - 10pmSun Close Sushi

MenuT/A Menu

BusinessCard

AUSTRAL IA-CH INA BUS INESSWEEK AWA R DSDesigned Australia-China BusinessWeek Awards logo, letter head and invitation which will be launch in Sydney later 2015. As a in-house designer at the Awards Organizer I was been assigned to design the logo for this inaugural events.

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AUSTRALIA-CHINABUSINESSWEEK

AWARDS澳中商务周商业卓越奖

PO Box 878 South Yarra 3141 T：03 8689 9898 E：Awards@ABF.Events

AUSTRALIA-CHINABUSINESSWEEK

AWARDS澳中商务周商业卓越奖

We have great pleasure in inviting you to attend the inaugural

Australia-China BusinessWeek Awards 2015 Gala Dinner with

Australia Business Forum and guesses at Shangri-La Hotel

Sydney on 21 October 2015

Address

176 Cumberland Street,

Sydney NSW 2000

RSVP

Qin Hang

qin.hang@abf.events

INVITATION

PROUNDLY

SUPPORT BY

F IVE :AM MARKET RESEARCH BR IEFThis document is a university assignment I was done when I was in Monash University.

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five:amMarket Research BriefSeptember 2014

25097296 11577932 25370197Tin Kau Chan Izabella Jelonek Hongsheng Zhang

Word Count：925

1Page

Market Research Brief

Introductory Comment

Background Information

Purpose

In order to pursue a healthy lifestyle, David Prior has been waking up at five am every morning, for decades, to savor the five am stillness by enjoying surfing, yoga, and eating organic yoghurt. In 2009 Prior founded his own yoghurt brand called ‘five:am’ with the ambition to share his philosophy with the rest of Australians (about five:am, n.d.). Over the last five years, five:am has grown to become an established and successful brand. In addition, it has been recognized as ‘great tasting’ having received many awards such as the gold medal at the Dairy Industry Association of Australia Awards. (about five:am, n.d.).

In Australia, consumer emphasis on ‘healthiness’ continue and often drive consumer behaviour and product choice, particularly within the dairy industry (Lin, as cited in IBISWorld Industry Report, 2014). Yoghurt, as a convenient and healthy snack has also been subject to this trend and has shown considerable growth within the almost stagnant dairy industry over the past two decades (Dairy Australia, 2014; IBISWorld Industry Report, 2014). The yoghurt industry is growing and forecast to generate $542 million in revenue (for the year of 2013) with an expected growth of 3% per annum (IBISWorld, 2014). The yoghurt category represents 14% of the overall butter and dairy industry worth close to $4 billion (IBISWorld Industry Report, 2014).

Five:am is one of the brands that has been capitalizing on this growth and has become one of the brands with solid presence on Australian supermarket shelves. Similarly to five:am however, the other yoghurt brands entering this market, also focus on inspiring the health-conscious consumers of today, both current and potential. As an example, American brand Chobani, specializing in natural Greek yoghurt, has recently exploded in the Australian market and has became the second best-selling yoghurt in Woolworths (Watson, 2014). The yoghurt industry in Australia is facing increasingly high competition domestically and internationally.

With an established product range and wide distribution, it is the promotional campaign that is seen as the key driver behind five:am’s sales. Hence, the overall aim of this research is to provide market information and feedback regarding five:am’s promotional effort, that of its competitors and the corresponding consumer reactions. Consumer insights will enable five:am to position its products in this crowded and increasingly competitive market to reduce the uncertainty of current promotional strategy and maximize the achievement of overall business results of this young yoghurt brand.

Given five:am’s vision and business objectives and the current competitive environment, the purpose of this research is to enable five:am to clearly differentiate itself from its competitors. To achieve differentiation five:am must also gain an intimate understanding

3Page

Market Research Brief

The research is set to be performed in Sydney, Melbourne, and Brisbane with target audiences including those who are regular yoghurt consumers and purchase the product from major Australian supermarkets (Coles, Woolworth, IGA). The research is required to cover both five:am’s customers and other yoghurt brands’ customers in order to gain a comprehensive understanding of buyer behaviour of all consumers purchasing yoghurt.

1 x written report – full report1 x abbreviated report with summary recommendations1 x presentation (PPT) to the marketing and management team

Target Market

Reporting Requirements

Timing

Budget

Existing research or other information

Contact Details

Final report and presentation along with research findings and recommendations need to be submitted and delivered before December 1st 2014 in order for five:am to prepare and adjust the 2015 strategic marketing plan.

The allocated budget for this research project is AU$300,000.

Internal sales data and current marketing plans will be provided upon request to the successful agency.

For further information, please direct your questions to:

Izabella JelonekMarketing ManagerP: (03) 8888 8888E: Izabella.Jelonek@fiveam.com.au

VOSE PROSPECTUSVOSE is a company that created for the purpose of an assignment. The core business of this company is virtual fitting room based on 3D CAD scan technology. Therefore the document is prepared with 3D objects elements to matching the core business.

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Invest The Face of Future Fashion Retail

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• Long Term - Install VOSE 3D Scanning Booth in all Australia capital cities’ major shopping centre in4 years.

- Implement VOSE tagging system in all major online clothing retailers in 5 year.

- Implement VOSE tagging system to 60% of B&M retailers in 2 year.

- Enter Europe, Asian, and North America Market in 8 years.

Communication Objective

The marketing communication should focus on two aspects; one is consumer communication and the other is industry communication. Consumer communication is traditional B2C campaign to promote the product in order to achieve a wide base of awareness, curiosity and ultimately leads to 3D scanning/downloading of the product. The industry communication is based on B2B channel, to achieve installation and implementation of the product into clothing retail store both online and B&M.

3.5 Implementation

Implementation Strategy

The B2C market implementation will take place in two phases at introductory stage; the key concept is to launch the product in younger generation and let younger people act as an opinion leader/market maven to introduce the product to the older generation.

B2B side of the implementation will be taking place in several stages as well. The concept is to start with Australian local leading clothing manufacturer/retailer, such as Sports Girl, Cue and Country Road. Ideally operate both online and B&M We will provide our service with a discount price in order to getting access to the market. With the B2C customer base growth, we could use the customer base as bargaining power to negotiate with other industry giants, where we introducing our full price services and occupy the market.

Performance Monitor and Control

Product Performance Product performance will be monitored by an in house engineer and be report daily to product manager and partner retailer liaison during crucial times. After stabilization, the report will be less frequent and will be set by the partner retailer and VOSE account manager to incorporate their needs.

Communication Performance The communication effectiveness will be measured by Marketing Research Company on yearly basis or by demand. The awareness, advertising elasticity and product influence will be measured via a focus group, surveys and other marketing research tools.

Marketing Expenses

Item Estimate Budget (AUD)

Website Design & Maintenance

Database Design & Maintenance

Social Media

PR (Launching Party in Melbourne and Sydney)

3D Scanning Booth

Booth Location Rent

Partner Retailer Communication

Government Expense

$20,000

$50,000

$15,000

$80,000

$15,000/Booth

$13,500/Month/Location

$5,000

$10,000

Employment $130,000/Year

15Invest The Face of Future Fashion Retail

3.6 Action plan

Six month before launching

Time Frame B2C B2B Communication Mix

Start publicity in social media, and technology websites (e.g. Engage, Gizmodo)

Announce the first installation in Melbourne CBD Emporium Shopping Centre

Install first two 3D Scanning Booths in Melbourne Emporium Shopping Centre with exclusive launching party with celebrity, teen idol, and partner retailer VIPs.

Booth Open to general public via online booking system through VOSE website

Launch two more 3D Scanning Booths in Sydney CBD Westfield Shopping Centre

Start to cover major metropolitan shopping centre in Melbourne and Sydney

Prepare database and redesign retailer’s online store

Retailer announce partnership

Restock all B&M tag, New online store launching

Closely monitor the performance of the product, daily evaluation report to company director and partner retailer liaison.

Monitor product performance, and report to partner retailer weekly

Pitch idea to other potential retailers

Social Media, Publicity

Social Media, PR, Publicity, Partner Retailer’s Advertising

Social Media, PR, Publicity, Partner Retailer’s Advertising

Publicity, Social Media, Partner Retailer’s Advertising

Social Media, PR, Partner Retailer’s Advertising

Social Media, Direct Selling (B2B)

One month before launching

Launching

One week after launching

Two weeks after launching

Two month after launching

Install 3D Scanning Booth to Brisbane, Adelaide and Perth

First seasonal report finalized and sent to partner retailer’s management

Social Media, Local Newspaper, Partner Retailer’s Advertising

Six month after launching

Install 3D Scanning Booth to Darwin, Canberra, Geelong, Newcastle etc.

Second batch of retailer store launching

Seasonal report distribute to subscribe retailer / manufacturer

Social Media, Local Newspaper, Partner Retailer’s Advertising

Twelve month after launching

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4FInAnCIAL pLAnnIng

4.1 Funding requirements

To date, owner equity invested is $100,000. We are currently seeking additional funds for the next 3 years to purchase the scanner, open up 3 booths, software development, mobile app management and marketing and advertising expenses. The capital sought is $1.4 million, in return for an owner equity position to be determined at the time of negotiations.

Venture Capitalist Ownership

To amount the part of the business which belongs to the venture capitalist after having invested in our firm, we have to divide the total value of the company by the invested venture capital. To compute the firm’s value, we use the Discounted Cash-Flow method (DCF).

Growth rate of CF year 5 + 6 = 30%Growth rate of CF year 7 - 10 = 10%Growth rate of CF year 11 – infinity = 5%Risk free rate of return = 5%Risk premium = 15%Risk adjusted rate of return = 5% + 15% = 20%

Venture capitalist’s ownership = Venture Capital invested / Value of the company = 1,400,000 / 7,360,672 = 19.02%

Owner’s Equity = 100,000 / 7,360,672 = 1.36%

This means that about 20% of the company belongs to the Venture Capitalists and 1.5% belong to the owners. The venture capitalist will be allocated as part of the management whereby they have positions as directors where they will act in an advisory and guidance role and will be paid a monthly board of director’s fee.

17Invest The Face of Future Fashion Retail

4.2 Key Financial ratios

Gross and Operating Margins

Gross Margins 2.41% 49.99% 53.64%

Operating Margins -23.35% 29.11% 37.82%

Year 2 Year 3 Year 4

Profit Potential and Durability

-500,000 -400,000 -300,000 -200,000 -100,000 0 100,000 200,000 300,000 400,000

Year 0

Year 1

Year 2

Year 3

Year 4

Figure 4 Yearly Profit

VOSE is expected to have positive net income by mid-year 3 and is expected to grow rapidly within the following years. VOSE has the potential to enduring standalone business, supported by a diversified revenue stream (from retailers, designers and in the future custom made clothing), with the opportunity to expand into other sub-segments of fashion and retail.

Break Even Analysis

Fixed cost 127,000 75,000 75,000 127,000

Year 0 Year 1 Year 2 Year 3

127,000

Fixed cost per unit 1.86 1.10 0.52 0.64 0.47

Variable cost 350,000 320,000 410,000 415,000 535,000

Variable cost per unit 5.14 4.71 2.89 2.08 1.96

Selling price per unit 8 8 8 8 8

Year 4

Months to break even: 12 monthsMonths to reach positive cash flow: 34 months

OXFAM KARMA C LEANSE PPTThis is a presentation slide design for Oxfam Monash Innovator Program’s presentation. The design needs to fit into Oxfam’s existing branding guideline but altered to fit the needs.

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MONASH OXFAM INNOVATOR

oxfam Karma cleanse

DECEMBER 2014 DECEMBER 2014 TARGET AUDIENCE

Liz28 y.o

Finance Sector

Travels, Yogi, Instagrammer

DECEMBER 2014 welcome bag

ESSENTIAL

VALUE

PREMIUM OXFAM

$31.00

$51.00

$81.00 UNWRAPPED

DECEMBER 2014

CHALLENGEwelcome bag ZINE

Oxfam retail

fair

COSTDECEMBER 2014

CHALLENGE

welcome bag

ZINE

MARKETING/PROMOTION

HUMAN RESOURCE

ADMINISTRATION

$1,000 Upfront Set Up

$2,000 Tote Bag Design and Initial Production

$2,000 Initial Design, Seeking Sponsorship for Print

Through Oxfam Social Media and Instore

Existing Oxfam Staff and Volunteers

Using Existing Oxfam Admin Resource

oxfam Karma cleanseyour new year guide to a better

2015

PHOTOGRAPHY

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0430 811 980

@ jonathanhzhang@gmail.com